Chapter 157: Miracle Week
The popularity of "The True Color of Heroes" exceeded Shao Daheng and Wang Zheng's expectations, and the number of screenings after the premiere was almost full, and the attendance rate was infinitely close to 100%, which was a situation that had never appeared in Xiangjiang films, and every audience who came out of the Shaw Brothers Cinema or private cinema was discussing the heroic deeds of Brother Hao and Brother Ma in the play, and this popular phenomenon lasted until the end of the midnight screening, before it was alleviated. x
The day after the premiere, all major entertainment pages in Xiangjiang were filled with "The True Colors of Heroes", and even the newspapers in Xiangjiang, which only cared about civil affairs, also made film reviews.
Ming Pao movie column: "Yesterday, a heroic drama in the Shaw Brothers Theater made the people of Xiangjiang unenthusiastic, and in the play was the chivalrous and courageous, angry, and blood-boiling rivers and lakes, the heroes who raised their arms and shouted, the heroes who fell into a thousand gold, and the warriors who sacrificed their lives for righteousness made people's blood gush, wearing a windbreaker, holding two guns, holding matchsticks in their mouths, and with a charming and evil smile, such as killing a person in ten steps, and not leaving a line for thousands of miles. ”
Xiangjiang Daily: "A heroic nature of Shaw Brothers released yesterday not only made Zhou Yunfa, who has made 11 movies in a row, finally have a masterpiece, but also let him get rid of the title of "box office poison", and Ma Ge, who is armed with two guns, is about to become the new idol of Xiangjiang. ”
Wen Wei Po: "Affected by colonialism, today's Hong Kong people generally lack a sense of security, and the film "The True Colors of Heroes" released yesterday, conveyed the "righteousness" and the support and care between people, has become the most ideal support for Hong Kong people, and at the same time, the hero's bloody behavior of hoeing and punishing evil in the play has become a reasonable vent for this kind of gathering uneasiness, this drama brings together the most elite filmmakers of the Shaw Brothers, whether it is the role, photography or the idealism and ambition conveyed, it has greatly stimulated the people's confusion and commotion. The fiery emotions are interpreted by violent video means. ”
The main newspapers in Xiangjiang gave "The True Color of Heroes" a lot of praise on the second day, which made Shao Yifu's wrinkled face smile, and when he got the box office data on the first day, his smiling face was as bright as a flower.
According to the usual practice, Shao Daheng gathered several originals of the crew early in the morning to gather in the Qingshui Tea House in the Qingshuiwan villa area to have morning tea.
According to preliminary statistics, the box office of "The True Colors of Heroes" in 8 Shaw Brothers theaters in Xiangjiang was as high as 1.3 million Hong Kong dollars, and 7 screenings were held on the first day of each theater, with 84,000 viewers, but this is only the data of Shaw Brothers' own theaters, and there are far more than 8 theaters rented, according to preliminary statistics, the box office of "The True Colors of Heroes" on the first day finally exceeded 3 million, breaking the record of Xiangjiang film history, and the release date of "The True Color of Heroes" is a working day, if the release time is scheduled on a rest day, The first-day box office must have been well over three million.
"Haha, Ah Zheng, come on, will the final box office of this drama break the box office record of 35 million in "Happy Family"?"
In the private room of Qingshui Tea House, Shao Daheng held the box office statistics table of the first day, and couldn't help but ask Wang Zheng with a smile on his face.
Wang Zheng knew that the reason why Shao Tycoon was so happy was because Shaw Brothers Movies not only broke the box office record in Xiangjiang again, but also successfully suppressed Golden Harvest and New Art City again.
Wang Zheng thought about it and analyzed very rationally: "The reason why "The True Colors of Heroes" can get such good first-day box office results has a certain relationship with the last bank robbery, the four robbers let the citizens of Xiangjiang know the play "The True Colors of Heroes", out of curiosity, everyone will go into the theater to watch, but to maintain the box office results, it still depends on the quality of the movie itself, although I have confidence in this play, but it is not easy to break the box office record of 35 million, after all, "Happy Family" It is to occupy this advantage of the Chinese New Year stalls. Then there is the new drama "Fast Food Truck" of Golden Harvest jointly filmed by the family class and the Hong family class will be released next week, and the new drama "Family Portrait" of Xinyicheng will follow closely behind, although they are not afraid, but the release of these two new dramas will have a certain impact on the final results of "The True Colors of Heroes". ”
After listening to Wang Zheng's analysis, the smile on Shao Tycoon's face faded a little, Golden Harvest can be described as a fierce rival of Shaw Brothers, since Li Long's death, the newly cultivated kung fu star Cheng Long has earned a lot of money and reputation for Golden Harvest, although Cheng Long failed to break into Hollywood in 82 years, but his reputation in Xiangjiang is not to be looked down upon, coupled with Hong Jinbao, who is also a box office guarantee, it is not easy for "The True Color of Heroes" to monopolize the box office, and the new art city that followed closely behind also made Shao Daheng frown.
Since the establishment of the New Arts City, all the films produced have been box office hits, and together with the four heroes of the Xu Brothers and the old monster Xu Ke, the limelight in the Xiangjiang film industry can be said to be unique for a while, if it were not for the best director Wang Zheng, the Shaw Brothers really couldn't stop the momentum of the New Arts City.
Seeing that the smile on Shao Daheng's face gradually faded and his brows furrowed, Wang Zheng smiled lightly: "Sixth Uncle doesn't have to worry about the box office being greatly affected, although I can't predict what the final box office will be, but with the quality of "The True Color of Heroes", I will never be afraid of these two new dramas!" ”
Wang Zheng said this very confidently, and Wu Yusen, who was sitting on the side, also agreed, as Wen Wei Po said, this drama gathered all the elites of the Shaw Brothers and spent 7 months to build, although the Shaw Brothers gradually declined, but the emaciated camel is bigger than the horse, and everyone is looking forward to a battle with the two giants of Golden Harvest and New Art City.
Seeing that everyone was so confident, Shao Daheng laughed and said: "At the beginning of the year, we have already won a beautiful New Year's stall, so let's compete again in the summer to see who can have the last laugh, in order to keep the Shaw brothers from being looked down upon, I will increase the screening theater of "The True Color of Heroes" next week to surprise the two giants." ”
Wang Zheng smiled slightly and complimented: "Sixth Uncle is wise! ”
After the morning tea, the box office performance of "The True Color of Heroes" on the first day was as high as 3 million, which was "inadvertently" revealed to the media by Shaw Brothers, and many entertainment weekly magazines quickly printed this blockbuster news.
Many film companies were amazed that Shaw Brothers' new drama once again broke the box office record in Hong Kong, and at the same time, more Xiangjiang citizens entered the theater to see the appearance of this play.
With the continuous news bombardment of major media and TVB, the single-day box office of "True Colors of Heroes" on the second day increased instead of decreasing, reaching 3.1 million, and the attendance rate was as high as 100%.
It was only on the third day that the number of people in the scene dropped to 2.4 million, and the attendance rate dropped to 70 percent at the same time.
On the fourth day, the weekend, the box office rebounded to 2.8 million, the attendance rate rose to 80% at the same time, and the total box office also broke through to 10 million, which took three and a half days, breaking the record of Xiangjiang film history again and becoming the fastest film to break through 10 million.
In the last two days of the first week, the box office was 0 and 1.8 million respectively, and the attendance rate also began to decline continuously.
In the end, the box office of "The True Color of Heroes" was as high as 15 million in the first week, breaking the weekly box office record of Xiangjiang again.
Breaking the first-day box office, weekly box office, and the fastest to reach 10 million within a week, "The True Color of Heroes" is a miracle for many filmmakers in Xiangjiang, and it has become the object of their pursuit.
In the eyes of many businessmen in Xiangjiang, what they see is a way to make money, if it is not unexpected, when "The True Color of Heroes" finally comes out at the box office, there will be more businessmen to live in the film industry, adding bricks and tiles to the glory of Xiangjiang films.
After the first week, Golden Harvest's new drama "Fast Food Truck" ushered in its premiere, and the craze of "The True Color of Heroes" declined.
Wang Zheng, who was idle, received a call from Cheng Long on this day, inviting him to attend the premiere of "Fast Food Truck".
...