This time the Christmas promotion on the STEAM platform, the discounts of major manufacturers are so large, which Qin Han did not expect at all.

The original pricing of "Terraria" has changed from an advantage to a disadvantage.

There is no way, although the use of pixel-style 2D graphics will make development less difficult, and it can also attract some players with feelings, but it also has drawbacks.

Such a picture, no matter how detailed and excellent the art style, will make people feel inferior to high-definition 3D masterpieces.

This is like fried chicken and skewers, no matter how delicious it is, it is only a B-grade delicacy and cannot be put on the table.

However, to Qin Han's relief, the PS3 version of "Terraria" is selling quite well. This is because on PSN, the Christmas sale is not as much of a discount as it is on steam.

Because the sales of "Terraria" were not as expected, Qin Han summoned the senior management of Terracotta Warriors Entertainment and held a special meeting.

"President, should we kill it?" asked Tanaka Fatman at the meeting.

"Don't use such a phrase for the second disease, Tanaka. Qin Han said with a smile.

"It's a bit of a middle school, but isn't that a good analogy? Since we came back from Las Vegas, we've been working hard to get the content done ahead of schedule, isn't that just for this moment?"

The "super nirvana" that Fat Tanaka said is the first DLC of "Terraria", "Winter is Coming".

Well, the name of this DLC was set by Qin Han himself, and he quietly played a stalk of "A Song of Ice and Fire" that does not exist in this parallel world.

In this DLC, Qin Han added a temperature system to the game, allowing the player's survival to be put to a greater test. In addition, new terrain such as "Snowland" and a new climate such as "Winter" have been added, as well as many new enemies and bosses.

And in order to coincide with Christmas, the game also added some holiday eggs in response to the occasion.

These new additions will greatly change the gaming experience. Not only will there be a major overhaul in the equipment system, but players will also have to consider thermal insulation and heating factors when building buildings.

As the first DLC for Terraria, Qin Han originally planned to release it in late January or early February next year.

However, after returning from Las Vegas, he changed his mind when he received news from Miss Shimazu that Hankyu Real Estate was preparing to sell Toho's shares.

He needed Terraria to have an explosive increase in sales at the beginning of its release, so that he could recoup his funds as soon as possible.

Therefore, Qin Han asked the development team to work overtime and complete the DLC, which was only 50% of the development progress in early December, before Christmas.

Releasing the new DLC in advance is just one of the measures taken by Qin Han. His real killer feature lies in his promotional methods. Winter is a DLC that will be available for free to players who purchased Terraria during the Steam Christmas Sale!

DLC like "Winter is Coming", which can greatly expand the game content and enrich the game experience, is usually priced at one-third of the price of the base game, and there is no problem.

NOW IT'S FREE FOR PLAYERS, AND EVEN IF IT'S NOT DISCOUNTED, IT'S STILL A GREAT AFFORDABLE OPTION TO BUY TERRARIAA DURING THE STEAM CHRISTMAS SALE.

In this way, the game will regain its advantage in terms of price-performance even in the face of other heavily discounted games.

Qin Han believes that this move can pull up the originally weak first-week sales of "Terraria".

In this way, after having a good start, a virtuous circle can be formed as the word of mouth of the players spreads.

In this era of the continuous rise of the Internet and self-media, relying on the word of mouth of players and spontaneous Amway is far better than spending money on hard advertising.

Correspondingly, if the quality of the game is not good, or if the publisher dies on its own, resulting in a collapse of word-of-mouth, it is likely to become a tragic situation where the whole game is lost, and no matter how much you rescue it.

For example, in another world, EA's "Star Wars: Battlefront 2" is like this.

This FPS game masterpiece escorted by the most well-known sci-fi IP, in terms of graphics and gameplay, has made huge progress compared to the generation, and it should have been a big hit, and word-of-mouth sales were a win-win situation.

Who knows, EA deserves to be the worst company in the United States every year, and it has lived up to expectations.

Add an unboxing system or something to the game, and forget it. After all, the microtransaction system is the trend of the times, and players have long been accustomed to it.

The key is that in order to force Krypton, EA has set a lot of important game content to be obtained by relying on Krypton Gold or Heavy Liver.

For example, if a player wants to use a popular character like Darth Vader in a game, it will take about forty hours of gameplay if they don't have Kryptonite.

It's like buying a beef burger and only ending up with lettuce, tomato and cheese in the bread, and then having to pay extra for the meat if you want it.

Generally speaking, when a player spends money to buy a game, the manufacturer will at least show the main game content, and then use some of the content that will improve the fun of the game but will not affect the game experience too much, as a krypton project.

If Star Wars: Battlefront 2 was originally set up as an important game character like Darth Vader, it would only take about ten hours of gameplay to unlock, allowing players to experience the full game content earlier. Then, the kryptonite content was changed to add-ons such as "Darth Vader Santa Claus Skin", "Rey Bikini Set", and the game would not have suffered so many bad reviews.

However, there are no ifs. Because of a wrong step, "Star Wars: Battlefront 2" was inundated with bad reviews, and sales naturally fell sharply, and it basically couldn't be saved. EA, which originally wanted to make a big profit from this game, is afraid that it will be very difficult to maintain it without losing money.

For Qin Han, it is naturally a good thing to have such a lesson from EA.

It is the so-called crossing the river by touching the EA. What does this game company that makes players angry, then it will do the opposite, and most of the time there will be no problem.

In addition to taking conscientious promotional methods such as "buy a game within a limited time, you will get a value-added DLC", Qin and Han also have a variety of measures in terms of public opinion publicity.

Invite the water army, fight against wanton smears, only one aspect. On the other hand, it is necessary to strengthen the publicity efforts to let more players know that Terraria is worth buying for themselves.

It's not enough to go through the previously revealed demo, as well as the promotional video at the TGA Awards ceremony.

Qin Han picked up the phone and called a Swede who was settling in England.

This person was met by Qin Han at the TGA awards ceremony, and in reality his friends called him Felix, but on the Internet, there is a more resounding name: pediepie.