Chapter 546: McDonald's

I have seen a lot of "popular science" articles before, which write about why Chinese food is not popular in the world, why Chinese food does not have its own brand, while McDonald's and KFC in the United States are easy to become popular all over the world and dominate the fast food industry.

I read this article a little early, it seems that he saw it when he was in middle school, and I don't remember whether it was in such magazines as "Youth Digest" or "Special Attention" or "Bosom Friend"?

But there was a point in it that impressed Lin Quan.

It says that the standard cooking of American fast food is carefully regulated by the types of raw materials, quantities and cooking methods required for the production of each food, so even if it is not a restaurant, the taste of the food that can be eaten is the same, even if it is cooked at home, as long as it is strictly in accordance with the regulations, the taste obtained will not be very different from the taste of eating outside!

The article also gave an example, saying that President Bush's family fried chicken thighs at home, and the taste was the same as that sold by KFC.

And they did say this when they analyzed Chinese food: the inheritance in Chinese food is all vague numbers, such as medium heat, a little seasoning, slow cooking, etc., these very vague numbers make each chef's dish taste different, because everyone's standards are different, which is why Chinese food cannot form its own brand, and there is no way to become popular all over the world.

At the beginning, because of his narrow knowledge, he was distorted by the writer of this article, so for a long time, Lin Quan thought that what this article said was very reasonable.

Later, I found out that the bias of this article is too great!

First of all, KFC and McDonald's do have a plan, but not every store is the same, basically they have their own things that they are good at, and if they enter other markets, both companies need to develop localized foods that meet the eating habits of local people according to local raw materials and eating habits!

For example, KFC and McDonald's in the United States are mainly hamburgers and coke, but in China, hamburgers are eaten once and do not want to eat a second time, even if the advertisement is good, it is difficult to receive popularity, just like the advertised nutritious, vitamin-preserved vegetable and fruit salad, this thing is eaten once and you definitely don't want to eat it a second time, so in order to avoid their products being unpopular, they have localized the introduction of things that are liked by the locals, such as fried chicken thighs and fried chicken wings, etc., these things are the main products in China, and the taste is also very authentic。

In the U.S., the taste is different.

Regarding the issue of Chinese food they said, Lin Quan disagreed.

Although the influence of Chinese food in the world is not as good as that of French food, the popularity of Chinese food is not bad at all, but fast food is not comparable with things that cannot be mass-produced such as Chinese food......

And even if it is Chinese food, if you go abroad, you have to adapt it to the tastes of the locals.

Lin Quan has never eaten Chinese food in the United States, but he has tried it in the United Kingdom and France, and except for those very traditional Chinese restaurants, the taste of the food in other Chinese restaurants has basically changed, and many of the changes are quite large, and it doesn't feel like Chinese food anymore.

The stomach of Chinese is inherently not suitable for Western food, no problem for a day or two, eating it for a long time will kill people, such as this giant hamburger placed in front of Lin Quan!

He ordered one out of curiosity, thinking to himself what a Big Mac is?

I looked at the price, $5.5 a piece, emm...... It's still a bit expensive!

It's almost 38 yuan a piece!

But Lin Quan still bought one, this guy actually has several layers, it looks more terrifying, and there are a few vegetable leaves in it, Lin Quan tore a little bit, tried it, and it was really raw.

Scratching his head, Lin Quan found that he might not be able to eat a little.

"Sit down and get a bite to eat, I've got you a Coke!"

At this time, if it is in China, Lin Quan estimates that he will order milk tea, after all, hot milk tea is sweet and warm to drink, and it still feels very good, but in the case of cola, Lin Quan doesn't like this thing too much.

"Well, thank you!"

Denise sat down, and then saw Lin Quan's hamburger, she smiled, as if she saw through Lin Quan's can't eat it.

"What do you want to eat? I'll give you some, chicken wings or drumsticks?"

With the experience of the Big Mac hamburger, he never mentioned the hamburger, after all, he couldn't finish it.

"Let's have some chicken nuggets and fries!"

"Well, okay, wait a minute, ma'am!"

Lin Quan stood up, pretending to be a waiter, and teased her to hit Lin Quan.

After Lin Quan left, she took a look, Lin Quan's Big Mac had eaten two layers, and there were still two layers to eat, Denise carefully wrapped it in paper to separate the lower layers, and then helped him eat it.

Although the United States is a highly developed country, the waste of food is not welcomed here, and if the waste of food is serious, it is often subject to fines.

"This beautiful young lady, the love package you want is here, please use it slowly!"

Lin Quan smiled and put the food she asked for on the table!

"you, don't pretend to be a waiter, I can't make sure others really think you're a waiter!"

"Why? I don't look like a waitress at all, do I?"

Denise gave him a blank look and said, "Tuition in the United States is very expensive, and many students take out loans to go to school, you know?"

Lin Quan nodded, although he didn't go to college, it doesn't mean that he doesn't know about this matter, and the university education in the United States is basically the best in the world, and it attracts the most overseas students every year, so there are quite a lot of reports on this in China, so he still has a little understanding of the situation in the United States.

"Do you know what kind of foreign students come to study in the United States, and what country is the most numerous?"

Since she asked so, it must have something to do with China, so Lin Quan tried to answer: "Our country?"

"Wrong! It's India!"

"Oh, huh, you're kidding me!"

Lin Quan just nodded, and immediately reacted!

"Hehe, the second place is you, you think, the tuition here is so expensive, it will cost hundreds of thousands of dollars in four years, such money, it is naturally difficult for students to afford, many American families can't afford it, so the students themselves naturally need to come out to find some work part-time, and Asians are more excluded in the United States, so there are not many places to go, and the catering industry is one of the places they can go!"

Denise's words made Lin Quan understand what she meant before, it turned out that this was the case, it seems that the things in the movie are not completely fake, but those people have not done anything in China, but they have to do it when they go abroad, which makes Lin Quan's heart a little aggrieved.