In order to effectively promote the Naran Islands and attract more tourists, it is obviously not enough to contact travel agencies in various countries and ask them to open up new tourist routes.

After all, the guests don't know anything about the Nalan Islands, and they don't have a sufficiently intuitive impression in their minds, under such a premise, even if the salesmen of the travel agency can speak well, the publicity effect is difficult to guarantee.

It is no exaggeration to say that the guests may be suspicious and rebellious.

Why is there such a reaction? It is also easy to understand that tourists are from the standpoint of consumers, and from their point of view, it is easy to have the psychology of 'cheap but not good'. In the past, it was not uncommon for low-cost group trips to be slaughtered as a fat sheep by local tour guides after arriving at the destination, which eventually led to constant protests by tourists.

In other words, in addition to contacting travel agencies and convincing them to open new routes and businesses as soon as possible, the Naran Islands also need to come up with another amount of money to promote directly to potential tourist groups through the media.

There is nothing more suitable than a travel variety show - a simple documentary, the picture texture may be a little better, but there is no specific protagonist in the film, there is no enough life clips, and it will be much inferior to variety shows in terms of substitution.

It is precisely because of this section that Lin Zhicheng will bring people to South Korea to get in touch with Luo Yingshi.

Some people may find it inappropriate. Didn't you say that you want to take the tourists of the Celestial Empire as the main target? Why don't you look for a suitable shooting team in the Celestial Empire and not contact the PDs and artists of the Celestial Empire?

There are several reasons for this, but there are two of the most important and crucial ones.

First of all, looking at the entire Asian TV circle, there are not many well-known travel variety shows, among them, several programs produced by Luo Yingshi can be regarded as the best in terms of quality and fame.

In comparison, the domestic travel variety shows in the Celestial Empire are still a little less interesting - at first glance, they may feel very good, but as long as they look back a little, it is easy to find that there is a bit of deliberate feeling in the show.

Moreover, whether it is "Two Days and One Night", which was first introduced, or "Run, Brother" and "Where Are You Going, Dad", which were very successful later, aren't they all programs produced by importing copyright from South Korea?

In short, for now, the level of domestic production of travel variety shows in the Celestial Empire is indeed not as good as that of South Korea.

Although Lin Zhicheng has not forgotten his origin, now, he can't help but consider it from the position of the owner of the Nalan Islands. After all, the situation in the Nalan Islands is urgent, and it is only natural to contact the best filming team to be on the safe side.

The second reason is because it is cheap.

Simply comparing the expenses of the program group, whether it is the production team of the Celestial Empire or the Korean program team led by Luo Yingshi, it is not too much worse.

However, the performance fees of the artists who appear in the show are not at the same level at all.

Take South Korea's "RunningMan" and the Celestial Empire version of "Run, Brother" as examples, in the Korean version, Yoo Jae-seok, who has the highest starring fee among the fixed members, only has an appearance fee of about 10 million won per issue, which is converted into soft girl coins, but it is 60,000 or 70,000.

And what about the Celestial Empire's version of "Run, Brother"? Deng Chao, who is also responsible for the role of team leader, has an appearance fee of as much as 30 million in one season, and according to the fifteen episodes of one season, the starring fee for each issue is 2 million.

As one of the collaborators, and also the party that took the initiative to invite, the Nalan Islands must provide a part of the cost for filming, that is, at least half of the artist's appearance fee needs to be borne by the Nalan Islands.

And then, the show will be broadcast after filming, right?

If it is broadcast on a TV station in the territory of the Celestial Empire, it is a big expense in order to buy a time slot. In horizontal comparison, the price on the Korean TV station is not so expensive, plus Luo Yingshi's own golden signboard, there will be other sponsors who will take the initiative to come to the door, so that the burden on the Nalan Islands will be reduced again.

Add and subtract, and the savings can be more than a little bit.

At present, the financial resources of the Nalan Islands are already relatively tight. Under the premise that all parties need financial support, there is really not much money that can be used for publicity.

Of course, giving up contacting the filming team in the Celestial Empire and choosing Luo Yingshi and his team will also have two drawbacks that cannot be ignored.

First, the publicity is not extensive enough. After all, they are a Korean team, and after the program is produced, it will also be broadcast on Korean television. In this way, the audience in the Celestial Empire can only see this program through the Internet, and the ratings and viewership will naturally be limited to a certain extent.

Second, the THAAD issue, which has been in a lot of noise recently, may also have some negative impacts. Because it is a program produced by Korean television, the program itself may be boycotted by the audience of the Celestial Empire, which in turn will make some people disgusted with the Nalan Islands promoted in the program.

Fortunately, Lin Zhicheng had already considered these two points in advance and thought of a way to deal with them.

The first is the problem of low ratings and insufficient publicity coverage.

If you want to solve this problem, in fact, the solution is very simple, as long as you sign an agreement with Luo Yingshi in advance and get the DVD distribution rights in the Celestial Empire from him.

Then, a batch of DVDs is produced, which they bring with them when they sign a cooperation agreement with the travel agency, and hand them over to the travel agency so that they can promote the tourists face-to-face.

Not every audience is a potential tourist, and the group of talents who really want to travel abroad are the objects that need targeted publicity. Among this group of people, there are few who do not contact the travel agency to set off on their own.

To put it bluntly, the DVD is a material whose main purpose is to fill the loophole that tourists do not have an intuitive impression of the Naran Islands.

For these tourists, there is not much difference between whether the artists appearing in the show are Koreans or Celestial Empire. After all, their purpose is to travel, not to chase stars on the island, so they must pay more attention to the environment and conditions of the Nalan Islands themselves, rather than the artists who appear in the show.

As for the second point, which is the possibility of a little disgust from the 'Korean element', it is not a problem.

As long as Lin Zhicheng's identity is revealed, or in other words, it is not necessary to expose Lin Zhicheng himself, as long as the fact that 'the owner of the Nalan Islands is a Celestial Empire' is clearly pointed out in the show.

In this way, not only will the audience not be disgusted, but there may even be a protagonist psychology of 'even your Korean program team and artists have to go to the island under the name of our Celestial Dynasty to shoot a show, we are the real masters, and you are just guests', so that they unconsciously have a sense of identity with the Nalan Islands.

It is worth mentioning that although revealing the identity of the owner of the island can give visitors to the Celestial Empire a great sense of identity, it does not mean that other side details can be ignored.

For example, the choice of actors needs to be paid attention to.

For example, Lee Seung Gi, Park Baojian and Jang Nara are all candidates who must not be allowed to join the filming - although they really didn't mean that when they said those things at the time, maybe they felt very wronged, but from the standpoint of the audience in the Celestial Empire, the words they said at the beginning were indeed very inappropriate, and they felt somewhat insulting.

"Can you ask first, which artists do you plan to choose to participate in the filming?" In general, it has been talked about about the same, but there are some details. In another discussion a few days later, Lin finally raised the question.

After a few days of contact, Luo Yingshi already knew that Lin Zhicheng was indeed a person who knew something about the Korean entertainment industry, so after hearing his question, Luo Yingshi unconsciously had some small misunderstandings: "What?" Does Zhicheng XI have a pre-conceived candidate? ”

Who do you have a crush on? Thinking that Lin Zhicheng wanted to get close to the water and get the moon first, Luo Yingshi's face showed a hint of a wicked smile.

"Uh~." As soon as he saw Luo Yingshi's expression, he guessed that he had misunderstood what he meant. However, just when Lin Zhicheng was about to explain, he suddenly changed his mind - even if it was a misunderstanding, why didn't he make a mistake? In addition to those few mines that cannot be selected, there are so many people to choose from, under such a premise, why not take the opportunity to recommend a more pleasing candidate?

After swallowing what he originally wanted to say, Lin Zhicheng also laughed: "Hehe, did you see it?" Well, I'll admit, I love female idols too, especially girls' generation my age. Luo PD, no, Brother Yingshi, with your face, it should be no problem, right? ”

"Girlhood?" Luo Yingshi showed an expression of 'sure enough', and his eyes when he looked at Lin Zhicheng became even more 'obscene': "Let's not talk about whether the S.m company will agree, even if they agree, I can't bring the entire girlhood, right?" Let's talk about it, which one do you like the most, and I'll send out an invitation. ”

"Hey, it's all right, it's all right." While talking, he found that he seemed to have fallen into Luo Yingshi's trap, and was being teased and joked by him, Lin Zhicheng hurriedly asked again: "However, Luo PD, is it really okay?" I remember that the actors of the last season's "Yin Canteen" were all actors, and suddenly changed to an idol, and they replaced the original fixed members, would it be inappropriate? ”

"There are also idols who have participated in TV dramas and movies. Oh~~, listen to what you mean, it seems that the member you like shouldn't be an idol and actor, right? Let me think about who there are, huh, Hyoyeon, Sunny, Taeyeon? Or Tiffiny? ”