400 trolls are everywhere

After seeing Qin Han respond to him and agree to the challenge, Okada Hao was immediately extremely excited, as if he had already won the battle.

As soon as he turned off Twitter, he made a phone call.

"Hey, is that Nishijima-san? I'm Okada. I would like to ask you for one thing. After the promotional PV of "Sailor Moon" is released tomorrow, please brush the number of hits to more than 500,000 within 24 hours. If I need to continue to improve the data in the future, I will contact you again. In terms of price, it's easy to say, everyone has a long-term relationship......"

That's right, Okada Hao is fully confident that he can defeat Qin Han, because he thinks he has a big killer weapon in the Internet era - the water army.

Of course, in the context of the Internet, the Internet water army is generally called "stealth marketing". ”

Although the names are different, whether it is in Dongying or Huaxia, the function of this Internet gray industry is to collect money and brush data, and commercial bragging, which is no different.

In the field of ACGN, it is not new for businesses to hire trolls to promote themselves. Sony's "gatekeeper" incident is a fairly famous water army scandal.

In the animation industry, spending money to hire a water army to tout a wave, brush up on data or something, is also a tacit phenomenon. Hiroshi Okada used to promote his works, and this trick was tried and tested.

"SHAFT is a new club that has never produced animation on its own, and it has no experience in public relations. And Qin Han is just a newcomer in this industry, thinking that with some money he can make popular animations? Hmph, it's too naΓ―ve!"

But it's a pity that Qin Han is not as naΓ―ve as Okada Hao thinks.

And Hiroshi Wakao, as the president of SHAFT, although he used to take over the outsourcing business, and he didn't independently carry out the animation promotion business, but he is also an old fritter who has been in the industry for so many years, how can he not know the doorway?

After knowing that Qin Han and Hiroshi Okada had agreed on a victory or defeat on Twitter, Hiroshi Wakao called.

"President, I know what that guy Okada is. He will certainly use other means to achieve victory. ”

"I know, Okada must be counting on the water army, no, it's those clubs that do stealth marketing to brush data for the PV of "Sailor Moon". ”

"It turns out that the president, you know these unspoken rules in the industry. So, how do we deal with it?"

"Hiroshi Okada can brush data, so can we. Of course, he expects to win with such a little trick, but we can't be so unproductive. The data we swiped can offset the false data of the other party, which is enough. ”

Hiroshi Wakuo breathed a sigh of relief. He was afraid that Qin Han would not be willing to use the "improper" means of hiring water troops. Now it seems that his boss still knows how to be flexible and does not have any mental cleanliness.

Regarding Qin Han's decision, Hiroshi Wakao also agreed very much.

Because, he had seen the second promotional PV of "Madoka Magical Girl" before, and its excellent quality can be described as breathtaking.

Hiroshi Wakuo is also a veteran of the animation industry, but for so many years, I haven't seen such a wonderful promotional PV.

He believes that if other factors are excluded and a fair game, Hiroshi Okada will definitely lose.

"President, then do as you say. I also know a few people from Internet marketing companies and will call them in a moment. ”

"Okay, so be it. Qin Han said.

Of course, he knows that the "Internet marketing clubs" mentioned by Hiroshi Wakuo are those Internet trolls who collect money to do things.

After ending the call with Hiroshi Wakao, Qin Han received a prompt from the system - he had a new task.

"Side Quest: A new skirmish in January. ”

"Description: In January next year, magical girl animations will be broadcast in a bunch. If you want to fight your way out of the fierce competition, you have to work publicity. So, please defeat Hiroshi Okada and take the lead in this new battle!"

"Mission Goal: In the space of a week, the second promotional PV of "Madoka Magical Girl" outnumbered the promotional PV of "Sailor Moon". ”

"Mission reward: 10 free gacha cards at a time, and a five-star card will be issued. ”

It is rare that the system has released a task with very rich rewards, and Qin Han's mood of winning has become more resolute.

…………

The next day, SHAFT and Toei Animation uploaded promotional PVs for "Madoka Magi" and "Sailor Moon".

Qin Han and Hiroshi Okada, one is a famous manga artist and owner of SHAFT, and the other is a producer under Toei Animation, both of whom can be regarded as big names in the industry. The two people's mouth cannon yesterday has long been spread all over the Internet, and countless otaku already know that they will use animation to promote the number of clicks on the PV to compete for the winner.

"Sailor Moon", adapted from the popular shoujo manga, and "Madoka Magical Girl", which was scripted by Qin Han, a well-known cartoonist, the attention of the two animations was not low, and now there is another competition between winners and losers, which has stimulated the attention and enthusiasm of the otaku.

The promotional PV of "Sailor Moon" was uploaded relatively quickly. As soon as this video appeared on the video website, there were many fans of the original comics, as well as netizens who simply watched the excitement.

From the content point of view, the promotional PV of "Sailor Moon" belongs to a decent and stable type, which is somewhat similar to the first promotional PV of "Madoka Magical Girl".

First of all, let the five sailor warriors such as Tsukino Hare and Hono Rei appear one by one, so that the audience who came into contact for the first time had a general impression. Then, it's time to introduce the whole synopsis: the ordinary girl Moon Hare meets the black cat Luna. Then she became a magical girl sailor month, and then embarked on a journey to find her past life while fighting the forces of evil.

Of course, in addition to introducing the main plot and characters as a whole, this PV still has a lot to offer. For example, after editing, the battle scenes that look gorgeous and exciting, and most importantly, the transformation process of a magical girl.

The gorgeous dynamic sound and light effects of the animation transformation make the audience who have only seen the transformation process on the black and white comics addicted.

Viewers who have seen this promotional PV have given praise, and the number of clicks on the video is also rising rapidly. Even if you remove the data of Okada Hao's search for the water army, in just one morning, the real number of hits has reached more than 100,000.

Hiroshi Okada looked at this result and couldn't help but feel good.

"It's worthy of "Sailor Moon", based on the popularity of the original work alone, Qin Han can't compete at all. The number of hits of this promotional PV has already set a record for Toei Animation's promotional PV! I don't believe that Qin Han can surpass it. ”