Chapter 397: Over-inflated self-confidence?
?? K? G?? I?-FA?6Q?? ?]?? 4?1Oy??? e?n"f{?? C?4? T?-?d???? There are not many things that need post-production, so when "Die Hard" was broadcast, "Bright Sword" had actually been produced. Pen × fun × Pavilion www. biquge。 info
It's a pity that although there are many interested TV stations in this film, the price given can't satisfy Ye Qiu.
may be Ye Qiu's past success, most of which are attributed to Ye Qiu's success in marketing methods, and the sample film of "Bright Sword", although many people on TV stations have watched it, many people think it is not bad, but because of the things of "Decisive Battle" and "Die Hard", they can't help but be less optimistic about the war drama.
Coupled with the main theme TV series, in their opinion, the marketing means are limited, and the characters in "Bright Sword" do not have too famous actors.
Unlike the previous two times, this time, "Bright Sword" was unexpectedly unpopular for a while, of course, it can't be said that no one cared about it, at least Ye Qiu's fame still has a certain influence, but it's a pity that the quotations of several interested TV stations are also much lower than Ye Qiu's expectations.
Wang Dong wanted to repay Ye Qiu's favor, and the price offered was also the highest, but it still did not meet Ye Qiu's expectations.
Moreover, Ye Qiu feels that the style of Deep Blue TV is not so compatible with "Bright Sword", and Deep Blue TV has always been a variety show and entertainment-oriented after Wang Dong became the owner.
Of course, the most important thing is Ye Qiu's confidence in "Bright Sword", so he really doesn't want to sell it cheaply, even if it's just the first round.
As for selling it cheaply to Deep Blue TV Station and taking a favor, Ye Qiu naturally wouldn't choose it.
Is it really difficult to do marketing in a TV series with a main theme like "Bright Sword"? The answer is naturally no.
Although there are no big-name stars in "Bright Sword", it does not mean that it cannot be used for marketing promotion.
Because "Bright Sword" has not been sold for a long time, many people in the outside world have also begun to gloat, Ye Qiu is finally going to fail this time.
""Bright Sword" is not cared for, and the holy hand of gold is finally unable to turn stones into gold. ”
"Without marketing and hype, the King of Ideas is just an ordinary person. ”
"35 million and 40 million, plus film and television giants, CCTV, can't help the Anti-Japanese War drama, why should Ye Qiu turn the tide?"
"15 million may be lost, and the magical Ye Qiu has finally faded its magical aura. ”
"Those who are good at fighting have no outstanding achievements, and the victorious generals become a mirror. ”
……
Although Ye Qiu scoffed at the media's doubts, "Bright Sword" is indeed facing a dilemma, of course, if Ye Qiu is willing to sell cheaply, he will not worry about having no buyers, and he is fully confident that he can make a profit through the second round, but Ye Qiu is unwilling to do so.
In addition to the fact that Wang Dong of Deep Blue TV Station has been working with Ye Qiu very happily, the price given is the price of favors, and the highest price is Beijing TV and Zhili TV.
If you choose between the two TV stations of Zhili TV and Jingcheng TV, there is no doubt that Jingcheng TV is a better choice.
Chen Kang is the deputy director of the program department of Beijing TV Station, and Chen Kang is also interested in "Bright Sword".
In terms of Beijing TV, Chen Kang's offer to Dianjin Film and Television is to buy out the first round of broadcast rights for an episode of 600,000 yuan, and the second round will be broadcast, and it can only be done after more than half of the first round of broadcasts.
600,000 is already a high price for the genre of anti-Japanese war dramas.
Of course, although it is said that it is 600,000 episodes and 25 episodes are 15 million, in fact, this also includes the so-called public relations costs.
In the end, if the transaction is made, it would be good for Ye Qiu to get 10 million pre-tax income.
So it was naturally impossible for Ye Qiu to agree.
Chen Kang has watched the first 3 episodes of "Bright Sword", which is indeed a very good film, so Chen Kang will offer such a price.
In his opinion, after experiencing "The Decisive Battle" and "Die Hard", it is very sincere to be able to offer such a price to an anti-Japanese war drama.
It's a pity that Ye Qiu refused on the spot, not only rejected Chen Kang, but also rejected Deep Blue TV, in the TV circle, many things can't be hidden, and the price given by Wang Dong is one million per episode. Although there must be a favor price given by Wang Dong on Ye Qiu's face.
So Chen Kang didn't pay much attention to it, in fact, the reason why Chen Kang was interested was also because of the good intention of selling Ye Qiu. After all, the variety show cooperated by Ye Qiu and Deep Blue TV is definitely something that makes people blush.
In fact, not only Chen Kang, but also Tomato TV and even Mango TV have vaguely said that they can buy out "Bright Sword" at a high price, but the premise is that Ye Qiu needs to help them plan a variety show.
Ye Qiu was already very optimistic about "Bright Sword", so it was naturally impossible to exchange it.
So in the end, it didn't work.
Of course, Ye Qiu also gave his own offer, which was somewhat like a gambling agreement.
Based on the average rating of 3 points, the floor price is 600,000 episodes, less than 3%, and every 0.1 ratings, 20,000 episodes are added or subtracted, and there is no upper or lower cap.
What I want to say here is that since the major local satellite TV began to increase investment, the competition for ratings has become more and more fierce, so in the first two years, the highest rating of a program on local satellite TV could still break 10, but now it is already good to have a whole discount.
As local satellite TV in China began to increase investment, compared with last year, in terms of ratings, except for CCTV this year, there are very few TV stations whose program ratings can exceed 8, so the ratings of 3 points are definitely not low.
But Chen Kang felt that since Ye Qiu wanted to bet, and it was still an anti-Japanese war drama, why not bet bigger.
So Chen Kang revised a few figures on the original offer.
First of all, 3 points have been changed to 5 points, and it is a guaranteed rating, less than 5 points, Ye Qiu can't get a penny, but if the average rating is higher than 5 points, then 1 million per episode, every 0.1 more ratings, Beijing TV will give Ye Qiu a reward of 30,000 per episode to the extent of 1 million episodes, and there is no cap.
Because in the past year, the average rating of the program on Beijing TV was only 5 points.
If he can break through 5 points, what is it to spend so much money, and if he can't reach it, then Ye Qiu won't get a penny.
He wasn't worried about Ye Qiu's refusal, after all, he was asking for a price to pay back on the spot.
But what Chen Kang didn't expect was that Ye Qiu actually agreed to this plan.
Although Chen Kang felt that his plan was a bit excessive, Ye Qiu agreed, and it stands to reason that he should be happy, but I don't know why, Chen Kang felt that something was wrong.
In the end, "Bright Sword" fell to Beijing TV.
The TV circle is very big, but it is also very small, and the gambling contract signed by Ye Qiu and Beijing TV was quickly known by other TV stations.
Wang Dong specially called to persuade Ye Qiu, he felt that Ye Qiu was too big this time.
It's not the past now, with a rating of 7 points, I can't produce a few films a year, that's not CCTV.
Unless "Bright Sword" can really reach the phenomenal level of popularity, otherwise, Beijing TV will basically win.
"Bright Sword" fell to the capital, but the Beijing TV station did not have any discounts in publicity.
It's just because the audience is already a little tired of anti-Japanese war dramas, especially after the continuous bombardment of CCTV's two anti-Japanese war blockbusters for more than a month, the reputation is not very good, so even if this drama is created by Ye Qiu, who has never been defeated, it still can't make too many people interested.