After some details were discussed, the others dispersed. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Mr. Song, I have something to talk to you about. Chen Feng got straight to the point.

"What's the matter?" Song Yi thought that Chen Feng had some requirements, and said with a smile: "If you have any requirements, you can definitely meet them." ”

"Not really. Chen Feng said, "I actually have another thing when I come back this time, which is to create a basketball foundation to support those who love basketball and want to become professional basketball players." In addition, it is planned to build some basketball courts in some places where basketball culture is lacking and infrastructure is backward, which may not be of much use, but at least let people who like basketball have a place to play in their spare time. ”

Song Yi was stunned, remembering the "temporary press conference" two days ago, and couldn't help asking: "Two days ago, you said that in addition to our Under Armour's brand promotion activities and recuperation, there are some other things when you come back this time, is this what you mean?"

"That's right. Chen Feng nodded.

Song Yi looked at Chen Feng for a few seconds, and he found that he still underestimated the other party, maybe because Chen Feng was too young, only twenty years old, so Song Yi instinctively thought that he was the same as other twenty-year-old young people. Now he realized that he was completely wrong.

"What do you want us Under Armour to do?"

Hearing Song Yi say this, Chen Feng knew that there was something going on, and hurriedly said: "I want to reach a cooperation with you Under Armour, you provide basketball equipment to my foundation, when the foundation is established and a training camp is held, you can be named after the Under Armour brand, what do you think?"

This is not a new note, it is essentially similar to the Nike training camp, etc., and it is not difficult to understand, Song Yi will understand it at once.

He smiled slightly, and immediately agreed: "No problem, this is a win-win situation, to be able to do something for young basketball fans, and to promote our Under Armour, I don't think you need to ask the head office, I can promise you now." ”

I didn't expect it to go so smoothly, Chen Feng and Li Han exchanged a look, stretched out his hand to Song Yi and said, "Thank you, Mr. Song." ”

"It's just a small thing. Song Yi shook hands with Chen Feng, thought for a while, and said, "Chen Feng, I think it's better to do it." ”

"The Foundation's business is also counted as our Under Armour, not only limited to training camps, and basketball equipment sponsorship, you can use our Under Armour channels to promote, in addition to sponsoring basketball equipment, we will also invest part of the foundation funds. I think it's not just a sponsorship partnership, but a deeper part of it, being part of the foundation, what do you think?"

"This ......" Chen Feng raised his eyebrows, very surprised in his heart, could it be that there is really a pie in the sky in this world?

Seeing that Chen Feng was surprised, Song Yi smiled and added: "Of course, I also have a request, we Under Armour should be completely co-titled, not only limited to the training camp, but also include all the activities of your foundation, and we Under Armour must be jointly named." In addition, I would like to co-name all the basic basketball facilities built by your foundation with your foundation. ”

After listening, Chen Feng secretly said that this was the case, and finally understood why Song Yi was so generous.

In fact, Song Yi took a fancy to the naming rights, and did not want to get the naming rights of only one training camp, but wanted to completely name them. Of course, this complete title cannot be circumvented by the Foundation, so it is a complete joint title and a joint title with the Foundation.

That is to say, in the future, any activities held by the foundation must be labeled with Under Armour, and the equipment will also be labeled with Under Armour, as well as the basic basketball facilities that will be built, in addition to the name of the foundation, Under Armour.

Of course, at present, Under Armour has not yet gained any benefits, because the foundation has not yet been established, and even if it does, it is only a start-up and has limited influence. As for basic basketball facilities, not many people can afford Under Armour.

However, Song Yi is not stupid, and he knows this, but he still proposes this, in fact, he values the future of the foundation and Chen Feng. In addition, it is a propaganda, even if it does not receive immediate results, it can also be a propaganda for Under Armour.

Why are Nike and Adidas so popular in China?

In fact, to a large extent, it is also because of the propaganda, which is in place enough and the scope of popularization is wide enough, and over time, it will be familiar and deeply rooted in the hearts of the people.

"It seems that this Song Yi also wants to copy the model of Nike and adidas. Chen Feng secretly said in his heart, and just as he was about to agree, Li Han pulled him and whispered: "Chen Feng, in this way, although it can bring us a lot of help, you were forcibly kidnapped by Under Armour." Even if you don't sign with Under Armour in the future, you will almost be their spokesperson. ”

Chen Feng's heart jumped, and he couldn't help but glance at Song Yi with a kind smile on his face, he almost forgot for a while, this old Song is not a philanthropist, but a businessman, if there are not enough benefits, how can he be so kind?

Chong Li Han nodded, indicating that he knew it in his heart, Chen Feng said to Song Yi: "Mr. Song, then it's decided." ”

"Good. Song Yi smiled, "A word is a certainty." ”

"Well, I'll ask the legal counsel to draw up a contract and send it to you in the evening, and if there is no problem, I want to sign it tomorrow. Chen Feng shrugged, "You know, I'm also very nervous about time to come back this time. ”

Song Yi nodded: "Okay, I'll ask the head office later, there should be no problem, if everything goes well, I can sign the contract tomorrow morning." After saying that, he thought for a moment and asked again, "By the way, when do you plan to start the Foundation's affairs?"

"As soon as possible!" Chen Feng's answer was very concise, Song Yi didn't ask, sent the two out, and said that he wanted to invite Chen Feng and Chen Feng to dinner, but Chen Feng politely declined, and Song Yi didn't insist, he still had to contact the head office to report the "joint title", and he was really busy.

Get out of Under Armour and get in the car.

Li Han finally couldn't help it and asked: "Chen Feng, that Song Yi is obviously not a philanthropist, will it be too much of a loss if you agree like this?" In case you don't sign a contract with Under Armour at the end of this year, but because of the foundation, wouldn't you have to endorse them for free?"

"Hehe, how is it possible?" Chen Feng smiled, "My contract with Under Armour has special terms, I don't know if Song Yi knows or not, but I won't suffer any way." ”

"If Under Armour doesn't renew my contract, it's because I can't get along in the NBA. In that case, no matter how much they use it, I don't have much use value, and compared to their investment in the Foundation, they can only gain more than they lose. ”

"If I renew my contract with Under Armour, there's nothing to worry about. Anyway, it's a win-win situation, we don't suffer, and neither do they. Chen Feng said.