After Fat Bai came to the company, the haggard appearance that had stayed up all night immediately attracted the attention of his colleagues.

"Chubby white, why is your face so ugly?"

"You must have stayed up late like this, right? Young people, be moderate. ”

"Staying up late at night to play games, working during the day is not energetic, be careful Stan finds out, deduct your salary."

Chubby Bai waved his hand and said, "I also know that staying up late is not good, and it shouldn't affect work." But it can't be helped, "Terraria" is so fun, it's so magical, it can't stop at all! ”

"I see you've been playing this game every day since Christmas, and it's really as good as you say?"

Seeing someone ask, Fat Bai didn't let go of this Amway opportunity: "It's so fun that it explodes!" This game is sure to change your understanding of the word 'freedom' and is not to be missed! ”

"However, there are a lot of bad reviews about this game on the Internet."

"That's all malicious smearing. And, haven't you heard the saying 'trust the media with a high score, and trust yourself with a low score'? Whether the game is fun or not, whether it suits you or not, you have to try it to find out. Besides, Steam also has a well-established refund mechanism. If you feel cheated, can't you just return the money? ”

"Actually, I want to buy it, but unfortunately I don't have much left of the game budget for this month." Copywriter Akai spread his hands.

""Terraria" is not expensive, only 128 yuan. Akai, you played the mobile game Krypton yesterday and made an order of 518, and you didn't even blink your eyes, but you didn't draw anything. Instead of pouring a lot of real money into ethereal gacha, you can spend far less money on a quality single-player game like Terraria. You'll definitely get more pleasure. ”

Fat White criticized a "kryptonite boar" like Akai and continued to follow the rules: "Moreover, "Terraria" launched its first DLC "Winter is Coming" last night, as long as you buy the base game during the Christmas sale, you can get this DLC for free. ”

"Really?"

"Of course it's true. And "Winter is Coming" contains a lot of new game content and has also innovated the gameplay. If it were placed in normal times, such a DLC would cost thirty or forty yuan. It's a free one, but it's a rare opportunity. Moreover, a conscientious company like Terracotta Entertainment, can we not support it? ”

The chubby Amway made many colleagues tempted.

"Hearing you say that, I want to chop my hands too."

"Anyway, more than 100 yuan is not expensive, so just buy it and try it."

Seeing that his colleagues were successful by his own Amway and were ready to buy games, Fat Bai felt a sense of relief in his heart. Being able to make a small contribution to his favorite game and production company gives him a sense of satisfaction.

The small changes that have taken place in the NTS studio are also happening in many other places.

With a very conscientious DLC promotion plan, "Terraria" began to slowly reverse the unfavorable sales situation on the second day of its release.

And as more and more players have played this game, more and more netizens have volunteered to stand up and refute the rumors that smear "Terraria".

On the Metacritic website, the user rating of "Terraria" began to slowly rise, and by the 27th, the rating had risen to 79 points.

And that's just the beginning.

The PR work of Terracotta Warriors Entertainment is also beginning to take effect. Whether it is a website with great influence in Europe and the United States such as youtube and tich, or a video barrage website that is popular among young people in places such as Bilibili and niconico, the game videos of "Terraria" have sprung up like mushrooms, and well-known game video makers have begun to make videos related to this game.

Pediepie's gameplay video of Terraria posted on YouTube has reached millions of views in just 24 hours!

The influence of the first person on YouTube is well deserved.

Terraria has also used this method for promotion in the past. But at that time, the video producers who worked with Terracotta Entertainment were far less famous than Pediepie, and Terraria was still in beta at the time, so it was not possible to show the full game content.

The publicity is enough, but it can't arouse the desire of players to buy.

But this time, the official version of Terraria was released. And after the exquisite processing of the game video authors, the characteristics and fun of the game have been fully displayed in front of the audience through the video.

Sometimes, gamers are a very tricky group for game manufacturers. They will be furious because of a few small bugs in the game, and they will also give bad reviews because the plot of the game is not satisfactory. If a game manufacturer is like EA, it looks too ugly and wants to make money in a different way, and it will be scolded for being bloody and unable to turn over.

But at the same time, gamers are also a very knowledgeable group. As long as the game manufacturer can provide enough fun products, and don't play too many tricks in sales, play with players, and show their sincerity, then players will definitely not disappoint such conscientious manufacturers.

Terracotta Warriors Entertainment is obviously such a conscientious manufacturer.

Gamers who decided to wait for the time being, rather than buy Terraria right away, changed their minds and paid for the game after the release of the Winter Is Coming DLC.

And more players who have not yet come into contact with "Terraria", after learning about this game through various game videos, many of them have decided to immediately donate generously to contribute to Qin Han's acquisition of Dongbao's shares.

On the morning of the 27th, after Chubby Bai came to the company, he opened the Steamspy website.

This website can collect information from the Steam platform, so that players or game practitioners can find the game data they want.

Fat Bai saw the sales curve of "Terraria", and since yesterday, there has been a huge increase, completely getting rid of the tepid state when it was released, and immediately laughed happily, making a group of colleagues think that he has encountered something terrible.

On the Internet, the reputation of "Terraria" was deliberately smeared, and the user rating on the website rose to 91, which is basically close to the ratings given by major game media.

After all, no matter how powerful the navy is invited, it can't compete with the vast sea of the people.

Fat Bai handed over the manuscript he wrote to Liu Jun, the boss of the online name "Stan", who tracked the sales and word-of-mouth changes of "Terraria" in the past few days.

"Well, Chubby White, you're doing a great job, the ups and downs of Terraria are indeed typical events that reflect certain phenomena in the game industry today. It can be used in this week's NTS Letters. ”