The early 80s was the formative period of Xiangjiang's "Chinese New Year stalls". The concept came from the United States, and the fact that the same film was shown at different times of the year would produce different effects and profits, and slowly evolved into a specific film at a specific time.

At the end of the 70s of the 20th century, it was cited to Xiangjiang, the Xiangjiang film industry in the 70s was the world of kung fu films, and in the mid-70s, comedies began to have a certain box office.

Just this year, "Best Partner" launched by New Arts City followed suit and chose to be screened during the Lunar New Year, which was a big hit at the box office and won this year's box office championship.

After tasting the sweetness, the "Seven Monsters of the New Art City" led by Shi Tian, Mecca, Huang Baiming, Xu Ke and others filmed the second "Great Miracle" with the best partner, regardless of human and financial resources, and was scheduled to be released on February 5 after the year, ready to continue to seize the New Year file.

Shaw Brothers Pictures can't sit back and watch the new art city monopolize the New Year file, but there is nothing to do, there are so many directors and screenwriters of the Shaw Brothers, but they can't make a blockbuster movie, Shaw Tycoon's high hopes for the Shaw Brothers director Liu Jialiang, the action film "Eighteen Kinds of Martial Arts" is scheduled to be released in the New Year file, ready to compete with the new art city for the box office, but the final box office is less than 10 million, which is not "Best Partner" at all 's opponent, although the box office of nearly 10 million made Shaw Brothers earn a lot, but it was far from meeting Shao Tycoon's expectations, which made him can't help but have the idea of reducing production and turning his energy to TVB.

When I saw the popularity of the ghost blowing out the lantern audio novel, in order to get the film adaptation right of the ghost blowing the lantern, Shao Tycoon agreed to Wang Zheng, a newcomer, to be the director, in order to let Wang Zheng make a good movie, Shao Tycoon was very generous to give up 30% of the profits, which made some people very incomprehensible, only Shao Tycoon knew in his heart that if Shaw Brothers Pictures did not have a good movie script to prop up the façade, then the film kingdom of Shaw Brothers Pictures would sooner or later be knocked down by the newly rising "Golden Harvest" and "New Art City".

To Shao Tycoon's surprise, "Ghost Blowing the Lantern", which originally bought the copyright to test the water, was a box office hit, breaking through the box office of 20 million in one fell swoop, and approaching the "Best Partner", which ranked first in the total box office, although the final box office stopped at 22 million, which failed to exceed the 2600 of "Best Partner", but this has made Shao Tycoon excited, and he attaches more importance to Wang Zheng's personal ability, and does not hesitate to make a new movie "Crazy Stone" with the same share of Wang Zheng, ready to break his wrist again in the coming year's New Year file and Xinyi City.

Shao Daheng understands in his heart the importance of a good director to a film company, not to mention that this director can also write a wonderful script, so he provided a lot of resources for the filming of "Crazy Stone".

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After returning from Macau, Wang Zheng entered a busy state, and after more than a month of post-production, "Crazy Stone" was finally completed at the end of December. Shao Daheng watched the finished film for the first time, and after watching it, he was very satisfied with the schedule for February 6, which is the 82nd Lunar New Year, hoping that the festive atmosphere of the small year can bring a good start to "Crazy Stone", and it can also compete directly with "Best Partner 2" released on February 5.

If you want to defeat the "Best Partner 2" co-produced by the "Seven Monsters" of Xinyicheng, the promotion of the movie is very important, and what to use to attract the audience to the theater to watch the movie, Wang Zheng from later generations has no shortage of publicity means.

In 1982 in Xiangjiang, the publicity for the release of new movies seemed monotonous and traditional, for example, movie posters were only posted at the door of the cinema, and only the audience who walked to the cinema would see that there was a new movie released. Then only TV and radio promotion, coupled with word of mouth from the audience, will more people go into the theater.

Nowadays, before the development of the Internet, posters, television, radio, and magazines are the main force of propaganda.

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In January of 83 years, the streets and alleys of Xiangjiang, bus stops, open-air squares and other places with outdoor advertisements were occupied by the movie posters of "Crazy Stone". Wang Zheng also took great pains to design concept posters, pilot posters, main posters, character posters, theme posters, etc., which can definitely attract the attention of many citizens.

In order to promote "Ghost Blowing Lantern: The Essence of the Ancient City", Wang Zheng's movie promotional film on TVB received good results, so that a group of filmmakers in Xiangjiang saw the effect in the way of movie trailer promotion, starting from the second half of 82, the new movie promotion of various film companies will be put on TV, which not only allows TVB to have new advertising revenue, but also has a new direction in TV business. Since September '82, when Li's TV was acquired by Far Eastern Group and renamed Asia Television, TVB's ratings have been declining.

The importance of the trailer for a new movie is self-evident, what kind of plot can leave a deep impression on the audience in just one or two minutes, Wang Zheng feels that he can't only promote the plot like the public, which can't catch the audience's attention at all, and after a little pondering, he made three promotional videos and repeated them on TVB in chronological order.

At the beginning of January, a pilot trailer was released, introducing the director and starring actors, the opportunity for investment and preparation of the film, and some inside information to make the audience interested, and the broadcast time of the next promotional video, interested audiences will naturally wait to watch.

In mid-January, the plot trailer was released, and the basic plot of the movie and some hilarious clips were edited, which was enough to catch the audience's attention.

The final trailer will be released at the end of January, although it is the ultimate trailer, but the trailer has a big catenary for the entire movie plot, and the audience attracted by the three trailers will definitely walk into the theater to watch the entire movie under curiosity.

Since the five-person chorus "Love You for 10,000 Years" at the TVB Taiwan Gala, Wang Zheng recorded Liu Dehao's personal version, the rhythm of this song is lyrical and brisk, with simple and easy-to-understand lyrics, it is very popular with the citizens of Xiangjiang, in the radio song ordering channel, it will be played many times a day, and the radio DJ will introduce this is the song in the movie "Crazy Stone", when will the movie be released.

In the end, the movie "Crazy Stone" was priced at 12 Hong Kong dollars, which is considered a basic price, not high or low.

Zhou Xingchi's salaries have been greatly improved, which is mainly the result of Wang Zheng's persuasion of Shao Tycoon, otherwise with the tycoon's stinginess towards the company's employees, he will definitely not take the initiative to increase the salary of the company's artists.

More than 3 million yuan was used in the filming of the entire movie, which is a small investment in today's Xiangjiang film market, and Xu Guanjie, Mecca, etc., who starred in the sequel to "Best Partner", the salary of several people is higher than the production cost of the entire movie of "Crazy Stone". However, Shaw Brothers Pictures spent nearly 5 million yuan on film promotion, and it is the first time in the history of Xiangjiang film to use such a high cost for film promotion.

Who can win the first prize in February's Lunar New Year stalls depends on how the audience chooses.