The 450 is easy to handle, and sales are the key

The Internet is freedom-worshipping and inherently anti-authoritarian.

Therefore, when there is a huge difference between the media rating and the player rating, many players have the same conditioned reflex, and they stand on the opposite side of the major game media, thinking that the other party's rating of "Terraria" is very different from the public rating, and they must have received money.

For a while, whether it is in Huaxia, Dongying, or Europe and the United States, on major social networks, the discussion topic about Terracotta Entertainment stuffing money to major game media to make "Terraria" get a high rating has become a hot topic.

In fact, 99% of these netizens who criticize the authoritative game media and terracotta entertainment have not played "Terraria", but are just following the trend, wanting to gain a sense of existence by participating in popular online events, or by criticizing game companies and media that represent authority, to gain a sense of superiority.

Originally, if the sales of "Terraria" had not been affected by this wave of Steam Christmas promotions, and there were more players who started and played the game in the first place, then those malicious smear rumors on the Internet would not be so easy to form a climate.

And now, players who have played Terraria and know the true quality of this game are too quiet in the face of overwhelming criticism and attacks.

Sometimes, once the rhythm is brought up, it is very difficult to reverse it.

Fat Bai paid attention to the trend of public opinion on the Internet all the way, and was very anxious.

As a game media worker, he has to record these news information one by one and use them as program material. But as a fan of Terracotta Warriors Entertainment, a fan of Qin Han, and a loyal player of "Terraria", Fat Bai hopes that he can do something to reverse the current unfavorable public opinion situation for this game.

After returning home from work, Fat White will collect evidence of "Terraria's" being maliciously swiped on major rating websites led by Metacritic, and then take screenshots one by one.

On "Zhihu", the largest Internet knowledge question and answer platform in China, the topic of "Terraria" stuffing money into the game media was also very hotly discussed.

One of the hot topics: "How to evaluate the phenomenon of media rating fraud that is now prevalent in the gaming industry", attracted many gamers and game practitioners to participate in the discussion.

Fat Bai immediately pasted the screenshots he had collected and accompanied them with text descriptions.

"It's not new for game manufacturers to give money to the media in order to get good reviews for their games. But this time, it is clear that it is a competitor of Terracotta Warriors Entertainment who is deliberately manipulating public opinion and smearing. ”

At the end of the post, Fat Bai wrote: "As a rational and objective player who only speaks for a good game, I am very puzzled by the series of events that happened today. Could it be that the anti-intellectualization of the Internet has reached such a serious level? Many people can indiscriminately criticize a game that they have not played and do not understand, just to get away with it for a while. Maintaining the culture of the game industry requires not only manufacturers, but also players. If players are always at the mercy of rumors, and let the manufacturers who really concentrate on making good games suffer losses, then what awaits us will be a terrible world where no one wants to make games with their hearts, and they will only work hard to promote and hype, and engage in vicious competition......"

Although Fat Bai's final lyricism did not win too much recognition from netizens, the real hammer evidence he came up with still won a lot of praise.

Many netizens also began to spontaneously collect information and sort out the ins and outs, wanting more people to know the truth.

"I've done my best, I hope that Terracotta Entertainment and Qin Han can survive this hurdle. Fat Bai thought to himself.

…………

On the other hand, Qin Han didn't know that he was worried about the Chinese fans who were far away from the ocean. Although he was a little surprised by the sudden outbreak on the Internet today, he was not panicked.

Inviting the water army, bribing the media, these smear methods, he has long been surprised, so he quickly took countermeasures.

With the relationship of CEO Fumitsuki Shimazu, Terracotta Entertainment contacted a very well-known "Internet media marketing company" in the industry.

Since someone wants to deliberately smear it, then there will be no guilt in fighting back with the same means.

Of course, Qin Han will not adopt the stupid way of "you ask the navy to brush 1 point, I will ask the navy to brush 100 points" that can be seen through at a glance.

His advantage is that the "facts" are on his side, and he is only blinded by lies for a while.

Due to the unprecedented Christmas promotion, the Steam version of Terraria sold far less than expected on its first day. Moreover, there are probably still a considerable number of players who have actually played this game, immersed in the world of the game, and they don't know the sudden changes on the Internet.

So, sometimes the game is too fun and the player is too addicted, which is not a good thing.

Although Qin Han believed that even if he didn't do anything, over time, the reputation of "Terraria" would eventually be reversed and it would be fairly evaluated, but it would be too late to miss the golden window of sales when the game was first released.

No matter how good the reputation is, if you can't make money, what's the use?

The task assigned by Qin Han to his "water army" is to spread the truth that someone maliciously scored low scores on "Terraria".

Let the majority of players who have not had time to get their hands on this game understand its true quality.

It's not a very difficult thing to do. After all, Chubby Bai can easily find evidence of Metacritic's botnets maliciously brushing low scores, and so can others.

And on Steam, the total player evaluation of "Terraria" is now "rave reviews", which is not a decoration.

These are the reviews given by players who have spent real money to buy the game, and their authenticity and persuasiveness are beyond doubt.

Among the majority of netizens, there are people who like to blindly follow the trend and are easily misled by fake news, and naturally there are also people who claim to be "rational, objective, and neutral".

After the evidence that someone deliberately smeared "Terraria" was released, it was natural that more and more people would speak for the terracotta entertainment.

Although most of them, whether they are brainless trolls who follow the trend or so-called likes, they just want to get a sense of satisfaction and superiority from this kind of Internet hot incident, but it does not prevent Qin Han from using and guiding these online public opinion forces.

The malicious smear on the Internet is not a headache for Qin Han.

He knows that the real challenge for Terracotta Entertainment today is how to make "Terraria", which was hit by the Christmas promotion and sold less than expected, sell more.