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It seems that Kazuo Hirai has stabilized his position as president and CEO through this successful new mobile phone business. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In fact, Uesugi Muneyuki has never worried about Kazuo Hirai's position as president, for the simple reason that in the memory of the tech nerd, after Kazuo Hirai took office, even if he continued to lose money for several consecutive fiscal years, and was even forced to close several factories, lay off employees, and continue to fail in the mobile communications business, Kazuo Hirai has always been trusted by the board of directors.

The reason is very simple, Sony has no one who can preside over the overall situation except him, and there is no one who can do the game business except him, Sony has been losing money, but Kazuo Hirai has always had a way to stabilize Sony's stock price.

In this case, he can sit firmly in the position of president of Sony, not to mention that the new mobile phone that Kazuo Hirai is fully promoting is selling well in the market, and the board of directors has double trust in him.

After Uesugi Muneyuki and Kazuo Hirai said so much, the first step he proposed was to launch a tablet smartphone that can support the Android platform: "The first step of this plan is to ensure that our first transformation mobile phone from Sony gets enough attention, at least not to lose too much, so that we can have the ability to carry out the next plan." ”

It was also from this plan that Kazuo Hirai knew that this young man was also a doer, and all the previous high-minded talk was still in the imagination, and only when this first step was successful, they had a way to implement the next plan.

Luckily, this mobile phone has been a success, not only to preserve the capital but also to make a small profit, Kazuo Hirai wants to strike while the iron is hot, and began to carry out the next plan: "Uesugi-kun, the technical side told me that if we increase investment, we can make the performance of the new mobile phone go to a higher level... ”

"No, no, Hirai-san, we don't need to invest more in performance. Uesugi Soyuki hurriedly shook his hand: "Excessive pursuit of performance is no longer the right direction." ”

"No more enhancements to the performance of mobile phones?" Kazuo Hirai sounded interested, he seemed to have a new idea, but he still wanted to hear the young man's opinion: "Don't pursue improving the performance of mobile phones, Uesugi-kun, so where do we start?"

Uesugi didn't say anything, just took out his mobile phone in his pocket, iPhone4S, and put it on the desktop: "Hirai-san, fight performance, can we fight Apple?"

Kazuo Hirai was thoughtful, he also took out his mobile phone, Sony's latest Z series Android machine, and iPhone4S together, and said with a wry smile: "Of course it's not as good, it's much worse, and what's worse is that our new mobile phone is as expensive as Apple's iPhone series." ”

This is also where this new phone has been complained about the most, Sony's new mobile phone, the price is very expensive, and with a little more money, you can buy the most expensive iPhone.

Kazuo Hirai must have seen this problem, but the technical department had no way to reduce costs, so he could only choose to sell at a high price, otherwise, he could only choose to reduce the configuration.

"When did Sony, which has always been at the forefront of the world's technology, become like this?!" Kazuo Hirai yelled angrily at the meeting at that time, and many people present bowed their heads in shame, but it was a pity that it didn't help.

Then Uesugi Soyuki took out a scrapped Nokia mobile phone: "Fight for quality, can we fight Nokia?"

"Of course I can't fight. Kazuo Hirai also said without hesitation, which he also admitted, the quality of Nokia's mobile phones is notoriously good, and Sony is not as good as Nokia, he admits it.

"Our quality is not as good as Nokia, Nokia has occupied the first market share for 14 consecutive years, but now, Hirai-san, you know, Nokia, it's dying!" Uesugi Soyuki's tone gradually became serious: "We Sony, can't follow in the footsteps of Nokia." ”

In 2011, Nokia's position as the world's No. 1 mobile phone sales was surpassed by Apple and Samsung in the second quarter of 2011, in order to cope with this situation, Nokia's current CEO Stephen Elop made a surprising decision, he directly cut Nokia's development plan for Android phones, and voluntarily rejected Google's (Android) overtures, and chose to cooperate with Microsoft to develop a new smartphone platform.

"You're not optimistic about Windowsphone?" Kazuo Hirai thought about it for a moment, and he understood what Uesugi Soyuki meant.

"The Android platform has proven to be mature, practical, and in line with people's expectations for smartphones, so after using the Android platform for several years, why should I give up a mature habitual system and countless ready-made APPs, and use a brand-new, new platform that I don't understand, and even this platform does not support most of the existing APPs, and I need to wait for major manufacturers to develop suitable new APPs?"

"People will have habits, otherwise, why would our Sony mobile phones be expensive or sellable?"

"There's nothing wrong with giving up Symbian, but since Nokia decided to cut the development plan of Android phones in half, this company is doomed, destined to have no future. Uesugi Soyuki said: "Hirai-san, you see, Nokia, the company that has been the No. 1 company in the field of mobile phones for 14 consecutive years, has just reacted a little slower, and it has fallen to such a point, you can take a look at how much Nokia's mobile phone market share is still this year." ”

"(Nokia) this year's market share has dropped to only 50% of last year's, the market share of smartphones is only 6.4%, shipments have plummeted, sales have plummeted, and huge losses have occurred. Kazuo Hirai didn't check it at all, and it can be seen that he has also done his homework: "And as far as I know, Nokia intends to completely stop the development of the Symbian system, and the WP system, at least it will take a while to develop." ”

"The Symbian system has long been outdated, a mobile phone that does not support the current new high-speed network, and can only store hundreds of text messages, what is it used for? ”

"What we really need to focus on is to do a good job in marketing and improve the quality of service. ”

"I understand marketing, service quality, do you mean after-sales service?" Kazuo Hirai also stood up, middle-aged and young, standing side by side in front of the huge floor-to-ceiling windows.

"No, I'm talking about, a Sony. Uesugi said seriously as she looked at the bustling streets of Ginza and the blue skyline in the distance.

"A Sony?" Kazuo Hirai faintly felt something, he suddenly felt as if he was a lost passerby in the dark, and saw a glimmer of light in front of him: "Say it quickly, Uesugi-kun, keep talking!"

Historically, one of Sony's major drawbacks is also a big trouble, that is, the major departments are in charge of finance, insurance is in charge of insurance, media is in charge of media, entertainment is in charge of entertainment, and electronics is in a semi-independent state.

Since Kazuo Hirai came to power, he has been emphasizing the policy of "one Sony", hoping that all major departments can obey the deployment of the headquarters, but there is a problem here, after a long period of separate operations, the major departments have basically become accustomed to operating independently, and it is difficult to unify the business content that is not related to each other.

Kazuo Hirai was well aware that Sony's cohesion was slowly dissipating, so after he came to power, he vigorously promoted the slogan of "One Sony" and controlled the trend of division.

"The departments are not related to each other, and this was the case, but Hirai-san, now and the success of social networks has shown that people have become very close to each other, and we can find each other on the Internet anytime and anywhere. ”

"In this case, why don't we make a platform, a network platform that belongs to our Sony, and we need Sony's products, we can directly through an account, an account brought by purchasing Sony products, or even just a simple email account, through which I can directly buy all Sony's products on the Sony platform?"

Kazuo Hirai only felt that a whole new world had opened the door in front of him.

Yes, the Internet, the Internet, and the distance between people can become infinitely close, so why can't our Sony products and services become infinitely closer to users and customers?

"Uesugi-kun, don't leave before I get off work today, let's discuss this matter properly. Kazuo Hirai's face changed, he directly didn't let Uesugi Soyuki go, picked up the phone in the office and said directly: "Kitagawa San, Uesugi-kun, I'll borrow it for a day, it's okay, right?"

After speaking, Kazuo Hirai looked at Uesugi Soyuki and smiled maliciously: "Uesugi-kun, Kitagawa San has already borrowed you, come, today's time, let's have a good discussion, there is something about this online platform." ”

Uesugi Soyuki knew that once he said this, he would definitely not be able to leave, so he could only smile wryly and nod.

In order to protect my uncle's smile, I also fought hard.

Ginza, the entrance to the Sony building.

"Hey, they're out!" a couple of middle-aged men were holding newspapers, secretly looking across the road at the exit of the Sony Building.

The middle-aged man immediately took a closer look and took a picture.

"It's strange that guy didn't come out with the AKB guys. Another middle-aged man said.

These people are the professional senior paparazzi of Wenchun hired by Ishihara Xingyu.

"It seems that today is just for official business, and as a director of a subordinate company, he may have other official duties to deal with. In the end, the remaining middle-aged man, who was also the most experienced, said.

"We've been watching for several days, but we didn't find anything, I saw those people this morning, and I thought there would be something to gain, it turned out to be official business!"

"Ah~ It's been a waste of time these days!" someone complained.

"We're looking in the wrong direction. In the crowd, the man hidden at the back spoke: "From Uesugi Soyuki's body, I'm afraid I can't find anything." ”

According to the news from the inside, Nogizaka 46 has the closest relationship with Uesugi Soyuki, who is his junior when he was a student in Gunma Prefecture, Mai Shiraishi. ”

"Follow for a few more days, if there is no gain, we will change the target, starting from Mai Shiraishi's body!"