Chapter 7: The Third Update of the Portal
Cheng Yuran saw Xia Sen's surprised expression, and a hint of triumph finally appeared on his face.
"I mean, advertising. ”
Ad. These two words echoed in Xia Sen's mind repeatedly. That's right, the biggest benefit of a comprehensive portal is advertising.
The so-called integrated portal, as the name suggests, is the portal entrance to the Internet, which is located on the home page of the browser.
The usual portals contain search engines and content channels.
The search engine is similar to Du Niang, the meaning of existence is to help users quickly retrieve content. Most of its revenue comes in the form of ads, for example, through embedded ads in search result matching.
The content channel is to display some news content on the portal page, and the meaning of its existence is to help users quickly get the news of the day and find the entrance to the commonly used website. It also earns money in the form of advertising, such as inserting ads on content pages, and so on.
But if you want to raise a portal, the difficulty is extremely high, and the price to pay is also huge.
In terms of content, major websites are usually from the technology industry, and they don't really know much about the journalist and editorial industry, just like the Ivy League website. If you want to do a good job professionally, you need to throw in a large number of manpower to carefully carve the content. Xia Sen doesn't want to raise such a big team right now.
In terms of search engines, every household on the portal has done it, but in the end, only one has the last laugh. The reason is simple, the technical threshold for search engines is too high. Crawling of massive data, data monitoring, and indexing are very resource-consuming, and the search algorithms are extremely difficult from content segmentation, to hit rate, to matching. Xia Sen now has more and more projects under his control, and he really doesn't have that much development energy.
Therefore, in terms of quickly seizing the market in the early stage, the portal has a relatively low input-output ratio, and it has not been considered by Xia Sen.
"I've always been interested in algorithms for content retrieval and result sorting, and I'd love to try it out. Cheng Yuran said as if he understood what Xia Sen was thinking in his mind.
"You know how hard it is. Are you sure?" asked Xia Sen.
"Starting a business is never about doing something you are sure of, I'm just doing what I think is right. Cheng Yuran said lightly, "I can set up a team to develop it by myself, if I can't be satisfied, I'll let it go offline!"
A hint of appreciation appeared in Xia Sen's expression, he really admired Cheng Yuran more and more, he had ideas, courage, and courage. And technically speaking, Cheng Yuran is also very powerful. This project, which he has never had the energy to start, may really be able to be done if it is handed over to Cheng Yuran!
"So, what about the content?" Xia Sen made a decision in his heart, but asked quietly on the surface. "You should understand that the production cost of news is very high, and we need to raise an editorial team for this?"
The answer to this question, in fact, Xia Sen didn't particularly care. In this day and age, portals, search engines and news content are tightly tied. But in fact, this kind of bundling is not very necessary, the search engine can be a separate search engine, and the news website can be a separate news website.
If Cheng Yuran has the determination and strength to develop a search engine, even if there is no news website, it is okay!
However, Cheng Yuran's answer once again surprised him!
"spider!" Cheng Yuran replied with an English word.
Xia Sen's pupils shrank.
By this time, he was about to wonder if this Cheng Yuran was the same as him, a reborn person!
Spider refers to crawler software, and its users simply cut down the content of other websites and store them on their own servers.
For search engines, its function is to include the URL of a large website.
However, this software can still be used on news websites! The simple explanation is that it is to pick up other people's copyrighted news directly for your own use!
Since most news content is not explicitly copyrighted, many websites will directly use other people's copyright-free news. This is also the reason for the homogenization of the content of the four major portals later. That's a way to get content that has been gradually derived from the repeated tearing between portals.
This method was actually thought up by Cheng Yuran with his brain. It's incredible.
In this way, through technical means, it is possible to completely build a prototype of a portal!
"Go ahead, I've got your back. "Xia Sen has nothing to say at all.
Everything has been perfected by Cheng Yuran. As a boss, the only thing he may need to focus on is to give Cheng Yuran enough support and let Cheng Yuran maximize the ideas in his mind!
"The most important thing. I firmly believe that this direction can bring a steady stream of advertising revenue, and it can complement chat software!" Cheng Yuran finally concluded, "This is also the fundamental reason why I want to enter your company for an internship, and I think this project is more valuable to develop in this way." Much more valuable than my classmates' projects that were incubated as seeds. ”
Xia Sen raised his head sharply.
He looked at Cheng Yuran for a long time, and finally laughed. "Cheng Yuran, fortunately, what you want to come to is my company. ”
"What if I enter your rival company," Cheng Yuran said with a smile, "Do you want to consider killing me?"
Xia Sen: "......"
He didn't expect that his thoughts would be seen by Cheng Yuran.
Xia Sen went to the school club by himself today, gave away more than 20 computers, and told those college students, you should work hard to write code, and there will be more computers for you in the future... That's not a no-brainer.
His company is so big and there are so many things to do, how can he have time to go to school to have fun?
He has his own agenda.