However, Ye Qiu quickly understood that Huaguo nowadays does not have a truly mature commercial real estate model. Pen, fun, pavilion www. biquge。 info

Most of the commercial real estate in this era is still in the early stages, such as office buildings, hotels, shops, etc., or projects like Jiangcheng Pedestrian Street.

There is no comprehensive commercial complex as mature as in later generations.

Song Liang said: "In fact, real estate has no technical content, if you want to do well in this field, as long as you have four aspects, that is: contacts, funds, vision and experience."

Contacts are used to dredge all aspects from land acquisition, loans to planning, construction, and sales;

Funds are the foundation of all things, and connections need to be promoted by funds, and the progress of the project also needs to be promoted by funds, and it must also be used to prevent the bank from withdrawing salaries;

Vision determines the future of real estate projects, the same investment comes in, double or earn a hundred times, most of them still depend on vision;

As for experience, it is equally important in real estate development, not only to drive the normal progress of the project, but also to have experience in dealing with the government, to deal with demolition households, land acquisition households, and to deal with the intricate relationships. ”

Ye Qiu nodded and motioned for Song Liang to continue.

"But it's not so simple to say, it's not so simple to do, if I stay in Canghai Real Estate, I need Mr. Ye to solve a few problems. ”

"First of all, the problem of funds, Canghai Real Estate needs a sum of money, and the minimum is more than 100 million. ”

"Then there's the experience, which shouldn't be a problem if I stay. ”

"It's networking again, this point, it seems that Canghai Real Estate is backed by Tianan Group, it shouldn't be a problem, but Canghai Real Estate can't always rely on Tianan Group, otherwise there is no need to separate it, although I also have some connections, but many times, it may not be reliable, so Canghai Real Estate needs to give up some of its interests and find a reliable shareholder who can provide connections for the company. ”

"Finally, the vision, first of all, Canghai Real Estate has to deal with the commercial land, and then it is necessary to clarify the future development direction of Canghai Real Estate. ”

Ye Qiu nodded and said: "The problem of funds, it is not difficult to solve, I can finance Canghai Real Estate, as for the problem of connections, I think that for the time being, Mr. Yang should not be the most urgent problem in this issue, and the final vision problem should be the most important issue for Mr. Yang, right?"

Yang Yan said with a smile: "Yes, in fact, if it weren't for Mr. Ye's creativity, I'm afraid I wouldn't be interested in Canghai Real Estate at all, so, on the whole, if Canghai Real Estate wants to develop, the biggest problem is still in the direction of development." ”

"I don't know what Mr. Yang thinks about the current commercial real estate model?" Ye Qiu asked.

In fact, Tianan Group has been trying to do new commercial real estate, but it is still in the process of exploring, Mr. Ye is famous for his creativity and unique vision, I don't know how Mr. Ye views commercial real estate?" Yang Yan said with a deep sigh.

Ye Qiu said with a smile: "Yes, the current commercial real estate model is too common, get a piece of land, build a shopping mall, and plan to sell different kinds of goods on each floor, although this can also make money, but it is too boring, and this model has great limitations and high requirements for location." ”

Yang Yan nodded, indeed, these problems are the disadvantages of the current commercial real estate model, but if you want to innovate, want to find a different way, how easy is it to talk about? Everyone is feeling the stones to cross the river, and the real estate is not to go to other projects, and it is likely to affect the overall situation if you are not careful, resulting in a loss.

"So Mr. Ye has any new ideas?" Yang Yan looked at Ye Qiu expectantly.

Although none of the creative projects Ye Qiu has done before involve real estate projects, many times, Ye Qiu's great reputation must be different from ordinary people.

Ye Qiu organized the language and said: "The commercial real estate I imagine has two main points, one is the integration of consumption, and the other is landmark. ”

"Consumption integration? landmark?" Yang Yan was stunned for a moment, the landmark is easy to understand, but this consumption integration, this statement, is still a little fresh.

"What do you say about this consumption integration?" Yang Yan asked seriously.

Ye Qiu said with a smile: "The integration of consumption is to diversify the functions, not only shopping, but also catering and entertainment, and even high-end supporting office buildings, just like a commercial pedestrian street, department stores are very famous, and the snack street is also very famous, and there are also cinemas, karaoke, hotels and office buildings next to it, so the commercial pedestrian street is also a complex of consumption integration." ”

Yang Yan nodded, as soon as Ye Qiu explained this, he understood the meaning of this consumption integration.

Ye Qiu paused and continued: "But the problem is that each section is independent, so if a developer does unified planning, unified development, unified investment, unified management, and unified operation, then the energy that can be released when they are combined will be stronger, which is the integration of consumption I want." ”

"As for landmarks, it's easy to understand, as if every city has its own most famous place, when you talk about Zhonghai City, you will think of Pearl Tower, Universal Building, etc., and when you talk about Beijing, you will think of historical buildings such as Tiananmen Square, the Great Wall, and Wangfu Street, etc.

If we achieve the integration of consumption in commercial real estate, the rest is to promote this concept, so that people in this city have a subconscious in their minds, whenever they think of consumption, they will think of this, they will think of this place as the first choice for shopping, entertainment, catering and so on, and will regard consumption here as a fashion, at that time, this project will become a landmark of this city. ”

After Ye Qiu finished speaking, Yang Yan's eyes widened, in fact, the truth that Ye Qiu said was very simple, but it was just such a simple and even a little superficial, but others did not expect that this was his uniqueness.

It's just that Yang Yan sighed again and said, "But if such a project is done according to what you say, it will be a fairly huge project, are you sure?"

At this moment, it was Ye Qiu's turn to look at Yang Yan in surprise and said: "I have the certainty that I can make money after doing a good job, as for how to do a good job, this should be a matter for a professional like Mr. Yang, right? After all, I don't know anything about the specific operation of real estate, and I don't even know how you cooperate with the bank." ”

Yang Yan blushed a little when he heard this, he would ask such a childish question, if everything had to be done by Ye Qiu, then what else would a manager like him do?

"Ahem, in fact, cooperation with the bank is very simple, many times, the funds are mainly used to get the land, as long as you get the land, you can use the land to borrow from the bank, and even if the network is strong enough, and the relationship with the government is strong enough, even the money to take the land can be owed first, and then go to the bank for a loan...... Basically, it is to take the bank's money, and then earn the people's money after the start of work, as long as the relationship is hard enough, it is not an exaggeration to say that it is a completely empty glove white wolf. ”

"In fact, like Canghai Real Estate, you have already got the plot, once the development project is determined, you can borrow from the bank, but if you follow the model of the new commercial real estate you said, I am afraid that it is far from enough to rely on bank loans alone. After all, there is no precedent for such a new business model to succeed. Banks can only lend money based on the price of the land...... Yang Yan said. (To be continued.) )