Zhou Jue closed the door and walked back to the whiteboard with a smile on his lips. Pen "Fun" Pavilion www.biquge.info

Watching Gu Dafei take the skewers away just now, she naturally remembered the sentence "Gu Dafei and dogs are not allowed to enter".

Zhou Jue was stupid for two seconds, came back to his senses, and saw that Qin Feng and the others were all looking at him with strange eyes, and couldn't help but feel a little embarrassed, coughed lightly, and continued the topic just now.

In the next 20 minutes, Zhou Jue made a detailed analysis of the overall layout of the "street commerce" in the central area in the past half a month, and the degree of investigation was so detailed that it was enough to make the heads of the various lines responsible for commercial development in the central area feel embarrassed.

After talking about a lot of things in a hurry, Zhou Jue finally summed up three points.

"First of all, the low-end catering industry in the central area, on the whole, has very typical low, small and scattered characteristics. To put it simply, the industry service and operation level is low, the investment scale and development pattern of enterprises are small, and the cooperation between enterprises and enterprises is scattered, and the industry cohesion cannot be formed. The most intuitive and concrete manifestation is that there are thousands of stores in the central area, even those that are known as time-honored brands, and the brand influence can only wander around within three or four streets at most. Such a brand is not so much a brand as a word-of-mouth. Therefore, in the low-end catering, the market environment in the central area can be said to be unique, because there are no competitors at the market strategic level. ”

"The second point is that the low-end catering industry in the central area has great potential. According to the data of the Central Distance Statistics Bureau, including migrant workers, the current permanent population of the central area is 1.46 million, of which about 60,000 are administrative and enterprise staff, and 120,000 are temporary workers, a total of 180,000. After deducting this part of the people who basically don't spend money to eat breakfast, among the remaining people, even if only half of them have the habit of eating out in the morning, and among the half of the people, even if only half and half will choose rice and noodles, there is still at least 300,000 market demand in the end.

According to the data I just mentioned, the total number of rice and noodle shops in the 12 streets in the central area is about 1,000, which is theoretically equivalent to each store, which can share at least 300 customers on average every morning. But the problem is that the breakfast shop is only open in the morning for just two hours from 6:30 to 8:30. According to my field observations, most of the rice and noodle dim sum shops in the central area obviously have the problem of insufficient reception capacity during breakfast time, and the slightly smaller shops cannot absorb such customer flow at all. Only very, very few shops will not be able to attract business at this time because of the poor location or the cooking is really unpalatable. So to sum up, I can be sure that in the early stage of admission, we don't have to worry about friction with other people's interests, this piece of cake in the central area is too big, and we just eat the part that others can't eat. And this means that not only do we have no opponents at the strategic level, but also at the tactical level. ”

When Zhou Jue said this, Wang An couldn't help but shout, with an expression that Lao Tzu wanted to dominate the world, and said: "According to this, aren't we going to have a monopoly in minutes?"

"Monopoly is not enough, but if the operation is good, the possibility of becoming an industry widow is still very large, as long as the action is fast enough, the possibility is at least more than 90%. Zhou Jue patiently explained to the handsome guy, took a bottle of mineral water handed to her by Luo Jin, unscrewed it and took a sip, moistened her throat, and then said, "The last point is why it is not easy for us to become a monopoly in the central area, and I summarize this point as the variety of market demand types.

Recently, I have eaten about 80 rice noodle and dim sum restaurants, and I have noticed a very interesting phenomenon. I found that the residents of the central area have quite intricate tastes for eating, sweet, sour, bitter, spicy and salty, and there are all kinds of people who like them, and they are all very numerous. It's the same with the shops, each with its own flavor. Therefore, for a chain restaurant, the most direct difficulty in monopolizing such a market is that we cannot make so many product types to meet the needs of all customers at the same time. So we can only get rid of some of them, which may be about 20 to 30 percent. Because to be a chain, one of the prerequisites is that the product category must be unified, and in the catering sector, it is to unify the taste. ”

Hearing this, Qin Feng frowned slightly, and wanted to refute it a little, but swallowed it again.

It is obviously unwise to argue with Zhou Jue during the meeting.

God knows if this older fighter will turn today's meeting into a debate in order to win or lose with him.

Qin Feng silently swallowed some of the words he wanted to say into his stomach, and then saw Wu Chao raise his hand very cutely, and asked, "Wait a minute, you just said that we have no competitors, but hasn't 'Yonghe Soy Milk' already come in?"

Zhou Jue really couldn't allow others to question her conclusions, smiled slightly, and asked rhetorically: "Have you ever eaten Yonghe soy milk?"

Wu Chao nodded and said, "I've eaten it twice, what's wrong?"

Zhou Jue asked again: "How do you feel?"

"It feels......" Wu Chao thought for a while and replied, "It's okay, it tastes good." ”

"What else?" Zhou Jue seemed to be digging a pit, waiting for Wu Chao to jump inside, "How do you feel about other aspects, service, environment, price, these aspects?"

Wu Chao waved his hand impatiently and said, "It's just a meal!

Zhou Jue stared at Wu Chao and felt that this product didn't look like Xu Guoqing's nephew. How could a glutton like Xu Guoqing have such a nephew who doesn't even understand the most basic dietary psychology?

She no longer paid attention to Wu Chao, but asked everyone present: "Who else has eaten?"

"Me. ”

"Me. ”

Luo Jin, Wang Jiajia, and Wang An'an all spoke.

Zhou Jue simply caught Luo Jin, who seemed to her to be the only one with a passing IQ, and asked him, "Luo Jin, how do you feel?"

Luo Jin just one word: "Expensive." ”

Zhou Jue was happy now, and said with a smile: "What kind of noble method do you think?" ”

"What is the specific description......" Luo Jin thought about it slowly, and suddenly his eyes lit up, and said, "It feels like eating a meal of KFC, of course it is not that expensive, but it does have such a feeling of high consumption, in the general store in the central area, a bowl of beef noodles sells for 14 or 5 yuan, and a bowl of beef noodles with Yonghe soybean milk sells for 25 yuan, I think they are all low-end luxury consumption." ”

Zhou Jue asked again: "You now have a salary of 8,000 yuan a month, and you go to Yonghe soybean milk every morning to eat a bowl of beef noodles, will you go?"

Luo Jin smiled: "I'll go if the company reimburses me!"

Zhou Jue immediately turned his head to Wu Chao and said: "You see, some people are reluctant to eat a bowl of beef noodles with a monthly salary of 8,000 yuan, what kind of competitor is Yonghe soybean milk? I'm here to make a bet with you, I bet on the brand of Yonghe soybean milk, which will definitely not be big in Dongou City. Their pricing determines that they will not be able to bloom everywhere in the central area, not to mention that the residents of the central area do not have such spending power now, even if it is ten years from now, I don't think it will be. ”

Wu Chao was not convinced, and raised the bar and said: "You don't necessarily have to eat beef noodles every day, you can also eat something else!"

"What else?" Zhou Jue said with a mocking look, "They cost 5 yuan a fritter, don't you think it's cheap?"

Wu Chao still wanted to fight, but was held down by Qin Feng.

"Let's stop for a moment, now is not the time to argue about this, how to do it, you can meet and discuss it later. Qin Feng stood up with Wu Chao's shoulder, walked to the whiteboard, and said softly, "Sister, you sit down first, and then I will say a few words." ”

Zhou Jue glanced at Qin Feng, a little unwilling, but he still hummed and sat aside.

Qin Feng smiled, pointed to the map on the whiteboard, and said loudly: "Today's meeting is mainly about two things. First, let me tell you about my overall layout ideas. Second, explain the next division of labor and the equity distribution that everyone is more concerned about.

Let's start with the first thing.

Regarding how to lay the stall of Qin Ji Noodle Restaurant, our Mr. Zhou has actually planned almost it.

So I'll just mention that our ultimate goal is to become the largest chain restaurant brand in Dongou City and even Qujiang Province, not necessarily to make a name for itself outside Dongou City, but I hope to reach that height in the scale of the enterprise. I hope that in the future, the number of our chain stores can reach 800 or even 1,000 in the central area, and strive to achieve more than 5,000 stores in the entire Dongou City, provide stable breakfast service for at least 5 million people, create at least 50,000 direct jobs, and create no less than 300,000 indirect jobs. The total annual turnover will strive to reach 5 billion yuan, at least 100 million yuan in taxes every year, and the net investment profit will not be less than 200 million ......"

Wang An interrupted: "Xiaofeng, are you blowing a little too much?"

Qin Feng smiled: "Is it necessary to consider the upper limit for such a thing as bragging?"

Wang An nodded, continued to pretend to be the boss, and said, "Okay, you go on." ”

Qin Feng said: "Then there is nothing to say, anyway, no matter how big the is, we still have to eat the rice one bite at a time, and the road must be taken step by step." What will we do next, Mr. Zhou, shall we have a meeting in the afternoon, or will we wait a few days to discuss?"

Zhou Jue raced against time and said, "It's afternoon." ”

"Okay. Qin Feng didn't have any pressure to skip class, he agreed, and then said, "Then I'm done blowing this, let's talk about the actual thing." That, Jiajia, send the list of directors. ”

"Good. Wang Jiajia stood up and handed Wang An, Wu Chao and Huang Qiujing an A4 piece of paper each.

On the paper is not only a list of personnel, but also a description of the shares and division of labor.

Huang Qiujing glanced at it, with no expression on her face. He nominally contributed 5 million yuan, but in fact he also contributed 5 million yuan, accounting for 15% of the shares, and was responsible for external contacts, mainly dealing with the government, dealing with all kinds of endless inspections, as well as the reception of various leaders to inspect and visit.

Wu Chao invested 3.5 million yuan in name and 1 million yuan in actual investment, accounting for 10% of the shares, mainly responsible for products, including procurement, transportation, warehousing, processing and final cooking and sales, in short, the whole process of cooking. For Brother Chao, who has no career for a long time, this condition is good enough. When Wu Chao got this piece of paper, he smiled like a pen, and the verbal battle with Zhou Jue just now was immediately forgotten.

Zhou Jue invested 3 million yuan and took 9% of the shares, 1% more than the previous discussion with Qin Feng, mainly responsible for market development, buying land, building houses, decorating, advertising, marketing, and going through a series of messy procedures, all of which are her work. If you want to bring in franchisees in the future, she is also responsible for the negotiation.

Finally, Wang An, who has zero capital contribution but accounts for 1% of the shares, is mainly responsible for the internal administration of the enterprise, including salary settlement, accounting, administrative logistics, personnel scheduling, discipline supervision and other messy work.

Qin Feng personally accounts for 65% of the shares, and is currently in charge of personnel arrangements.

The work of accounting and finance was handed over to Wang Jiajia.

After reading the arrangement, a few people basically didn't react.

Only Wang An was a little dissatisfied and complained: "It's better not to give 1%." ”

Qin Feng was not polite to him at all, and said directly: "Okay, if you don't want me, I'll take it back." ”

When Wang An heard this, he immediately coaxed, and said with a dry smile: "Just kidding, just kidding, no matter how small a mosquito is, it's still meat......"

"If you really want to make 100 million a year, your mosquito meat is worth 1 million!" Wang Jiajia couldn't help but pout.