Chapter 1 Breaking the Boat

"Boss, if you continue like this, we should move out of here!" Liu Shimao said to Liu Haizhen with a bitter face. Pen Fun Pavilion wWw. biquge。 info

"Ahaha, Shi Mao, it's been six years in the blink of an eye, why don't you still believe me?" Liu Haizhen hurriedly said haha, perfunctory about the fate of this childhood sweetheart.

As Liu Haizhen said, it is now November 2014. At the beginning, Liu Haizhen was full of confidence and moved back to China's personal studio, which has also experienced a lot, and is now facing a bankruptcy crisis.

And all of this stems from Liu Haizhen's increasingly unrealistic ideas.

The studio, with the support of Samsung, got the job right from the start. And Liu Haizhen did not disappoint Samsung, and soon designed a concept phone named "Galaxy". This series of phones, both in terms of configuration and appearance, is enough to compete with Apple's IPhone series.

So Samsung immediately made up its mind, injected capital to acquire 60% of the shares of Liu Haizhen Studio, and invested in smart devices that allowed him to research "augmented reality".

In August 2011, after learning from an acquaintance that Google was about to release smart glasses devices, Liu Haizhen hurriedly took out the incomplete "L" series of augmented reality smart glasses, trying to seize the market before Google.

At that time, Liu Shimao, who had just finished his military service, became the vice president, representative and head of the planning office of Yoo Hae-jin's studio, and he immediately opposed this plan when he learned of it, but at this time, Yoo Hae-jin was full of ambition, so how could he listen to his decision.

Needless to say, the final result is that the appearance is too disgraceful, the price is too expensive, the function is not complete, the system is not stable enough, and many other defects make this device suffer from the shelves as soon as it is launched.

Fortunately, after the Galaxy series was launched, it achieved good sales and made up for the loss, otherwise Samsung would have decided to stop cooperating with Liu Haizhen.

After that, he launched the smartwatch before Apple, but because Samsung was unwilling to incorporate it into its own brand, there was a lack of publicity, and finally it was discontinued due to low sales.

In these two decisions, Liu Shimao showed excellent planning ability, so Liu Haizhen gradually handed over the commercialization of the studio's products to him to plan.

As for himself, he is quietly accumulating funds and continuing to research and develop "augmented reality" smart devices.

Not long ago, Liu Haizhen, who had made significant progress in research, immediately negotiated with Samsung, used a large loan from the United States to buy back the shares of the studio, and announced that it would promote the sales of the new smart device "AR4" smart helmet.

"AR4" is a product that Liu Haizhen improved after experiencing the failure of the first generation of smart glasses, and the "AR4" positioned as a gaming device is aimed at young people who pursue trendiness.

This time, Liu Haizhen was full of confidence, but Liu Shimao was already frightened by the previous two failures. Especially no matter how much you failed before, you could rely on Samsung's help to get through the difficulties, but now it is a ruin, and once you fail, you will be poor and white.

"The money borrowed this time cost 70% of the shares alone, and the remaining 30% is simply not enough to spread out the market!" Although it seems that the overall situation has been decided, Liu Shimao is still making a final effort to try to save it all.

"It's okay, this time I'm going to try some new marketing models that have emerged recently!" Liu Haizhen said confidently, patting his chest. "Dear, have you heard of Amway...... No, have you ever heard of crowdfunding?"

"Oh? That's a good idea. Hearing this, Liu Shimao frowned and pondered for a moment, then nodded slowly and said. "But how do you attract crowdfunding?"

"I'm going to work with MBC, they recently planned a show and were looking for investors, and I found out that it was a good fit for our project, so I decided to invest in the show and provide technical support. Liu Haizhen took out a USB flash drive from the messy workbench and inserted it into the computer, and opened the show's plan to Liu Shimao to see.

"Recently, there has been a boom in live streaming around the world, and some online anchors are paid no worse than celebrity artists. This show is to invite some celebrity idols to plan their own live broadcasts, determine the winners and losers through network ratings, and edit them out for broadcast. Liu Haizhen flipped the PPT and explained to Liu Shimao.

The main viewers of the live broadcast are young people who pursue new trends. I plan to invest in this program and appropriately allow artists to place ads in their live broadcasts. It will definitely be dealt with in the show, but there is no way to deal with it in the live broadcast. Liu Hai Zhenyin said with a smile.

"Dear, you are obviously the protagonist, why do you want to do this kind of thing that only villains do?" Liu Shimao shook his head helplessly. "All in all, it's a good idea. Looks like you've learned something from your previous two failures. ”

"Ha, do you agree?" Liu Haizhen was overjoyed when he heard this, and hurriedly asked.

"What if I don't agree? The studio is yours after all. Liu Shimao said with a wry smile.

"Don't say that, didn't I give you a 25% stake? ”

"Okay, got it, I'll try to help you make this project a success. But what you did to exclude Samsung was too ugly, and if they didn't think your plan would be successful, they wouldn't be so easy to talk about. ”

"Hmph, they don't believe it, forget it, when I succeed, I will reflect their low standards!" Liu Haizhen said arrogantly.

"Cut, when I say ugly, I mean that you have squeezed out Samsung, where can you find a factory to help you produce the equipment?" Liu Shimao glanced at him with disdain.

"Hey, I've forgotten about that. Hearing this, Liu Haizhen was immediately annoyed.

"Fortunately, I was prepared and have already gone to Samsung for you to repair the relationship. But you also have to be prepared, if it fails this time, your curved screen design will be given to Samsung for nothing. ”

"Don't worry, this time my preparation is foolproof, and it will definitely be an instant hit!" Liu Haizhen clenched his fists and said confidently.

"I hope so. ”

――

On December 24, 2014, the MyLittleTelevision production team came to the second basement floor of the studio provided by Liu Hai Town.

The live broadcast of the first episode will take place here, and after overtime editing tonight, it will be sent for review and broadcast as a Christmas special at 11 p.m. on the 25th.

The guests of the first episode of the program are Kim Jiu-ra, Baek Jong-won, Park Cho-e, and Kim Yong-chul, who respectively conduct four different live broadcasts: talk show, cooking show, reality show, and English show.

Among the four, Kim Jiu-ra is the MC appointed by the program team, Baek Jong-won is too old, Kim Yong-cheol is not favored by Yoo Hae-jin, and finally he decided to contact FNC and ask Park Cao'e to mention "AR4" in the live broadcast, and the price is that if the show is officially launched, it will ensure that Park Cao'e can continue to act.