Chapter 625: Advertising Custom Jokes
The characteristics of "Love Apartment", couples move in, water and electricity are free, the rent is halved, and the group of interesting protagonists creates an extremely romantic and desirable apartment for the audience. Pen | fun | pavilion www. biquge。 info
When many viewers watch it, the first thing that comes to mind is that it would be nice if there was a place like "Love Apartment" in reality.
Finally, the answer to the first question that the audience was looking forward to was revealed.
Chen Meijia's multiplication formula, one by one, one by one, Women's Day, May Day......
In the first episode, all the main characters appear in their own special ways.
When the second product placement appeared, it was another joke that made the audience laugh.
Lin Wanyu's way of ordering takeout, "*** chicken rice flower", is very serious in comparing the size on the phone, which makes people forget it after watching it once.
The first episode of "Love Apartment" ended in Lin Wanyu's bizarre way of ordering takeout.
However, the feedback from the after-viewing of "Love Apartment" completely detonated the Internet.
The ratings of the first episode, three TV stations, the highest one directly broke 4, and the total ratings directly broke 10!
It can be said that it is better than "Wulin Gaiden".
And the key is that "Love Apartment" and "Wulin Gaiden" have many similarities, but they have a lot of unique features.
The plot of "Wulin Gaiden", the upper and lower episodes are actually incoherent, and even many times, each episode can be independent.
And "Love Apartment" is a little different, this is really a serial, but each episode can be separated and become a story independently.
Moreover, whether you watch it from the beginning or from the middle, it will not affect your perception of this drama.
On the Internet, netizens are extremely dissatisfied with the fact that "Love Apartment" only airs one episode a day.
"Oops, it's amazing my brother, if you want me to say, the brightest part of the first episode is not the protagonists, but the supporting characters. For example, the audience who didn't show up was simply not the most unlucky, only more unlucky. And the wedding car driver, really has a temper. ”
"I feel that Zeng Xiaoxian's show is very good, no one listens to it for Mao, it's not scientific, and after listening to Zeng Xiaoxian's show, I suddenly want to smash the wall of the house I live in, and want to see if the one living next door is my goddess of fate. However, first of all, the embankment property and security. ”
"In other words, the strong pill promoted by Lu Ziqiao is actually very effective, the priest took one and it immediately took effect, there was no product placement here, is this a point that Ye Qiu ignored?"
"So the question is, what is the difference between the host and the announcer? Ask the great god to solve the doubts. ”
"What is the difference between a presenter and a announcer? It's so simple, it's all three words, but obviously each word is different. ”
"I only serve Lin Wanyu when I order takeout, but the money for the placement of Kende chicken is not unjust, I specially called today to order a *** chicken rice flower, guess what? There are really some of them! ”
"Meijia's math is definitely taught by the physical education teacher, but Chinese is good, your skin knife is invulnerable, this idiom is used very well."
"The first episode is so good-looking, but it's a pity that only one episode is broadcast a day, and it's a little appetizing, right?"
"Who says it's not, after watching "Love Apartment", I found that I didn't feel any other TV series at once."
……
After the first episode of "Love Apartment" was broadcast, a series of news came out, and the community dating website of the same name of "Love Apartment" was newly released.
The community virtual game of the same name of "Love Apartment" was officially launched.
What made the audience most curious and surprised was the "Love Apartment" apartment hotel chain, which played the same promotional slogan of "Couples stay, water and electricity are free, and the rent is halved", which immediately attracted the attention of countless "Love Apartment" audiences.
And, of course, there's the product placement thing.
The product placement model of "Love Apartment" is a little different from other TV series and movies.
The most eye-catching is the implantation advertisement of Kende Chicken, which uses a funny joke that people remember at once to implant the advertisement, which suddenly became popular on the Internet, and invisibly increased countless exposure to Kende Chicken, so the tens of millions of implant advertising costs of Kende Chicken are definitely not lost.
According to incomplete statistics, on the night after the first episode of "Love Apartment" was broadcast, Kender Chicken launched the "Love Apartment" theme "*** Chicken Rice Flower" and "Mashed Potatoes" snack package at the same time, and the order volume increased several times on the same day.
The next day, basically as long as you order takeout, you will call these two things, and, on the Internet, Kende Chicken has also been greatly promoted because of this paragraph.
However, in comparison, the advertising effect of BMW and Thunder Motors is not so prominent and obvious.
But the flaws are not hidden, after all, this is only the first episode that has achieved immediate results, and there is no better product placement than this one.
The hit of "Love Apartment", Ye Qiu's plan also began.
The "Love Apartment" theme hotel, which has just opened for reservations, has poured in countless orders at once.
And the virtual community game is also full as soon as the server is launched.
It is worth mentioning the peripheral products of "Love Apartment".
Yes, peripheral products, the most unexpected thing is that when Lu Ziqiao in "Love Apartment" fooled people, the big hammer taken out by the girl who received the gift money was sold crazy in the flagship store of "Love Apartment" themed peripheral products in the World Mall.
And the funniest thing is that the world map is a hot seller.
Although "Love Apartment" has just been broadcast, He Tiancai once again told the public on WeChat that he is willing to gamble and lose, and claimed that he is ready to run naked.
The second, third, and fourth episodes of "Love Apartment" were broadcast continuously, and while the ratings were rising, it brought a full-scale explosion of topics.
also confirmed one thing, it is not that there is no market for sitcoms, but that it depends on who does it.
At the same time, the jokes and classic lines in "Love Apartment" also quickly became popular on the Internet.
And the on-demand rate of "Love Apartment" on the Internet directly broke all the records of video clicks, including the previous record set by "Wulin Gaiden".
After watching it on TV, many people feel that it is not enjoyable, so they go to the Internet and watch it a few times.
Watching "Love Apartment" every night has become a habit for young people nowadays.
Even if you don't like it, you still have to watch it, because if you don't watch it, then your friends and you don't have a common topic.
And in the voting for the favorite TV series of the year, "Love Apartment", an unfinished TV series, is far ahead of any other series.