Chapter 812: Don't get angry with the player
Wu Zhaopu looked surprised, and did not understand what Lin Feng was referring to as players sharing advertising profits, and whether it was in the form of various benefits to give back to players. It's like a variety of sweepstakes or a prize like the annual meeting of players to give back to players. If Lin Feng refers to these, it would be a feasible solution. The problem, though, is that human nature is forgetful and greedy. While this perk may be able to offset the player's resistance to the overwhelming advertising in Virtual Life for a short time, over time, players will start complaining again and even start resisting. And this is when the player will forget about it. The reason why there are so many advertisers in the game is because players enjoy the completely free game "Second Shijie", which uses advertising revenue to replace the traditional online game charging model.
Human nature is like that! It's like a good person who has done good deeds all his life and no one will remember them. But if he did one wrong thing, he would always be remembered and constantly accused. On the contrary, a bad person has done a wrong thing in his life, but he has only done one good deed, and maybe this good deed will be remembered by everyone. And constantly praise him. Human nature is like that, it's so volatile, unpredictable, and even a bit of a jerk.
If Lin Feng is ready to use various benefits to make players accept the resistance of in-game ad insertion, Wu Zhaopu thinks that this is a bit too much, it is impossible to achieve, and it will not make players buy it!
Lin Feng smiled.
"Mr. Wu, I have thought about this method before, but it is only a palliative solution that cannot solve the contradiction of a large number of advertising manufacturers in "Virtual Human Security". I'm talking about letting players share in advertising profits. Naturally, it is not possible to take such an approach as welfare feedback. What I want is to fundamentally resolve this irreconcilable contradiction. Lin Feng swore and said.
Fundamentally solve this contradiction? Wu Zhaopu was stunned and didn't understand what Lin Feng was referring to. But it would be great if there was a solution. This way, there is no need to worry about players protesting that there are too many in-game ads all day long. After all, the people who are willing to put advertising resources in the game are rushing for the popularity of "Virtual Life", and if the popularity is gone, these advertising companies will naturally scatter with the wind. They don't stupidly put money in and don't care about the return.
The so-called no profit is not early, and if there is no profit, the businessman will become the most indifferent passerby.
"And Mr. Wu. Have you ever wondered if there are too many advertisements in "Virtual Life" will cause visual fatigue, and then these advertisements can still get the effect that the manufacturer wants?" Lin Feng asked meaningfully.
Wu Zhaopu took a breath, he really hadn't thought about it. Some time ago, he was still worried about "Virtual Life", and no advertisers were willing to join, and in the past two days, he has been busy with too many advertisers and how to auction. I didn't even think about what would happen if there were too many ads in Virtual Life? Very eye-catching for all players, but if there are too many in-game ads. That would be a disaster. At that time, in the face of overwhelming advertising, players will have absolute visual fatigue and aesthetic fatigue, and then the novelty and interactivity of the virtual resources in "Virtual Life" will not be so obvious, and the advertising effect invested by the manufacturer will be greatly reduced.
What should I do? Wu Zhaopu looked anxious, sweat on his forehead was pouring down. Now it's time to auction ads. But if the advertisement is auctioned at that time, it will not meet the requirements of the manufacturer. Unable to give manufacturers enough profit returns, it is not only the game "Virtual Life" that will be smashed at that time, but the new idea of advertising instead of the traditional charging model will be devastated, and even if there is a more haode opportunity in the future, more haodejihua will not be able to launch.
Because advertisers have lost faith in it.
"Mr. Wu, Mr. Wu!" Looking at Wu Zhaopu who was anxiously pacing around the room, Lin Feng was secretly amused. But I was also very touched in my heart. Wu Zhaopu has been working hard since joining the "Second Shijie", and his feelings and loyalty to the "Second Shijie" are incomparable to others.
"Mr. Wu, don't worry. Don't worry!" Lin Feng finally called out to the anxious Wu Zhaopu for a while.
"Boss, how is this good? Tomorrow there will be an auction, and the major manufacturers will definitely ask this question, but we haven't solved it yet!" Wu Zhaopu sighed again and again. His mind was already in turmoil, and he didn't know what to do.
Lin Feng gently patted Wu Zhaopu on the shoulder and served him a cup of herbal tea.
"Mr. Wu's solution to this problem lies in the player sharing advertising profits I said
Inside. Lin Feng said with a smile.
Wu Zhaopu's eyes lit up, he drank the herbal tea in his hand in one gulp, his eyes were blazing, he looked at Lin Feng with bright eyes, and waited for Lin Feng's answer. I don't know what Lin Feng refers to as "players sharing advertising profits"!
At this time, some people on the Internet began to circulate a post of "second shijie" that infringed on the interests of players for advertising profits. In the post, it was pointed out in detail that although Lin Fengkou kept saying that it was for the interests of players and for the welfare of players, he used advertising to replace the charging model of traditional online games. But in fact, they want to use completely free as a bait. Actually put on the veneer of legitimacy to earn yourself amazing advertising dollars. But in fact, Zuihou has to bear all the consequences. Zuihou players are no longer playing games, but watching ads, and spend a lot of time watching ads on the Internet every day.
In this post there are also a few with the words "team." team" modified simulated future "virtual place like into a large number of advertising pictures. in the picture. The entire screen of "Virtual Life" is full of ads, and the player's line of sight is full of ads, and people can hardly see it. If you just look at this picture, it is true that as this post says, players are not playing a game, but watching ads, and spending a lot of time watching ads every day.
Zuihou's post also called on players to immediately unite to resist the "second shijie", a purely commercial behavior that disregards the interests of players for their own interests, and players should adopt a joint strike to put pressure on the "second shijie". Let the "second shijie" return the player a clean and ad-free game shijie.
The advent of this post instantly spread to every corner of the Internet under the spread of "people with hearts". All Zaimin, both at home and abroad, saw this post and had a heated discussion about it.
Netizen "The Source of Everything" claims that "Second Shijie" has always been a game company that puts the interests of players first, from the launch of the "Second Shijie Club", a beautiful magazine with the latest game content every month, as well as various discounts, and an unprecedented annual meeting of large players held every year, all prove that "Second Shijie" has the most friendly attitude towards players, and treats players as friends. And there is only one game company in the world that gives back players such a generous gift as "Second Shijie". Therefore, some people say that the "second shijie" macro intends to infringe on the interests of players, which is definitely pouring ink.
The words "the source of everything" have been approved by a large number of netizens, especially the thought of "the second world." In the past, the importance of players was that "Second Shijie" would never disregard the interests of players in such a vain manner, and would infringe on the interests of players in order to pursue the interests of the company.
But only ten minutes later, "the source of everything" was attacked by a large number of netizens, accusing it of being the "second shijie", the staff is self-covering, self-beautifying, and claiming that a fact speaks louder than words, if all the advertisements of Chijia manufacturers are implanted in the game, in order to protect the interests of these advertising manufacturers, players can only watch advertisements in addition to watching advertisements.
Because the curtain was too violent. And it's the same thing that I said, and for a while, the direction of Internet public opinion changed immediately, and it instantly fell to the side of the anti-"second shijie", especially under the leadership of some "caring people", many players began to play in virtual life, a clean and ad-free game shijie.
"Boss emergency. Lin Chiling also walked in with an anxious face, opened the notebook in front of Lin Feng and entered, dozens or hundreds of players gathered together, marched between the cities, and shouted the slogan of boycotting advertisements and returning the interests of my players.
"The owner is not only this one city. There are other cities as well. Lin Chiling also transferred several city pictures, all of which showed similar demonstrations, but the scale was different, some had more people, and some people had less. At most, thousands of players gathered to resist Lin Feng's advertising instead of the traditional charging model. and called on Lin Feng to cancel this virtual auction immediately.
"This must be someone who is red-eyed and deliberately making trouble!" Wu Zhaopu watched from the sidelines, his eyes were red, which clearly showed that someone was looking at the "second shijie", apparently seeing the "second shijie" this time advertising instead of the profits of the traditional charging model of online games, and the red eyes made some actions under jealousy to destroy the "second shijie" jihua.
"Boss, so far, we haven't found out where this post first appeared, but the company's cyber security department is tracking it down, and we already have a little eyebrows. Lin Chiling said with a look of surprise.
Lin Chiling has always had a question about the company's cyber security department. The whole department is isolated from each other, and all the personnel of the company are not allowed to enter except for a few high-level executives. Moreover, there are 8 "wolf teeth" security guards at the door, the company's most elite security guards and the "cloud computing" department, and have become the company's two core departments. An employee once jokingly said that the defense of these two departments is no less than that of the president of the United States.
It's surprising that word is now coming out of the security department with such a high level of defense that is tracking down the source of this post. Although Lin Chiling has not been in contact with the book industry before, as a secretary of the world's richest people, she naturally has a deeper understanding of the four industries after hearing and witnessing it. In situations like this, where posts circulating on the Internet are especially offensive and clearly manipulated, it is almost impossible to trace the source of the post. But the cyber security department of the "second shijie" said that there are already eyebrows, which has to be surprising.
What secrets are hidden in the "cyber security department" is something that most employees are very eager to know and curious about. After all, the "cloud computing" department was so heavily guarded, and at that time, because of "cloud computing", which was several years ahead of the world. But why is the cyber security department equally vigilant? Lin Chiling was very curious, and wanted to ask Lin Feng several times why the cyber security department was so vigilant. But in the end, I held back. As a qualified secretary, you should know that there are some things you can ask and some things you can't ask.
Glancing at Lin Chiling's confused expression, Lin Feng naturally knew that Lin Chiling was curious about the network security department.
However, this secret Lin Feng will reveal in the second meeting. Including Lee Ji-woo. Avril didn't tell Lin Feng, the person who cares about her. Because of the existence of Kevin Mitnick, a global hacker, he is the person that Yang Si in the United States pays the most attention to. Since his disappearance, the American Yang Si has never given up the pursuit of him. Once his news is revealed, it will bring great things to Lin Feng
Bother.
In particular, Lin Feng has always been the most unhappy existence of the Bush administration in the United States. It's just that he has been suffering from no evidence and has no way to take Lin Feng. Otherwise, Lin Feng believes that the Bush administration will definitely send himself to prison in order to pay tribute to the Statue of Liberty and the White House, which has completely disappeared.
"Boss, it's better to simply announce that "Virtual Life" has changed to a traditional charging model!" Wu Zhaopu looked at the "Virtual Life" game, where players kept marching and demonstrating, chanting the slogan of "Second Shijie" and returning players a clean game, Shijie, and looked unhappy.
Looking at this scene in the game, Lin Feng was also angry. I think these players are too good at forgetting, too good at forgetting. Lin Feng Ziran, "Second Shijie", does not say to players, there is no one who has come, at least there is no ancient. It turns out that the player treats it this way, which makes anyone angry.
But after all, he and others are running a company, and the customer is God, and Lin Feng has absolutely no reason to offend them. Whatever the reason, most of the players are ordinary people, and they are all young people, very impulsive, easy to be bewitched, and it is normal for people to have this kind of momentary brain congestion.
However, as Wu Zhaopu said, we must not cancel the strategy of replacing the traditional charging model of online games with advertisements and replace them with point card fees or prop fees. If you do that, you're really in the middle of the trick. And in this way, zuihou "second shijie" is not a person inside and out, that is, it offends the player (enjoy the free and then enjoy the fee, the player is absolutely not going to do it!), and offends the manufacturer.
If you offend the player, you will offend your own food and clothing, your parents, and if you offend the manufacturer, you will get the result, and if you offend the companies that can call for wind and rain in various fields around the world, if you offend both sides, there is only one person who is waiting for the "second shijie", and there is only one end of bankruptcy.
"Mr. Wu has nothing to be angry about. They are just being taken advantage of. Lin Feng asked Lin Chiling to serve Wu Zhaopu a cup of tea.
Wu Zhaopu drank all the grapefruit tea in the water with an angry face.
"Alas, the boss is not me, I said that we are definitely the best in the industry in terms of attitude towards players, and no one else is like it. But it's disappointing that players are so easily exploited and forget what we've done for them in the past. If we're like other game companies, we just do our own games. That year, our profits could have risen by at least 5 percent. Wu Zhaopu said with a disappointed face.
Wu Zhaopu couldn't help but be angry. Originally, the profit of the "second shijie" was extremely rich, far more than the profit on the statement. But a lot of the profits are used to give back to players, and the 5 percentage points in Wu Zhaopu's mouth are not exaggerated. It's a pity that in the end, it was in exchange for a heartache.
Sure enough, human nature is forgetful.
"Okay, Mr. Wu. Moving on to the discussion of our player sharing ad profits. As soon as this benefit is introduced, I believe that these rumors and these so-called demonstrations will be dissipated. What's more, at that time, players will naturally understand everything, and they will know that they have misunderstood our company. Mr. Wu is emotional. It's easy to be taken advantage of, and it's easy to be touched. We'll be able to reap more player loyalty. Lin Feng said with a smile.
Wu Zhaopu thought for a moment. That's all it can be for now. He also knew that what he had just said was angry. If you really have a pivot with the player, then the "second shijie" doesn't have to open and pick off your own food and clothing, and your parents have only one end and one collapse. It's better to go home early and hug your wife.
Lin Feng and Wu Zhaopu then went on to discuss their own Jihua, a player sharing advertising profits, and held a small meeting to discuss the pros and cons.
Of course, when discussing the pros and cons of this, as the official spokesperson of "Second Shijie", Chen Xiaowei also came forward to refute the rumors, calling on players to be calm, and repeatedly reiterated that "Second Shijie" is definitely the company that cares most about the interests of players in the industry, and hopes that all players will not be confused by others, and will not listen to it.
But apparently Chen Xiaowei's efforts were in vain. The players are still making a march there, and the protest is protesting, ignoring Chen Xiaowei at all. And under the leadership of the "caring person", things seem to have a tendency to get bigger and bigger.
An office building at the moment.
"The president is doing everything according to Jihua. An attendant said.
"Well, let's go down. Let them work harder. This time, if "the second shijie is not handled properly, it can be a major crisis. If "the second shijie collapses, although we cannot get the maximum benefit, it sweeps away one of the biggest potential enemies." The president said.
"Yes. The attendant agreed.
"By the way, contact them over there and let them work harder. This time if "the second shijie." They are the ones who have the most to gain from mishandling. The president pinched the foot of the wine glass and said.
"I was going to get in touch right away. The attendant nodded and turned to leave.
The president looked playfully at the floating clouds outside the window, secretly calculating that once the "second shijie" was really mishandled this time. In the event of a crisis, how can he maximize the benefits of the company?