Lin Feng successfully carried out a new strategic deployment and saved Jiangqi from the immediate crisis. Pen & Fun & Pavilion www.biquge.info

After the good news of Jiangqi came out, the national market responded well.

The prices of several of Jiangqi's cars have been increased to varying degrees!

There are individual dealers who can get first-hand supply from Jiangqi factory, and even start the journey of picking up goods at a higher price!

After Lin Feng heard the feedback, he held a meeting as soon as possible.

"The news I heard, someone deliberately raised the price?" Lin Feng glanced at the audience and asked in a deep voice, "Can anyone give me a satisfactory explanation?"

His eyes fell on the new sales manager Li Xiaoyi.

"Mr. Li, although you are a newcomer, the sales department is under your control, and now there is a problem with this opening, how do you explain it?" Lin Feng asked slowly.

Li Xiaoyi said: "Boss, I also heard the news, saying that individual dealers took advantage of the market's thirst for Jiang Automobile and began to increase the price of the car. ”

Lin Feng waved his hand heavily: "I don't want to listen to you repeat my words! I want an explanation!"

Li Xiaoyi said: "Boss, this is just a few people's behavior, and it shouldn't have much impact on us Jiangqi." Moreover, many manufacturers have done the behavior of increasing the price of the car. I think this is beneficial to the price increase of our Jiang Automobile. ”

"Price increase?" Lin Feng suddenly stretched out his palm, slapped it heavily on the table, and said in a deep voice, "What do you know! This kind of behavior will only ruin the signboard of Jiangqi! Although our signboard is not a golden signboard, it is also a signboard! I have repeatedly emphasized that our cars are sold at a uniform national retail price! The selling price is the vitality of the commodity! If the price is chaotic and there are few cars today, you can sell them at a higher price, and tomorrow when there is more supply of cars, I can sell them at a lower price in order to raise sales!"

The more he spoke, the more angry he became: "In the long run, it won't be long before Jiang Qi will perish!"

Li Xiaoyi was taken aback, since she knew Lin Feng, she had always felt that this was a gentle and elegant man, and it was the first time she saw him angry today.

Lin Feng propped his hands on the table: "This unhealthy trend must be stopped immediately! If anyone is found to have violated the rules, his business qualification will be revoked!"

Li Xiaoyi said: "Boss, do you need to make such a big fuss? Even if you are not happy, it's a big deal to notify them and ask them to cancel the activity of raising the price and picking up the car, right?"

Lin Fengjun frowned: "My words are not finished yet." Not only will they be disqualified as dealers, but they will also be asked to refund the price of the car that has been marked!"

Li Xiaoyi was surprised: "Boss, this is difficult." They certainly won't say yes. ”

Lin Feng sneered: "They are already selling in violation of regulations, why not ask them to refund the customer's price increase now?"

Li Xiaoyi smiled bitterly: "Okay, boss, I'll try to communicate with them." ”

"Boss," Song Wenqiang, the new director of the marketing department, said, "I agree with you! The behavior of raising the price of the car must not be allowed, as soon as this opening is opened, Jiangqi's sales market will be in chaos." As soon as the price is chaotic, the market will have a dislike for us Jiangqi, and even a rebellious mentality, which is extremely unfavorable to our market development. ”

Lin Feng hummed calmly: "It may take decades of unremitting efforts for us to build a brand, but it only takes a few months to destroy it!"

Li Xiaoyi said: "Boss, I know, I will investigate this matter strictly." ”

Lin Feng nodded: "Customers are willing to buy our cars at a higher price, which is a recognition of our Jiangqi! But we can't be white-eyed wolves, because the production capacity has come down, so we will buy at a higher price! In fact, on the basis of the previous selling price, our Jiangqi's cars have rebounded a lot! People, we must know how to be satisfied, and we must know how to be grateful!"

Everyone nodded yes.

"Boss, I have some suggestions for market development. Song Wenqiang said.

"Mr. Song, if you have anything to say, please say it directly. Lin Feng said, "Our meetings have always been open and transparent, no matter who they are, they can speak. ”

Song Wenqiang groaned: "Boss, there is something I have always been puzzled about. Strictly speaking, several cars produced by our Jiangqi are three different models, all of which use different logos. ”

Lin Feng nodded: "Pisces, dragon head, white sheep?"

Song Wenqiang said: "Other car companies will use a unified car logo, although there are many models of their models, but all models only use the same car logo. This is conducive to the shaping of the company's brand image. Of course, I don't know, is there any special significance for Jiang Qi to do this?"

Lin Feng smiled: "It doesn't make any sense. I just think it's better looking and a little more special. ”

Zhou Kewen said: "Jiangqi's previous car logo was also unified, and later Boss Lin came, so each model was set with a different car logo." ”

Song Wenqiang said: "If you do this just for fun, then I suggest that it is better to unify the car logo." In this way, customers have a greater sense of brand identity and belonging. ”

Zhou Kewen said: "I used to feel this way, thinking that a brand should use a car logo. But now that I'm used to it, I don't think it matters, Pisces should use the Pisces logo, and the dragon head is also very good, and the Aries used by Aries is also very beautiful. If you use only one, it won't look so good. ”

Song Wenqiang said: "It's good-looking, but it's too messy, isn't it?

Zhou Kewen said: "Although the logo of each car is different, they all have a common factory name, that is, Jiangqi. The word Jiangqi has a logo in the eye-catching position of each body, and I think that Jiangqi is the common logo of all our models. ”

Feng Chengcheng said with a smile: "To be honest, when I first started, I also felt weird, but now after watching it for a long time, I will get used to it." On the contrary, when I look at other companies' cars, I feel that they are too dull and featureless. ”

Lin Feng groaned: "Mr. Song, do you think that using different car logos in this way will have a negative impact on the company's image and sales?"

Song Wenqiang nodded: "Boss, this is my family's words." If everyone thinks it's okay, I'll keep my suggestion right. ”

Lin Feng touched his chin, thought about it, and asked Li Xiaoyi, "Mr. Li, what do you mean?"

Li Xiaoyi said: "Boss, maybe I'm also a newcomer, and I think the car logo is too messy, a little weird." At least it will affect the market's recognition of our Jiang Automobile type! The sense of belonging to the brand is also equally important. Perhaps, we can find an effective way to combine the two from the unique design and the unity of the brand?"

Lin Feng's eyes lit up, clapped his hands and said, "This is a good idea, everyone should think of a way!" (To be continued.) )