Chapter 641: Bicycle Design Competition

In the work report summarized by Shen Qing, there are many latest plans. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

For example, Shen Qing has participated in a bicycle design competition for the road bicycle of Lightspeed Machinery Manufacturing Company.

This bicycle design competition is a supreme competition, not only famous in China, but also more famous in the world, and it is a very popular competition among bicycle enthusiasts.

It can be said that people who have a certain understanding of bicycles and like bicycles will know about this bicycle design competition, and they are also paying attention to this bicycle design competition, which is a competition with a large audience.

The audience for road bikes alone is already a significant number, and with the addition of other types of bicycle enthusiasts, that number is even more numerous.

The top three in each road bike design competition will get a lot of attention and become the hottest bike of the year.

However, this kind of bicycle design competition, because some high-end bicycle brands participate, the bicycles designed are for the high-end market to serve, even if the small brand bicycles participate in this competition, the participating products are also for the high-end market to serve the bicycle.

Because of this, these bikes that have won good rankings, when they are launched on the market, will be high-end bikes, and the price is extremely high, and some are even limited edition bikes, and the price is even higher.

Therefore, after the launch of these bicycles on the market, even if many people love them, but the sales volume is not high, and the manufacturer has not thought about where the sales of this bicycle will be, such a high price is originally prepared for some consumer groups, not for most people at all.

This time, these award-winning bicycles, even if they receive a lot of attention, are niche products after all, only a few people can afford to consume, and most people can only look up to them but cannot own, and the sales volume is naturally not too high.

Of course, the bicycles that appear in this design competition are an important object for many copycat brands to imitate or copy, many manufacturers are designed and produced bicycles according to the bicycles in the competition, in terms of appearance, to achieve the same, and even some well-known manufacturers are doing this, through imitation and copycats, so as to launch low-priced copycat products, occupy the low-end market.

In this case, most consumer groups can not afford to buy genuine bicycles, so there is no problem in buying copycat bicycles.

Therefore, after each design competition, the bicycles that appear in the competition will soon appear on the streets, but they are all copycat products, and very few genuine ones appear.

These copycat products, from a distance, can already be done with the fake, can not distinguish between the real and the fake, only some people who have an in-depth understanding of the genuine, through close observation can find the difference, and stand a little farther, it is also difficult to distinguish.

It can be said that when the streets are full of this kind of copycat, then occasionally there is a genuine bicycle, everyone will think that it is a copycat product, they are very ordinary bicycles, and they would never think that this would be a real award-winning bicycle, a bicycle worth tens of thousands, or even hundreds of thousands, copycats and genuine products, it is difficult to distinguish clearly.

Therefore, the influence of this bicycle design competition is very large, and it can determine the trend of the bicycle industry, whether it is genuine or counterfeit.

In this bicycle design competition, if you can get a place, then this bike will get a lot of attention, it will make many people remember this kind of bike, and there will be a lot of similar bikes on the market, as for whether it is genuine or a copycat, it is difficult to say.

If the road bike launched by Lightspeed Machinery Manufacturing Co., Ltd. participates in this design competition before it goes on sale, and wins the ranking with it, the popularity will be greatly increased again.

This way, this kind of road bike, more people will know, and it will be of great help to the market in the future.

Moreover, the road bicycle of Lightspeed Machinery Manufacturing Company is different from other participating products, other participating products are for the high-end market service, the price is expensive, not the general consumer can afford to consume, only a few people have this consumption level, the low-end market can only give up, in the end, these low-end markets are just cheap copycat brands, and their main profits have been earned by these copycats.

But that's not the case with Lightspeed Machinery's road bikes, and Su Rui has never wanted to enter only the high-end market, and his pricing strategy will be in line with the lower middle range, at least the majority of consumers have this spending power.

The price is within an acceptable range, and for consumers, of course, they want to buy genuine bikes with better quality and after-sales service, rather than copycat bikes, so they will naturally buy road bikes from Lightspeed Machinery Manufacturing now, rather than buying copycat products.

In addition, the road bicycle of Lightspeed Machinery Manufacturing Company, when there is the biggest difference from other participating products, other participating products can be easily imitated, in terms of appearance design, there is no obvious difference between the copycat and the genuine product, at least if you don't look carefully, you can't see whether it is genuine or a copycat, and there is not much difference between the two.

However, the road bicycle of Lightspeed Machinery Manufacturing Company can only be produced due to the need for extremely high materials, and it is impossible for the copycat brand to meet this condition, and it cannot be similar in appearance, and can only produce some four dislikes.

Therefore, this kind of road bike never has to worry about being copied, but copycat manufacturers are not capable of copycating.

Even if a well-known bicycle manufacturer wants to produce a similar bicycle, it will take at least a few years to do it, and it is impossible to imitate it in a short time.

After all, this kind of road bike has extremely high requirements for raw materials, and it is impossible for ordinary materials to meet the demand, so it is naturally impossible to produce qualified products.

If you just produce a furnishing that can only be seen and not ridden, then for well-known manufacturers, it can still be done, but such a bicycle has no meaning at all, and the production cost will be very high, and consumers will naturally not buy it.

Therefore, Lightspeed Machinery's road bikes, unlike other competing products, never have to worry about imitations appearing in the market.

In this way, if you win the place in the bicycle design competition, the lightspeed machine manufacturing company will get the most benefits, and the road bike will also get the highest popularity, without worrying about being dominated by knockoffs.

According to Su Rui's pricing strategy for road bikes, their prices will be more expensive than knockoffs, but they are still within the consumption level of most consumer groups, and most people can afford them.

In such a situation, the higher the popularity, the higher the sales of this road bike.

Based on this aspect, Shen Qing took the road bike to participate in this bicycle design competition, just to improve the reputation of the road bike and prepare for the future listing.