Chapter XXVI Marketing Tools

At two o'clock in the afternoon, Mu Fan sat alone in front of the restaurant, smoking a cigarette with a gloomy face. I remember that at this time yesterday, the store was still full, and he was busy steaming steamed buns. But now, the store is empty. Occasionally, a few neighbors come to sell one or two steamed buns, all to satisfy their hunger and try it.

After all, they are all businessmen who do small business, and their daily profit is about 200 yuan. Very few people can take a steamed bun of 30 yuan a piece as a staple food to eat.

Spit out a smoke ring, Mu Fan rubbed his head. According to this situation, he sold a maximum of 500 steamed buns in one day. It is far from the planned daily sales of 1,070. If you don't want to find a way, you won't be able to complete the task.

"Rabbits can't just eat the grass next to the nest, they can't rely on the neighborhood alone. Mu Fan snuffed out his cigarette and thought quickly in his mind.

At this time, Mu Fan realized that the aroma of wine in these years is also very afraid of deep alleys, and no matter how good the steamed bun tastes, it is useless for others to not know. Mu Fan must develop more customers, make Jiaoxiang steamed buns famous, and attract more people, as well as high-spending people. In this way, the business of the restaurant can be bigger and stronger.

However, with the current grade of the restaurant, those rich people may not even bother to look at it, let alone let them come to the store to eat steamed buns. Only by enriching the dishes and making them famous, it is possible to achieve the goal. But the launch of new dishes cannot be completed in a day or two, so Mu Fan can only put his mind on ordinary consumers first. Although they don't spend a lot at once, they don't come every day. But Mu Fan can work the flow of people and drive sales with the number of customers.

It is difficult to find the rich second generation, but there are many foodies and white-collar workers. There are several office buildings behind the restaurant, and Mu Fan can attract one percent of the customers, which is enough for him to complete the task.

"That's it!" After Mu Fan made up his mind, he got up and went back to the kitchen, took the morning's income, closed the door and ran to the printing office on the street, and made two hundred leaflets.

It's the most common and cheapest kind, pink A4 paper, with two lines of large characters written in the middle, 'To celebrate the grand opening of Dingjia Kitchen, all dishes except the main food will be served free of charge for three days. (All customers who come to the store can taste the special staple food for free, a Jiaoxiang steamed bun.) Don't miss the opportunity, don't miss it again, Ding Family Chef welcomes everyone to come and taste!', at the bottom of the flyer, the address of the restaurant is written, and Mu Fan's mobile phone number.

I have to say that Mu Fan's leaflet is very shrewd, although a new food street has opened under the office building, but those little white-collar workers will never let go of the opportunity to eat for nothing. The allure of the phrase that all dishes are served free of charge is just too great. And the restaurant is not too far from the office building, so many people are sure to come and have a look.

Nowadays, in restaurants, there are no other dishes other than steamed buns. And the leaflet clearly states that steamed buns belong to the staple food. In other words, there are no free dishes to be served at Mu Fan's restaurant.

In a way, Mu Fan is doing false advertising, in order to attract customers. But Mu Fan has his own ideas, and he can be sure that as long as he tastes Jiaoxiang steamed buns, those little white-collar workers will definitely turn their anger into joy.

"Lao Tzu is so talented. Mu Fan, who was holding the leaflet, mentioned the beauty in his heart.

Coming to the office building area with a leaflet, the scale of the food street downstairs is really not small. There are all kinds of fast food franchise stores, special snack shops in Tiannan and Haibei, coffee and milk tea shops. Although it was already the afternoon working time, there were still many customers coming in and out of the store, and business was booming.

"Wait, I'll soon get back the lost customers. Mu Fan muttered in his heart as he came to the top office building.

Jinzheng Commercial Building, with 39 floors, has dozens of companies and three or four thousand people.

"It starts here. Mu Fan glanced at the security room outside the gate, where two big men in security uniforms stood in front of the door. Mu Fan knew that it would not work to enter the building and hand out leaflets. Many people who distribute leaflets can only stand in front of the company, waiting for the end of the day to be distributed by capitation.

But Mu Fan has always opposed waste, he will not be stingy with the money that should be spent, but what can be saved, must be saved. At this time, Mu Fan only had two hundred leaflets in his hand, and he had to make the best use of them. Fortunately, at this time, there are many people in and out, and the supervision of security is not strict. But Mu Fan was dressed very casually today, and compared with the employees in professional clothes, he was a little out of place, and he would be stopped by the security guard next to the door for questioning.

Mu Fan thought about it, turned around and came to a luggage store first, and bought a briefcase that looked pretty good for fifty yuan. Put the leaflet in your bag and fold it back to the front of the building. At this time, two little white-collar workers in work clothes happened to pass by Mu Fan, both of whom were girls in their early twenties. Mu Fan straightened his waist, hurriedly followed, and greeted the girl with a smile: "You are a beautiful woman." ”

When the two white-collar workers heard Mu Fan's voice, they both stopped and turned their heads to look. These two girls are all beauties, especially the one on the right, with a green silk shawl, fair skin, a standard melon seed face, and a pair of apricot eyes, which are very cute and pure.

"Stunning beauty. Mu Fan couldn't help but sigh in his heart.

The girl looked at Mu Fan with some curiosity and asked, "Is there something wrong?"

Mu Fan came back to his senses this time and hurriedly said: "Oh, I am an employee of Rongfeng E-commerce Branch, and the manager asked me to come to the head office office to deliver a document, I want to ask what floor of Rongfeng E-commerce is in the building?"

Mu Fan had just gone to Du Niang and knew that the nineteenth floor of Jinzheng Building was the office of Rongfeng E-commerce Corporation. The reason why I asked this girl was to make up a self-acquaintance so as to avoid the questioning of the security guards.

"You're such an interesting person, you don't know what floor your company is on. The female white-collar worker next to her looked at Mu Fan with a meaningful smile, obviously using him as an excuse to talk.

"I'm new and my manager told me before I came, but I forgot about it. Mu Fan scratched his head a little embarrassed, "If you call and ask again, you will inevitably be scolded." ”

"You just forgot about it after you saw us. The white-collar worker said with a smile.

"Huh?" Mu Fan obviously didn't react.

"Xiaotong, what nonsense are you talking about. The beauty on the right rolled her eyes, turned her head to look at Mu Fan and said, "Rongfeng e-commerce is on the nineteenth floor." ”

At this time, Mu Fan understood what Xiaotong meant, and his feelings were about accosting him on purpose. But Mu Fan didn't care, he was indeed deliberately accosting.

"Let's go. The beautiful woman named Yiran greeted her, and the two turned and walked towards the building.