There are three cameras in the conference room. One camera is aimed at the audience, one is aimed at the 9 bigwigs on the rostrum, and the other is aimed at Qin Feng and his party. Qin Feng adjusted his breathing slightly, his eyes were firm, he got up calmly, and then walked towards the rostrum with a calm demeanor under the camera all the way. Passing by the participants in the first few rows without squinting, stepping up the steps lightly and powerfully, Qin Feng walked straight to the back of the podium, took the microphone, and patted the sound twice generously. In the speakers on all sides of the venue, there was a banging sound. Qin Feng moved the microphone back a little and put it in a suitable position, and then he made the opening remarks in a relaxed but not frivolous tone: "Distinguished leaders, experts and teachers, good morning. Secretary Chen just said that he invited me to give a lecture. But first of all, I have the courage to correct Secretary Chen's statement. I came here today because the city leaders assigned me an assignment, so I am not here to give a lecture, but to be reviewed by the leaders and experts. Next, if there is something wrong, I would like to thank all the leaders and experts in advance for their criticism and correction of my views. ”

Before I started talking, I retreated three points first.

The veterans on and off the stage all smiled.

Qin Feng paused a little and began to cut to the chase: "To get back to the point, the homework assigned to me by the leaders this time is relatively large, let me talk about the judgment of the future of the Internet, and how the Internet should be applied to the development and construction of Dongou City." This is a very complex question, I thought about it a lot, and finally summed it up, and wrote a total of four big points. First, I would like to briefly talk about some of my personal thoughts on the relationship between the Internet and the real economy. The second is through the discussion of this relationship, combined with the current situation of Dongou City, to talk about the use of Internet tools in Dongou City, what ways can be taken, and what are the practical significance and development significance. The third is to combine the global development momentum of the Internet industry, to look forward to if Dongou City can catch the last train of the development of the global Internet industry, our city may become what it will become in 10 years. And the last big point, that is, if all of you here agree with me and make a new plan for urban development, how should we cooperate with the enterprise and the government, and how should we achieve the optimal allocation of all resources such as social capital, government finance, government policy, etc., so as to spend the least effort, the least time, and the lowest cost, and produce the greatest economic and social benefits. ”

The people in the conference room began to enter the state, and many people followed Qin Feng's train of thought and turned over the handouts at hand. Then after opening it, I found that although Qin Feng's opening remarks just now were similar in meaning to what was written in the handout, the expression was not completely word-for-word. Looking at the stage carefully, a few people who were sitting closer to Qin Feng couldn't help but find that Qin Feng didn't have any documents and materials in his hands. Feelings this is an impromptu speech to come.

The people in the audience exchanged glances with each other - making a report in front of so many leaders in the city, and not even preparing a speech, Qin Feng, this kid, can be regarded as a bold artist......

"I have already written all my purely theoretical thoughts in the lecture notes, so I will not repeat them meaninglessly. Qin Feng interrupted some people's sighs and continued, "Before I start talking about the first point, that is, my thinking about the relationship between the Internet and the real economy, I will tell you a small thing. I'm sure many of you here have heard about me in the past few days that I opened a small noodle restaurant. ”

Chen Rong frowned.

This one, it wasn't written in the handouts!

Is this to cry out for injustice at the enlarged meeting of the municipal party committee?

But without waiting for Chen Rong to get angry, Qin Feng immediately pulled the topic back with another sentence: "So what does this noodle restaurant have to do with the Internet before? I want to say that there is not only a relationship between the two, but also a very big relationship!"

Liu Ke'an turned his head and glanced at Chen Rong secretly. Seeing that the big guy's expression seemed to be angry rather than angry, and he looked like he couldn't help but bend the corners of his mouth, and secretly sighed in his heart Qin Feng, a little fox, this ability to play the side ball is really clever.

mentioned Qin Ji Noodle Restaurant on this occasion, who can pretend not to know about public opinion in society?

Zhang Kai also thought about the same as Liu Ke'an, but he was more quiet than Liu Ke'an, expressionless and quite calm.

Qin Feng was already getting better, and his speed of speech became three points faster: "So what is the relationship between this noodle restaurant and the Internet? Let me start with an incident half a year ago. About half a year ago, I had a conversation with Guan Zhaohui, the chairman of our group. I don't remember exactly what happened at the time, but I was very impressed by one of the conversations. I told our Guan Dong at the time, I said that if Dongou Square was to be built, I hoped she could leave me a storefront in each square to open a noodle restaurant. So wherever Dongou Square opens, my noodle shop will follow. Dongou Plaza is a national chain, Qin Ji Noodle Restaurant is a national chain, Dongou Plaza is a global chain, Qin Ji Noodle Restaurant is a global chain. I also told her that when the Qin Kee Noodle Restaurant grows bigger, we will not only build a noodle restaurant, but also build the corresponding upstream industries, contract the land by ourselves, provide raw materials by ourselves, be responsible for the processing, packaging and transportation of raw materials, and if necessary, we can also develop our own food processing plants and technical laboratories. Our Guan Dong was very accommodating to me at that time, did not criticize me in person, did not say that my ideas were too far away, she only asked me to keep these ideas in my heart first, and not to take them out and talk about them first. Why? Because it's obviously meaningless. Just like I used to joke with the staff in my store, saying that you don't want to be too ambitious, don't just get a hen in your hand, you immediately think about asking chickens to lay eggs, eggs to lay chickens, open a farm tomorrow, KFC the day after tomorrow, kill McDonald's and Big Mac the day after tomorrow, and become a martial artist and dominate the world. Is it possible? It can't be!"

Many people on and off the stage couldn't hold back, seeing more than a dozen solemn and solemn party flags erected behind the rostrum, but a group of people listened to cross talk inside, and the atmosphere was too mixed and matched.

Liu Ke'an grinned so much that his mouth was open, and there were many people smirking underneath.

However, some people like it, some people don't like it, Chen Rong and Zhu Mingyuan are very serious, and they feel that Qin Feng's attitude is a bit nonsense.

Qin Feng can still grasp the scale well, and after a few sentences, he quickly pulled it back: "In the catering service industry, the profit margin is very high, but the risk of investment is also very large, and it is even more difficult to make the scale bigger." To give you an example that I am familiar with all of you, Ah Qing Lou. The four bosses of Aqing Building, starting from the end of the 80s, started with a small stall, and there should be policy support, so this year, 06 years, almost 30 years, so far a total of 5 hotels have been opened, with total assets of about 10 billion. Looking at the entire Dongou City, it is too much to count on one hand to achieve this level in the catering industry. So according to the traditional method, if my noodle restaurant wants to achieve the scale I just mentioned, the total assets are at least 10 billion, and if I can be as lucky as Ah Qinglou, it will be possible to achieve that goal if it continues to develop for at least 100 years. 100 years is three generations, which is the same as many family businesses in Europe. Therefore, the development trajectory of the European super-rich family as we know it now is actually what Ah Qinglou will look like after two or three more generations.

So what do I want to illustrate with this example? I don't want to illustrate anything.

I just want to tell you that in the information age, especially in the economic environment where the Internet industry and the financial industry are intertwined, the development process of the enterprise I mentioned above can be greatly accelerated, and the time can be greatly shortened. As long as you can make full use of the Internet as a tool, Qin Ji Noodle Restaurant wants to become a global chain, and 30 years is enough!"

This seemed to be about to explode, and the audience looked at each other.

Only Luo Shaofu and the two professors from Qujiang University flipped through Qin Feng's lecture notes with a smile on their faces, and drew a circle on a certain paragraph with a pen, and marked the four words global chain next to it, indicating that Qin Feng had just blown awesome, and the source of the theory was here.

"I can see that people are confused and confused about my point of view. Let me give you one more example to illustrate this. Qin Feng smiled and continued, "How to achieve a global chain of Qin Ji Noodle Restaurant, what is the key here, is it the Internet? No, the Internet is just a tool. The real key is still capital itself. Therefore, as I wrote in the first small point under the first major point of the handout, the essence of Internet tools is to connect channels, in addition to connecting information, it also has the role of connecting social capital, accelerating capital cooperation, and improving the overall work efficiency of society. So what do we need to do to tie capital and my noodle shop together through the Internet, and finally achieve a win-win situation for specific industries, social capital and Internet platforms, and realize a virtuous circle of input and output? And the name of this project model, I think everyone here may have heard of it, O2O, ONLINE-TO-OFFLINE. ”

A few people in the audience nodded.

Qin Feng didn't give them time to think deeply, and immediately followed: " Let me make an assumption, if I now develop a catering software through the Qin Dynasty Technology Company, which I personally control, all the restaurants in Dongou City, including those small restaurants with only five or six tables, each of them will be registered on the software I developed, and at the same time, all the residents in Dongou City only need to register an account on my software, and they can find every restaurant near their home through my software. Then, now comes the point.

You see, the current situation is that on the network platform I developed, the seller's information can be presented to all buyers, and all buyers in the market can also find all the information they need, but what about profits? As I said, the Internet is a tool for connectivity, and what we need to do is not only to connect information online, but also to connect the physical market and real money offline. So the center of this idea is to add another connection point between buyers and sellers. This connection point is the service provider. The software platform is an online service provider, providing online information services for buyers and sellers, and the clerks of restaurants are offline service providers, providing offline meal services for buyers and sellers. To put it simply, it's two words: takeaway. ”

Hearing this, the professor from Qujiang University couldn't help but whisper to Luo Shaofu: "Lao Luo, you are a student who can really talk nonsense, and you can tell so many truths in a takeaway......

Luo Shaofu smiled and replied softly: "The road is simple." ”

The city leaders have been stunned by Qin Feng's words, and more than half of their thoughts are all following Qin Feng. This has nothing to do with the level, mainly Qin Feng's oratory ability that is infinitely close to the demon level, as well as the new concepts and ways of thinking instilled in them, making it difficult for them to maintain a state of independent thinking.

Qin Feng explained more specifically: "Takeaway is a very simple job, but in this simple work, there are some very basic and critical market rules. Offering takeout services is a double-edged sword for sellers. On the bright side, food delivery services can expand the seller's business scope and improve business capacity, but on the negative side, food and beverage outlets providing food delivery services mean that labor costs will increase and other unexpected risks must be borne by them. In addition, there is another one, that is, it is inconvenient to operate.

In the traditional catering industry, the working hours are very concentrated every day, basically lunch and dinner time. If you offer takeaway services and the store lacks manpower, the more likely you are to make mistakes in your busy busy hours, either missing a delivery or delivering to the wrong place. So I've seen a lot of restaurants that start with takeaway service, but often they cancel the service while they do it. The fundamental reason is that the balance between cost, benefit and efficiency cannot be effectively achieved. But now, in this case, if someone can solve this problem without the need for the seller to pay additional costs, or even help them reduce the cost of doing business, then I think no one will be able to refuse this solution. And the method I am talking about is to introduce a third-party takeout service, that is, through our platform, which originally only provided online information services, and also provided takeaway services. ”

Qin Feng said this and took a breath slightly. Naturally, he took the whole spring water placed on the side, unscrewed the lid and took a sip, moistening his throat and continuing: "The third-party takeaway service provided by the website will generate three major market benefits. First, sellers will increase their turnover and increase revenue, second, the market will increase selectivity, and buyers will be able to achieve a complete service experience through the platform, and third, third-party food delivery services will directly create tens of thousands of new jobs, while at the same time realizing business profitability through the collection of deposits and service fees. ”

Speaking of this, someone in the audience suddenly raised his hand: "Sorry, I have a question." ”

Qin Feng raised his eyes and looked, and the person who raised his hand to ask the question was sitting next to Luo Shaofu. Qin Feng knows him, he is a professor at Qujiang University, his name is Pan Xianda, he is not as good as Pan Jianwei, but when he gets it to Dongou City, he is definitely worthy of Luo Shaofu's status in the academic circle.

The question session was supposed to be put at the back, but today's situation was special, and the person who asked the question was special enough, so Qin Feng stopped and said with a smile: "Professor Pan, may you ask." ”

The staff of the Municipal Party Committee Office at the scene immediately took a microphone and handed it over.

Pan Xianda stood up and took the microphone, and said very seriously: "Classmate Qin Feng, I agree with what you just said, as well as the theoretical part on the lecture notes. But the assumption you're just talking about, I really don't understand. First, I think this assumption, lack of operability, to provide third-party services, does it mean that your platform must recruit its own takeaways, then does it also mean that your own costs have increased extremely, but also limit the continued development of your platform; Then I think its practicality is not as good as the original method of delivering food with a phone call, directly creating hundreds of thousands of jobs, more like a fantasy; ”

After Pan Xianda asked three questions in one breath, he looked at Qin Feng with a smile on his face.

He laughed wickedly.

The people in the conference room also had mixed reactions, but they all looked at Qin Feng, waiting to see a good show.

Only Su Tang looked at the back of Pan Xianda's bare head angrily, and scolded in a whisper, indignant for Qin Feng.

Zhuge An'an glanced at Su Tang, patted her leg with a smile, and said softly, "Don't worry. ”

At this moment, Qin Feng spoke.

"Professor Pan, I can explain the three questions you asked with one answer. Qin Feng replied unhurriedly, "This answer of mine is called a smartphone." Professor Pan, do you know about smartphones?"

Pan Xianda shook his head, but said, "I've heard it, but I really don't know what is going on." ”

Qin Feng said: "Then let me explain briefly, a smart phone is equivalent to a handheld computer, in addition to the call function, it can also run some complex application software." Let's say, specialized food delivery software. ”

It's actually a bit funny to say this kind of thing in '06.

So there was a real chuckle in the room.

Qin Feng was unimpressed and continued: "I am here to reveal a trade secret of our group to the leaders and experts. Right now, we at Dongou Investment Group Co., Ltd. are negotiating a commercial project with a Fortune 500 smart device manufacturer in the United States. The project is a joint venture to produce smartphones. ”

Fortune 500?

The conference room was boiling.

Qin Feng smiled and said, "Leaders, don't get excited, let's finish Professor Pan's question just now." The application of smartphones is actually in my outline for today's handouts, but it is not explicitly written. Let's take a look at the second small point of the third major point, the new intelligent hardware that carries the application of Internet functions will have the potential to change the consumption mode and lifestyle of individuals in an extreme time, and promote the comprehensive innovation of service models in various industries in society. ”

Everyone began to flip through the books, and even a few people on the rostrum couldn't help it.

Qin Feng waited for a while, and when everyone found this sentence, he continued: "Just talking about the concept, maybe everyone can't understand it very well, so I'll continue to say that my idea is good." According to our conservative expectations for the market, within the next ten years, there will be more than 90% probability that everyone will have a smartphone. By this hand, I am referring not only to the more developed areas, but also to the rural fringes with less developed incomes. So I assume that if my software can be the first in the industry, or even monopolize the industry, it means that we will have a large market population base, including a large number of migrant workers.

As we all know, it is difficult for migrant workers to survive in the city. Especially for those migrant workers who do not have a skill and have a low educational background, jobs are not just something that can be found. But if, at this time, there is such a company, as long as you register online and pledge a deposit of no more than 200 yuan per month, you can get a job with a monthly income of at least enough for your normal life, will anyone be willing to do it? Professor Pan, your first question, I have already answered, our third-party waiters, not only are not recruited by us, but they pay us service fees.

As for the specific operation, it is simpler. I'll call these delivery waiters delivery brothers. The first step is to register on our software, and the second step is to come to our company to pick up the necessary equipment such as work uniforms, helmets, and food delivery boxes. In the third step, if a guest places an order in a restaurant through the software, the registered takeaway brother can receive the message on their mobile phone at the same time, then at this time, these little brothers will see who has the willingness to take the order, take the order of takeaway service, and then go to the restaurant to pick up the goods, and then transfer the goods to the buyer. As for the service fee incurred for delivery, the price will be clearly marked into the price of the food and beverage outlets, and the buyer will pay for the takeaway service without the seller having to pay additional remuneration. When the service provided by the delivery brother is completed, the service fee will be directly credited to the delivery brother's bank account through the software.

In this way, as I just said, the scope of services of sellers has expanded, the business volume has increased, and the income has increased, the buyers have more choices, they can shop around online, and the user experience has been improved; and there is the takeaway brother, if there are 100,000 small restaurants in a city, then the market can feed the takeaway brother, at the very least, there can be at least 100,000 people. Professor Pan, can you accept my answer?"

Pan Xianda smiled, picked up the microphone and said, "Wait until your smartphone that can deliver food comes out first, and then I'll answer you." ”

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