Chapter 50: Making Money and Spending Money "The Second Update"
"Tell me about it, what's going on?"
Zheng Fang was successfully diverted, although he didn't understand what Liu Yan was doing, but as long as it was done by Xia Sen, it was generally a money-making thing, and he was most interested in making money.
"I negotiated 13 pirated software vendors, and they all had a stable pre-installation channel, but it was difficult for the brand suppliers who sold complete computers to get it, and they looked down on us. Liu Yan explained as he took out a long list from his bag.
The list depicts the relevant suppliers he has been looking for and asking around in the past few months, and there are more than 300 software suppliers and dozens of brand suppliers that sell complete computer machines.
However, in the end, only a dozen software vendors were able to negotiate and tick the box.
As the coverage rate of the Internet café management system is slowly growing, the installation rate of PP chat is also getting higher and higher. If you put more effort into the Internet café management system, the input-output ratio is no longer as high as it used to be.
That's why Xia Sen changed his strategy.
I transferred the installation of PP chat from the Internet café to the home computer. In the past two years, when home computers have become popular, the use of this software will further increase if PP Chat is installed on the computers purchased by every household.
In later jargon, called.
Installed.
The Windows system is a very mainstream computer operating system in China, and its own system does not support pre-installation.
However, that doesn't mean they don't have a chance.
At that time, and even within the next 10 years, the piracy rate of Windows was above 90%. What does this mean? If they can negotiate the developers of these pirated software, then within the next ten years, PP chat will be on the desktops of 90% of home computers!
If this is done, PP chat will really be completely popular across the country.
In the past few months, Liu Yan has been looking for pirated software suppliers for Windows, and of course, some of them are hardware suppliers who directly sell complete computer machines. That's for it.
Although he has achieved some results in the past three months, it is clear that the results are not very significant. The reason is also very simple, although PP chat has made some money, it has also become a small hit. But for those well-known computer brands, it is far from qualified. On the contrary, it is a pirated software supplier, and everyone is a peer, so it is better to communicate.
"The way to work with the software vendors is simple, we send them the installation package for PP Chat, and they embed it directly into the installation system. Speaking of this, Liu Yan hesitated for a moment before continuing, "...... They all want money. ”
"I'm rubbing, asking for money?" Zheng Fangwei shouted.
He suddenly remembered another possibility, as long as it was done by Xia Sen, it was generally a matter of making money...
Of course, there are also unusual.
It's not ordinary, it's a matter of spending money.
Thousands of Internet café management systems are installed in a day, and hundreds of thousands of houses and cars are purchased in a day...
Well, an Internet café management system costs ten yuan, and later when the PP chat couple number is for sale, an Internet café always earns back a few hundred yuan; you can buy a house to live in, you can buy a car to drive, it's just a luxury, it's always an object.
Installing a software in someone else's system, this kind of painless thing, also costs money?
However, Zheng Fang has a hunch that things will go in a direction that he doesn't like very much...
"Good. Xia Sen nodded crisply.
Really.
"Uh..." Liu Yan didn't expect Xia Sen to agree so happily, he had originally considered this matter, and he also had some plans of his own, after hesitating for a while, he still said his thoughts.
"Should we consider taking a stake in these software vendors and sharing the costs with them? So that we may invest some money upfront, but when they sell the software, we can also get some profits. ”
Xia Sen's eyes lit up, and there was a hint of a smile on his face. Liu Yan's business acumen can be said to be very advanced! Potential partners can become shareholders, so that both sides will have common interests, and the future cooperation will be much smoother.
"This form may not be appropriate for pirated Windows. Xia Sen slowly explained, "Pirated software is not a long-term solution after all, the future will be slowly replaced by genuine software, their life is too short, and we need them to provide promotion in the early stage, and when the popularity rises, users will install this software spontaneously, just like Internet café management software, we don't need their support in the later stage." ”
"Good. Liu Yan nodded, slowly digesting what Xia Sen said.
"What do they ask for money?" Xia Sen knew that it was necessary to buy users with money, and he was willing to spend some promotion costs in order to get users, but it was still necessary to confirm the form of money.
Liu Yan flipped through the documents in his hand, found a few records, and read them out softly, "Here is a plate sold, let's give 3 cents;
At present, the online promotion and pre-installed market are not standardized, and the quotations of each household are not the same.
"Five cents for a user, we have more than one million users now, with this method we install another million users, wouldn't it cost 500,000? And there are more and more home computers, there must be more than this million, if we want 10 million users, doesn't that mean we have to pay 5 million?" Zheng Fang's mind quickly calculated, and he immediately became anxious. "Our previous wave of users didn't spend tens of thousands of dollars in total. ”
"You're stingy..."Xia Sen smiled, "Buy it, it's just five cents for one user!"
"Why don't you choose Sanmao's one?" asked Liu Yan.
"Five cents, but it's not calculated according to the installation, if you want this user to log in to the PP chat, we will give the money, otherwise we won't give it. Xia Sen finished speaking in one breath, and then explained Liu Yan's problem, "The software is downloaded to your computer, then you install it, and then you log in, these are three steps, and some users may be lost between each step." For example, if the software is downloaded to the computer, 80% of the people may install it, 80% of the people who install it will start it, and 80% of the people who start it will log in successfully. Of the 100 people who downloaded the software, only 64 people actually used it and became our users. ”
"Ahh
"To put it bluntly, it's to make sure that every five cents we spend and buy back users, they have to actually chat with PP!" Xia Sen concluded.
Zheng Fang was still a little unwilling to ask, "Why do you spend so much money to buy it?"