Chapter 912: Bad Money Drives Out Good Money
For Su Rui, when the other party made a unilateral default, he entered the blacklist.
It can be said that in the future, it is impossible for him to cooperate with these people, even if he can get a lot of benefits from them, it will not make him change his mind.
Although Su Rui seems a little willful in doing this, Lightspeed Machinery Manufacturing Company also has this willful capital, and now there are a lot of collaborators to choose from, and there is no need to choose these people who can do anything for money.
He thinks that cooperating with this kind of person is really unreassuring, the other party betrays him once, then there will be a second betrayal, a third betrayal, as long as the interest is large enough, more than the cost of breach of contract, then the other party will go out again for the sake of profit, and the partner again, this kind of person is not suitable to be a partner.
As for other physical channel providers, Su Rui has not considered it for the time being.
Mainly because of the speed of light, in view of the current popularity, there is no need to be so anxious to develop the offline market, you can first run the online market well, and now there is no need to rush to cooperate with physical channel providers, you can wait and see for a period of cooperation.
In addition to physical distributors, there are also many online sales platforms, and they also hope to cooperate with Lightspeed Machinery Manufacturing Company.
After all, the pre-sale volume of lightspeed bicycles is so high, which means that there is a large market to be tapped in the future, and the prospects are very impressive.
What's more, the fame of the lightspeed bicycle is so high, and it is also the hottest topic at the moment, that is, a living advertisement.
In this case, even if the lightspeed bicycle does not have a little profit, these online sales platforms also want to get the sales right of the lightspeed bike, at least to enhance the reputation of the platform, which indirectly benefits are also very large.
Therefore, several domestic online sales platforms have contacted Lightspeed Machinery Manufacturing Company at the first time, and have opened good cooperation conditions.
After Shen Qing received this information, she forwarded it to Su Rui, and it was up to him to decide, but she also gave advice, that is, not to cooperate with these online sales platforms for the time being, and to let the lightspeed bicycle only be sold on the official store of Life, and not to consider the plan to launch it on other platforms.
Regarding this point, Su Rui's thoughts are roughly the same as Shen Qing's.
Because, before, lightspeed bicycles were only sold in the official mall of life, and did not cooperate with other sales platforms, just to promote the official mall of life, and wanted to make the official mall of life more users.
Before the lightspeed bicycle was not successful at that time, Su Rui did not think about cooperating with other sales platforms, and now the lightspeed bicycle has become popular, selling 100,000 units on the first day, and he feels that there is no need to cooperate with other sales platforms, at least not at present.
The most important thing is that the production of lightspeed bicycles is still limited, and at most it can only meet the needs of the official mall of life, and even the needs of the official mall of life cannot be satisfied.
This means that if Lightspeed Machinery Manufacturing Co., Ltd. cooperates with other online sales platforms, it will inevitably reduce the supply of the official store of Life, which will not only reduce the sales of the official store of Life, but also reduce the profit.
In any case, the official mall of life is the sales channel of the life group, of course, the speed of light bicycle in the official mall of life, for the speed of light machinery manufacturing company, in order to obtain the highest profit margin, the profit of the bicycle will be the highest, and there is no need to be made more money by other platforms.
If the production of lightspeed bikes is sufficient, it can meet the needs of multiple online sales platforms.
In order to make the influence of lightspeed bikes higher, in order to get more sales, and to earn greater profits, it is natural to cooperate with these online sales platforms, so as to maximize benefits.
However, when the production of lightspeed bicycles is limited and can only meet the needs of the official shopping mall of Life, there is no need to cooperate with these online sales platforms.
Therefore, Su Rui didn't want to cooperate with other online sales platforms, and Shen Qing meant something about it.
Only by selling lightspeed bikes exclusively on the official store of life can the maximum profit be obtained, which cooperates with other online sales platforms, there is not much practical benefit, but will reduce the profits obtained by the group.
Therefore, Su Rui and Shen Qing are not ready to cooperate with other sales platforms to sell lightspeed bicycles on the official store of life for the time being.
As for the production of lightspeed bicycles in the future, whether it will cooperate with other sales platforms, it depends on the actual situation, maybe the official mall of life at that time, its market share is not lower than that of other sales platforms, then there is no need to cooperate, there are too many changes in this kind of thing, or to consider it later.
In this way, the lightspeed bicycle will only be sold in the official store of life at present, and the genuine lightspeed bicycle cannot be bought elsewhere.
As for the knockoffs of lightspeed bikes, then there is nothing to say.
Regarding the imitation of lightspeed bicycles, in fact, after the end of the road cycling race, some manufacturers have been trying to imitate, which is not only the manufacturers who specialize in the production of copycat products, but also the manufacturers of some bicycle brands.
And now, after the pre-sale of light-speed bicycles easily exceeded 100,000 units, these bicycle manufacturers will definitely invest more resources to imitate light-speed bicycles after seeing such a big cake, hoping to produce the same bicycle in order to seize this market.
For example, the Meima Group is doing this, in addition to dealing with lightspeed machinery manufacturing companies on the one hand, it is also increasing efforts to imitate lightspeed bicycles.
After all, the light speed bicycle is so popular, it means that there are very good prospects, and the benefits are very attractive, so these mercenary manufacturers, of course, want to take it for themselves, and imitation is the easiest way.
If the same bicycle can be imitated, then with the resources of these bicycle manufacturers, it is indeed possible to compare the lightspeed machinery manufacturing company and achieve higher sales than the lightspeed bicycle.
This kind of thing, in the bicycle industry, is not uncommon, copycat products are endless, even some giants will do the same thing, not to mention some manufacturers who do not have much brand awareness, that is not concerned at all, and the plagiarized enterprises want to protect their rights is also very difficult, may not be able to go bankrupt to protect the rights of the company.
How many innovative companies have been collapsed by malicious competition in this way, and this bicycle industry belongs to bad money to drive out good money, because the cost of rights protection is too high.