Chapter 30 Poster Publicity

For the next ten days, Wang Zheng stayed in the editing room of Shaw Brothers Pictures, discussed with the old editor of Shaw Brothers, and added some of his own ideas, and finally completed the editing and dubbing.

Shao Daheng watched the edited 100-minute film for the first time, and Shao Daheng was relatively quiet during the viewing process, until the part that was filmed in a pseudo-documentary technique, he frowned a little, but he didn't ask questions, Wang Zheng has been paying attention to his expression, and finally saw a few people escape, he slowly relaxed, and the screen played end music.

Seeing that Shao Tycoon was about to speak, Wang Zheng pointed to the screen, only to see a few big words coming out of the screen, "Don't go away, there are easter eggs behind." "The few cast and crew members crossed over and the next picture appeared.

Hu Bayi, played by Liang Chaowei, was reading at home, always feeling some pain in his back, and when he opened his clothes, he saw an eye tattoo in the mirror, which was the totem of the Exquisite Queen. Liang Chaowei looked at these eyes, and his face became a little pale.

The next shot is Xue Li Yang, played by Guan Zhilin, sitting in front of the dresser, looking thoughtfully at the eyes on her back.

The third shot is the big golden tooth played by Zhou Xingchi and the fat man played by Da Fei walking on the street, the two scratching their backs while walking, and there seems to be something on their backs.

After the three scenes are over, the movie is all over, and Shao Daheng looks at the screen thoughtfully.

"You're going to have a sequel?"

"Sixth Uncle Gao, but I don't direct the sequel anymore, I worked hard to shoot the exquisite ancient city, although the sequel has a story blueprint, I don't want to shoot it anymore."

Wang Zheng really doesn't want to shoot anymore, and coming to such an easter egg is to let all the staff of this movie, their names be seen by the audience, and at the same time, I also hope that Zhou Xingchi and they can continue to star in the sequel to Ghost Blowing the Lantern.

Shao Daheng nodded, and then asked: "What is your technique of shaking the screen all the time, although it looks dizzy, but it is very creative and attractive." ”

"Sixth Uncle is wise, this is called a pseudo-documentary technique, presenting the picture from the first point of view, which can make the audience have a strong sense of substitution, and there will be an immersive illusion."

The part filmed with pseudo-documentary techniques, after editing, Wang Zheng felt that it was not bad.

"This film is good, I am very optimistic about you, do it well in the future, I will not treat people with merit badly, the share we set in front remains unchanged, I personally invested 200,000 Hong Kong dollars to promote, if the box office can be a big hit, we can also try the overseas market."

Back then, Shao Tycoon drove away Bruce Lee who came to him for cooperation for hundreds of thousands of Hong Kong dollars, which became the laughing stock of his life, and now he sees the same young and promising Wang Zheng in front of him, he will not make the same mistake again, so he did not squeeze too much for the cooperation with Wang Zheng, and he was very generous.

Wang Zheng naturally didn't know that Shao Daheng thought so highly of him, and after discussing the release time with him, he still had to be busy with publicity.

There are no methods for film promotion in this era, and the current Internet has not been opened, so we can only use some more practical publicity methods.

returned to Shaw Brothers Pictures to edit a 90-second promotional video, which continued to be played during TVB advertising time, and then summoned Guan Zhilin and other leading actors to Shaw Brothers Cinemas to shoot promotional posters.

Zhou Xingchi, Liang Chaowei and others agreed that this movie would be a big hit, so the crew did not hold a finale banquet and waited to have a celebration banquet together. Wang Zheng felt that it should not be difficult to protect the capital, but it was just a matter of earning more and earning less, so it followed everyone's wishes.

Because the whole movie is produced by Shaw Brothers, and the actors' salaries are also decided by Shaw Brothers, and they have no right to interfere, Wang Zheng didn't ask Zhou Xingchi and others about their salaries, but it is not difficult to guess according to Shaw Brothers' standards, they are all newcomers, and each person's salary is no more than 10,000 Hong Kong dollars, which is also the reason why he doesn't ask, for fear of dampening their enthusiasm, he can only wait for the movie to be released If he can make money, he will compensate them after he gets a share.

How to shoot the posters of several leading actors, Wang Zheng already had a draft in his heart, and after all the filming was completed, he told them the release time, and he took the negatives to the design team to start production.

Today is Wednesday, May 18th, and "Ghost Blows Out the Lantern: The Essence of the Ancient City" is scheduled to be released on Thursday, June 9th. The so-called three years of sharpening a sword, Wang Zheng used three years to make a movie, which is not great, and still needs to work hard.

In a desert, all the leading actors stand in a row, all of them are fully armed, the background of the desert has the outline of a medieval castle, and a coffin standing in the desert sky, in which lies a graceful woman with a veil, this main poster can be regarded as a summary of all the characters and the place of the incident.

Then there is the design of the personal poster, Liang Chaowei is fully armed, carrying a mountaineering bag, wearing a sand hat, and his eyes are deep and handsome. Guan Zhilin was dressed in a black marching uniform, carrying a mountaineering bag, wearing a deer hunting hat, a perfect figure, and his face was full of coldness. Da Fei was dressed in a yellow marching uniform, carrying a mountaineering bag, with a shiny side parting head, holding a double-barreled shotgun in his hand, and his face was full of murder. Zhou Xingchi was wearing a shirt jacket and tie, the gold teeth in his mouth were shining with golden light, and he was holding a magnifying glass in his hand, with a childish expression. Each poster reads, "Ghost Blows Out the Lantern: The Ancient City, June 9, 1982, World Premiere." ”

Looking at his rhythm, Wang Zheng is quite satisfied, and it will definitely attract attention when it is plastered all over schools, theaters, and downtown areas. is still limited in funds, otherwise I really want to paste the entire Xiangjiang.

……

In an office building in Xiangjiang, Li Yuan finished his work, stretched his waist, went to the pantry to make a cup of coffee, and came to the floor-to-ceiling window with coffee.

In a magnificent palace on the poster, on the throne in the center of the palace sits a queen wearing a purple and gold crown, although she can't see the outline clearly when she wears a veil, but the black clothes completely set off her sexy figure, the hazy and visible facial features, coupled with the cold temperament on her body, is definitely a peerless beauty, Li Yuan is very amazing, and when he looked down, he saw that it was written below: "The Ghost Blows Out the Lamp: The Essence of the Ancient City, the world premiere on June 9, let us unveil the mystery of the Exquisite Queen together." ”

It turned out to be a movie poster of a ghost blowing the lamp, Li Yuan looked at his watch, today is only June 2nd, and there is still a week.

Since listening to the audio novel of the ghost blowing the lamp, he has liked this story, the physical novel was released, he bought five sets to collect, and then heard that the author Wang Zheng has been making a movie, although he is not favored by the media, but he has been paying attention and looking forward to it, and it is finally going to be released, which makes him a little impatient to go to the theater to watch.

Of course, this poster is from Wang Zheng's handwriting, using Guan Zhilin as the prototype of the exquisite queen, which will definitely make her countless fans, although the funds are limited, but you can still use the advertising resources of Shaw Brothers to lay out some large posters to attract attention.