Chapter 580: Advertisement

Jiang Se was able to communicate with the staff normally, eliminating the need for intermediate translation, and this unexpected discovery can be said to have surprised Michel.

As the young man with the work schedule turned around and made an 'OK' gesture, Michelle first said hello to Mo Anqi before giving feedback to the company.

After communicating directly with the staff, the work efficiency has improved a lot, and after the makeup is completed, Jiang Se changed into the clothes to be worn for the shooting of the advertisement.

Unlike the previous shooting of each advertisement, which was a variety of elegant or delicate dresses, the advertising team of ELYSEES boldly overturned the combination of famous cars and exquisite beauties in the past, and changed Jiang Se into a handsome suit.

A white dark V crop top, with a dark blue suit, and stiletto heels of the same color as the short jacket on the feet, this simple suit, under the background of Jiang Se's height and temperament, the group achieved a wonderful effect.

Different from her previous elegant and delicate image, when she came out of the locker room, even a few assistants couldn't help but hide their lips and whisper exclamations when they saw it.

Because of her handsome style, the decoration of clothes and jewelry was restricted, and the makeup artist worked her makeup.

Her facial features are exquisite, her eyes are smudged with layers of eyeshadow, deep and charming, her eyes are looking forward to life between the waves, handsome but with charming temptation.

The flaming red lips became the finishing touch of the whole makeup, and when she put her hands in her pockets, as if she was smiling, Mo Anqi turned her head and said to Chen Shan, an assistant on the side:

"I always thought that Sister Xia was a particularly good-looking person in a suit among women. ”

Xia Chaoqun is taller than ordinary women, has long legs, is a natural hanger, and simple suits can also be worn by her to have a special taste.

But at this time, Jiang Se's suit style is not inferior to Xia Chaoqun, compared with Xia Chaoqun's slightly simple and neutral style, Jiang Se's suit with makeup is not only heroic, but also more feminine.

The pair of straight and slender, not inferior to the long legs of the supermodel, are wrapped in the suit pants, the suit jacket has been buttoned up, the fitting suit covers the slender waist, the momentum is combined with the graceful curve, Mo Anqi's eyes are straight at the moment.

"What do you think?"

She asked, but Chen Shan didn't bother to reply at all.

Becoming Jiang Se's assistant, for several people who have turned from true love fans to those who want to take good care of their idols, maybe at this moment, whenever Jiang Se has a new work or new look, they can see it for the first time, which is already the biggest benefit.

The stylists of the ELYSEES team were obviously quite impressed by the effect of their design, and after seeing the shape and temperament of Jiang Se, they boldly appeared the initial concept of replacing the dress with a suit.

Originally, I thought that if Jiang Se was lacking in conditions, he could rely on post-retouching to achieve the effect that ELYSEES wanted.

But after really seeing Jiang Se herself, the styling team found that she didn't need to retouch, her own figure and temperament were enough to support this suit, and it also made people feel more amazing than expected.

Everything was ready, and in terms of the shooting process, the team was ready to shoot the exterior first, and then go into the studio to shoot the interior.

The section of the road that ELYSEES contracted with the government did not take much time, and the time spent in the whole process of this short film was four-fifths of the expected video effect of the Leopard car in the whole process, which is quite important.

The road section that needs to be driven outside has been cleared, and the cameras are in place, and from the battle of this advertising shooting, it can already be seen that ELYSEES attaches great importance to this advertisement, and specially invited a famous director to take the camera, and the lineup is not lost to a European and American blockbuster.

UNDER THE CLEAR BLUE SKY OF ROME, IN FRONT OF A VERY SPECIAL STYLE BUILDING, ELYSEES VEHICLES ARE ALREADY PARKED ON THE SIDE OF THE ROAD.

Outside, the crowd was already standing to watch the excitement, the Leopard's vehicle attracted most of the onlookers to have a heated discussion, and the Leopard was dazzling in the sun.

The director is a bearded middle-aged man from Italy, who is explaining to Jiang Se what he is going to shoot today.

The content of today's ad is to ask her to express some sadness, anger and unwillingness, "Come out of there, you get in the car." ”

The director probably told Jiang Se about the filming process first, and Jiang Se nodded.

The planning plan for this time has been communicated with ELYSEES, the advertising planning team and the director during her visit to Italy, and Jiang Se also knows the content of the story.

Before the official start of filming, the two sides had already rehearsed, and in one sentence, Jiang Se needed to get out of the office building and get in the car directly.

During this period, her emotions need to be suppressed, so that the audience can feel her emotions instead of being indifferent.

This is not difficult for Jiang Se, as an actor, it is already natural for her to control her emotions, after communicating with the director correctly, and making sure that there are no other problems, the director made a gesture of preparation, and the staff returned to their positions, just waiting for Jiang Se to come out, the photographer can start working.

As the director shouted 'start,' Jiang Se came out of the glass door of a building, and the cameraman who had been waiting outside immediately pointed the camera at her.

She stood for a moment, her eyes were a little red, and she obviously made a swallowing movement under the camera, as if she was holding back tears, her jaw line tightened, and her eyes looked into the distance.

Such a subtle action easily shows the previous director's need to make her sad and disappointed, but not to lose her temper.

Chen Shan stood not far from the director and smiled with satisfaction when he saw the director seeing this scene from the monitor on the side.

She stood for a moment, striding down the stone steps, her eyelids drooping, hiding the water from her eyes, but her steps were unhurried.

Just such a scene, even if there is no script, and there is no need for a narrator's introduction, most people can see that she should have been wronged before rushing out of the building.

Even if the imagination is richer, you can guess her identity and the content of her work from her dress and temperament, maybe she is a well-educated woman, with extremely strong restraint, and the sadness and helplessness revealed at this time did not make her lose her temper, and it can be seen that her willpower is not weak.

The crisp sound of her stiletto heels on the steps is romantic and captivating, and this captivating scene is clearly the feeling that ELYSEES needs.

After all, the time of an advertisement is too short, even with the strong economic strength of ELYSEES, after the real clip of the advertisement is put on the market, it will only be two or three minutes at most, and most of the highlights are placed on the new model leopard launched by ELYSEES, leaving not much time for Jiang Se to play personally.

If she wants to combine the content of her entire story with Leopard's car, it will produce the effect that 1+1 is far greater than 2, and this is the time for acting to come into play.

Although Jiang Se's steps were calm, the speed of going down the stairs was not slow, and in five or six seconds, she had already gone down more than ten steps, and at this time, the director raised his hand and shouted:

“OK。 It means that this section has been filmed.

Michelle stood behind the director and witnessed the scene where Jiang Se came out of the gate from beginning to end, and was already very satisfied with Jiang Se's performance in this part of the filming.

But when Michelle followed the director's playback and watched Jiang Se's previous performance from the camera again, she had to admire that the company's vision for selecting people this time was indeed outstanding.

Jiang Se's whole person is very strong, the adjustment of facial expressions and body language allows her to easily control the whole scene in the camera, she put on this suit and walked out of the building, without disobedience.

The feeling that the director wanted was integrated into the micro-expression of her face, and when she looked at it, her jaw clenched, and the lines contracted quite brightly and neatly, and the pride of not admitting defeat came out of her.

"Very nice. ”

She praised it, and the director was obviously satisfied, and replayed it a few times, confirming that after the first part of the shooting had been completed, he was in a somewhat happy mood and asked people to prepare for the next part of the shooting.

Jiang Se also stopped for a fifteen minutes to rest, and the stylist and makeup artist stepped forward to rearrange her clothes, hair and makeup, carefully smoothing the wrinkles on her suit and pants, and when the second part of the shooting started, Jiang Se stood in the position where she had stopped filming earlier.

Photographer No. 2 once again pointed into the gate, and an elderly gentleman also came out of the building and saw Jiang Se in front of him at a glance.

He raised his hand, as if to summon Jiang Se to stop.

The person walking in front did not stop because of his call, Jiang Se walked straight towards the place where the leopard was parked, and when he was about to approach the vehicle, he unbuttoned the blazer neatly, revealing the high-waisted cropped top inside, she was cold and glamorous in the camera, and the door of the leopard opened, like a falcon with wings, waiting for her to conquer.

In front of different cameras, she and the old gentleman chasing behind her form two completely different feelings, one represents youth, vigor and rebelliousness, and the other represents the depth, elegance and longevity accumulated over the years.

Michelle remembered the scene when she unbuttoned her jacket earlier, and felt very emotional, and recalled that her every move when she unbuttoned her jacket was already in line with the 'breakthrough' that ELYSEES wanted to launch the leopard sports car.

Michelle felt that his eyes were a little insufficient, and when he was about to let the director replay it after the filming was completed, he didn't expect the director to frown, hesitate for a while, and make a pause gesture, and this section was 'NG'.

"Is there anything that's not 'OK'?"

Seeing this scene, the work team was a little nervous, several people had the same idea as Michelle, and they all felt that the scene shot earlier was quite perfect, and the director showed that the No. 2 camera played back, and after shouting to stop at a certain moment, he pointed to the shirt with the corner of the man's collar in the lens:

"It should be straight, not a little wrinkle. ”

THE MAN REPRESENTS ELYSEES' PHILOSOPHY OF 'PERFECTION', AND THERE IS NO ROOM FOR ERROR, AND THIS SECTION IS READY TO BE RESHOT, AND BEFORE MICHELLE CAN SPEAK, THE PHONE SHE HOLDS IN HER HAND VIBRATES.

Michelle answered the phone, originally wanted to go to the corner, but before she could take a step, she couldn't help but exclaim:

"What? Mr. Garo has already come?"

As soon as she finished saying this, the staff who heard her speak at the scene were shocked.

The company received the news of Garo's arrival yesterday, but the executive had just arrived in Italy, and he did not have to go to the scene to see the advertising shoot on his trip back to the company.

Michelle hung up the phone, looking a little solemn.

Garo had just arrived in Rome and rushed to the scene, obviously taking the shooting of this advertisement very seriously.

After all, with the rise of the Chinese market in recent years, it has reached a level that is enough to make the headquarters of ELYSEES pay attention to it.

"Garrow is almost there, just received a call from Garrow's assistant, after he got off the plane, he did not go back to the hotel, but took the company's car directly to the scene. ”

The people from the company also rushed over after learning the news, and Michelle calmed himself down and ordered the news of Garo's arrival in turn, so that the various staff members could be more cautious when shooting.

Garo came over quickly, and when he came, Jiang Se happened to be in the second section of another reshoot, and the reception staff in the company had not yet arrived, and he caused a commotion as soon as he came, and the camera swayed a little, which is naturally intolerable for directors who pursue perfection in details, and this section is 'NG' again.

As soon as the person in charge of the company came, he saw this scene, Michelle 'groaned' in his heart, Garo with three assistants, someone had already prepared the chair for him, and the director briefly communicated with him in English about the previous shooting.

He was about fifty years old, his dark blonde hair was already a little gray, and he wore gold-rimmed glasses on his face, which looked polite, but as soon as he came, he controlled the scene.

After learning about the filming process and briefly listening to Michelle's report on the filming in the past few days, he pushed the frame, and when the director repeated to him the scene that had been successfully shot in the first paragraph, the executive's tense face eased a lot.

The charming Chinese beauties in the lens perfectly combine simplicity and grace, and in just a short picture, they have easily caught people's attention.

Off-camera, she's tall and charming, and she's wearing a suit that she interprets to her own unique charm, at least from the first video so far, the filming of the leopard ad is going pretty well.

When Jiang Se came over in high heels, Mo Anqi also explained in her ear the reason for the temporary suspension of filming.

Garrow's information, as early as a few days ago, Jiang Se had already understood clearly, she came over to say hello, the advertisement has not been put yet, and at present, I can't see the reaction of Jiang Se's endorsement of the leopard series, so Garrow's attitude is just mild and slightly rusty, and not affectionate.

This is already a very good start, Jiang Se knows very well in his heart that for Garo, closeness and respect are based on the substantial benefits brought by her endorsement of ELYSEES, if ELYSEES shoots for her this time Once the advertisement is launched, the market response is not good, it may be difficult for her to rely on her own strength in the future to get the real smile of the CEO of ELYSEES.