In fact, if it weren't for Ye Qiu, a thing like "Transformers" that only knows one name would not be big news at all. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

But because of Ye Qiu, his every move is excellent news material.

Ye Qiu's advertising is very good, and no one will question this.

The strategy of casting a wide net and fishing more fish and cooperating with major universities created by Dianjin Advertising has blossomed everywhere and has become a giant in the advertising industry in China.

Moreover, in China's advertising industry, especially in the circle of creative advertising, it is definitely the first and no one dares to call it the second.

Ye Qiu basically does not interfere in the affairs of the gold advertising media, but the framework he circled at the beginning has created the current situation of the gold advertising.

Creativity is invincible, this is Ye Qiu's most talked-about topic, the creativity that came out of Ye Qiu's hands, starting from creative media, to QQ later, to variety shows, etc., every time it blinds the eyes of countless people, it can be said that it makes people envious, jealous and hateful.

TV series, movies, and Dianjin Film and Television have not yet made any big productions, but their revenue capacity is also one of the best in the Chinese film and television industry.

Because the rate of return is too high, and most importantly, it has never failed.

So what about this time? It's an anime again, and it's a toy, although "McDull" is also a success, but that's because Ye Qiu has the right time, place and people.

But what are toys? Although it is said that Tianxia Mall and Taobao have cracked down on piracy, in fact, with the current volume of e-commerce, the proportion is really not high.

Piracy in reality is the real cancer, but this cancer, for now, is basically difficult to eliminate.

This is also why there are many large and small toy manufacturers in China, but there is basically no climate.

The main reason is that in Huaguo, sometimes creativity is very valuable, such as Ye Qiu's creativity, he has the ability to monetize, so it is very valuable, but sometimes creativity is worthless.

Especially things like toys, basically even "McDull" and "Joyful Yangyang" seem to be selling very well, but in fact?

Compared to the sales of pirated copies, it was a drizzle.

A new toy, even before it can start to sell well, piracy has appeared, lower prices, wider distribution channels, so that genuine toys are in an extremely embarrassing situation.

For parents in this era, there is no big difference between pirated toys and genuine toys in their eyes, but pirated toys are cheap and easy to buy, so it is conceivable that toys are in China, in fact, the copyright problem is more serious.

In the previous life, even at the moment before Ye Qiu's rebirth, toy piracy was still very serious.

However, as people's economic conditions are getting better and better, and the state is paying more and more attention to copyright issues, piracy is not as rampant as it is now in later generations.

Moreover, in the previous life, online shopping was also rampant, because there was no strict prohibition in the early stage, and in the later stage, for various reasons, although the crackdown on piracy was greater, but in fact, all kinds of imitations emerged in endlessly, because the merchants tasted the sweetness, so a vicious circle was formed.

For the vast majority of small businesses, the threshold for genuine is still a bit high, so they will naturally choose imitations with low thresholds to sell as genuine products.

For those large merchants, with imitations in the genuine products, the profits can be greatly improved, and they will naturally get involved, so it is the buyer's turn to be stupid and can't tell the difference.

Some people may say that the quality of genuine goods is not necessarily better than that of pirated copies, but the price is so much more expensive than pirated copies?

However, they subconsciously ignore the brand added value of genuine goods...... It takes a lot of money to be a brand, and these are actually calculated in the cost of goods, but this point is selectively ignored.

However, as people's incomes are getting higher and higher, and copyright awareness is becoming more and more deeply rooted in the hearts of the people, genuine goods have gradually begun to get out of the shadow of piracy.

In fact, it is still a matter of acceptance.

Piracy is always piracy, good and bad, therefore, when many people in the future are shopping, B2C will become the mainstream, why? Because in the future of better and better economic conditions, people are no longer pursuing only low prices, but the focus is on good quality and after-sales service.

And these are things that piracy can't do.

Take Taobao in the previous life as an example, in the early days, in the eyes of sellers, buyers were very stupid, and at that time, buyers' awareness of rights protection was still very weak, so the early online shopping merchants were very easy to do, and the threshold was low.

But gradually, when the buyer's awareness of rights protection becomes stronger and stronger, it is not so easy for the seller to fool the buyer.

......

Gao Erli and Hosea have been irritable lately.

After the outbreak of the domestic TV drama market, more and more people want to join it and want to get a piece of the pie, especially the popularity of youth idol dramas, which makes idol dramas popular during this time.

It can be said that idol dramas have made Huaguo's TV drama market enter the era of fan economy in advance.

The heroes and heroines of these youth idol dramas may be criticized for their acting skills, but their acting skills are not good enough, and it can be said that they have been tried and tested.

Of course, there are more idol dramas of this kind, and the competition is greater, everyone is swarming into it, and various means are endless.

Ho Simi has a more out-of-the-box personality, or maybe a little rebellious, and he doesn't want to be arranged by the old man too early, such as taking over the family's restaurant business.

So seeing that the TV drama industry is booming, I also want to enter the scene and get a piece of the pie.

So He Ximila went to high school and established Michael Film and Television Company, and at the beginning of the company's establishment, He Ximi and Gao Erli also specially consulted Ye Qiu.

They didn't let Ye Qiu make a script for them, but let Ye Qiu give them some pointers.

In recent years, online novels have begun to gradually become popular, although they have not yet reached their peak, but they have gradually achieved results.

It's just the IP development of online novels, but it hasn't become popular yet, so Ye Qiu made a suggestion to the two of them to directly adapt those more popular novels.

There are several advantages to this, one is that you don't have to worry about the script, and the other is that these well-known novels, in this year, the adaptation cost is actually really low, but they have a good number of fans.

Gao Erli and Ho Ximi didn't want to become fat at first.

tested the waters and adapted a well-known online romance novel, although it did not become an instant hit, but it also made the two taste the sweetness.

Facts have proved that the direction pointed out by Ye Qiu is promising, so, in the second part, the two chose a popular novel on the Internet this time, of course, it is still a romance novel.