Chapter 10 You want to stab me in the purse
At present, there are not many stores on the Tmall platform in 09, Guo Yuan combined the experience of his previous life and the current sales status of those big stores on Taobao, and found that the unit price of those popular products is low. Because Guo Dayuan now has sufficient funds in his hands, he doesn't have to think about profits and the like, and he can even do it with negative gross profits. Of course, it is better if there is a gross profit. So what Guo Yuan has to do is to choose a style as the popular style of his future Tmall women's clothing store to promote, the event must be on, and the unqualified event will find Taobao's public relations company to help get the second child and then go to the event, and use the money to smash the popular style.
After the explosion appeared, as long as our Miss Pei Guangguang maintained it for about two months in the follow-up business process, then this hit would be almost stable. Guo Dayuan still believes in the ability of the young lady who has returned to normal now, after all, she is just called Pei Guangguang, and she will not let Guo Yuan's Tmall store really lose everything.
A stable hit brings not only sales, but also traffic, with traffic is qualified to make profits, and only then is it qualified to start the popularity of the store, otherwise even if Guo Dayuan wants to spend money, it is useless, he can only do twice the work and toss blindly. After the popular TOP1 single product, he does not count advertising traffic, off-site traffic, etc., when the natural traffic is much higher than similar products, at this time, the price will increase slightly, usually pay attention to the situation of these similar competitive products, once you find that these single products are somewhat threatening, and then make price and activity adjustments. The same product, the same price, and the popular things with high sales volume will definitely sell better than other single products, and the so-called traffic conversion rate, customer consultation conversion rate, etc. are much higher.
At the same time, although the explosive tactics are actually the method with the highest utilization, if Guo Dayuan's women's clothing brand wants to become bigger, it must have multiple explosive models, it must continue to launch new products, and it must choose the next one according to the shopping preferences of consumers, and the next explosive model to be pushed.
In the past month, Guo Dayuan has been planning these, he already has a very complete store operation plan in his heart, he believes that from scratch, it only takes a year, he is confident that his women's clothing brand will be built into a big store. It's already November 10th, and Pei Guangguang has registered the company a few days ago, and the efficiency of the debt-free young lady is still good, and the company address is the address of the young lady's previous financial company. The young lady is now in contact with Tmall Xiaoer to settle in, because the trademark registration acceptance letter has also been received, so it will probably be able to pass the second review and start business around December, and then the three-month trial period of Tmall and Guo Dayuan's cooperation, but unfortunately this period is the trough period of sales of newly opened online stores, because it is New Year's Day and Spring Festival in the middle, of course, the main reason is that the couriers began to return to their hometowns one after another, no one sent or sent slowly, and there were naturally fewer people willing to shop online. In addition, I went out to play on New Year's Day, and at the end of New Year's Day, I was busy starting various work reports and finishes at the end of the year. Even if you want to buy anything, you can buy it at an old store, a big store, or a familiar store.
What's more, it's not the time of the future, the proportion of mobile sales is called an explosion, and most of the orders are placed on the PC side.
It seems that the past 3 months can only be steady, thinking of this, Guo Dayuan sent a message to the young lady and asked, "Little sister, how long will it take for the brand trademark we registered to be approved." ”
"This usually takes about a year, of course, if you are willing to spend money to expedite it, it will take about half a year." The young lady who has regained her demeanor has even increased the speed of the news.
"It's been so long... Alas~?Okay, young lady has worked hard for you. ”
"Whoever let a certain stinky boy pull me out of the sea of misery, I can only be a cow and a horse for him."
Through the mobile phone, Guo Dayuan could feel the resentment of the young lady opposite, "Then find an opportunity to invite you to dinner, you can choose any place." ”
Seeing that the young lady replied with a good word, Guo Yuan could already feel that his wallet was about to be stabbed by the young lady.
Guo Dayuan picked up his mobile phone and looked at it, and it was almost noon, so he set off to Huanbei Silk City to talk about the source of goods.
At one o'clock in the afternoon, Guo Dayuan, who was a little white in the interview, appeared downstairs in Huanbei wearing a white short-sleeved shirt. "It seems that I also have to buy a car, but fortunately I didn't eat lunch, otherwise I would have vomited after turning the car so many times."
Guo Dayuan came to the 3rd floor and walked directly to the stall of the boss who sold plaid shirts he knew in his previous life, and the first hit in his heart was going to be this plaid shirt. "Boss, how do you sell this plaid shirt, we will get the goods on Taobao." The shopkeeper saw that Guo Yuan was asking the price, so he put down half of the meal and walked over directly. looked at Guo Dayuan, maybe he felt that Guo Yuan was a little young, but he would not have any contempt because the other party was young, although he has been doing wholesale, but he also knows that the people who are doing Taobao now are basically young people.
"But don't call me Mr. Wu, just call me Xiao Wu. Mr. Wang, let's not stay outside, go to your office, let's have a good talk. "It's still a bit hot and humid. Wu Bin's back was sweating a lot.
"30 pieces without velvet, 35 pieces with velvet, there are 8 models, do you want to come in and have a look" The boss smiled and pulled Guo Yuan towards the hanger placed in the stall.
The stall is not big, and the boss sets the table, in fact, it is really an idiom that has no place to describe, but Guo Yuan also knows that the wholesale market is like this, offline business is not easy to do in these years, the competition is too fierce, clothing, food, housing and transportation, clothing ranks first, no matter when, the market for selling clothes is always a red sea. Guo Dayuan himself just wants to take advantage of the rapid development of e-commerce to get on the bus, and then quickly transform into H& amp; M, zara and other types of stores, and finally fly offline and online together, commonly known as double flying.
"These styles are all on the hanger, you see." After entering the stall, the boss pointed directly to a row of clothes and said to Guo Dayuan
Guo Dayuan touched the fabric of the clothes and said, "This shirt is of good quality." "Guo Yuan sold women's clothing before his rebirth, and he also studied clothing design in college, so he is very experienced in clothing fabrics. This kind of clothes on the market has to be sold at least about 80, if it is packaged well, and then trimmed the thread and the like, it is okay to sell it for more than 100, Guo Yuan's heart has a bottom.
The boss who sold plaid shirts also smiled when he heard Guo Yuan's words, but didn't say anything.
"Our store is planning to create a popular style, I think your plaid shirt is still very good, and the purchase amount of this dress will definitely not be less than 1 million. But we want to sign a formal contract, because we want a stable supply, the payment method is paid monthly, the contract guarantee is 1 million purchase amount, and the most important thing is that the price has to be lowered. Wu Bin said directly.
?“ 25 bar. The boss didn't expect Guo Dayuan to be a big customer, so he quickly quoted Guo Yuan according to the standards of a big customer.
"For the first cooperation, I will quote a price that I can accept, 20 yuan." Guo Yuan must be dissatisfied with the boss's answer, after all, the so-called big customers are considered big customers if they get 10,000 yuan a month. Guo Dayuan is not a rookie who has just arrived, mainly because of this guaranteed contract of 1 million, which is his capital to have the confidence to suppress the price
Of course, it's not that the 1 million boss can earn much. In fact, this doesn't make much money, and the labor cost of making a small clothing workshop is actually quite high, but at least this can make the maximum use of his production line and workers, such a large amount, the light fabric can be much cheaper than the original fabric.
Because Guo Dayuan's goods are large, in fact, the boss's current concern is to press the goods, plus Guo Yuan asks for a monthly settlement, so the risk of this list is five or five.
"Boss, let's not say anything to refuse my words, I'm not the first time to buy, I can find you here, and you said this price, must have been known before, I am sure to say, now 20 yuan a piece of this price you must still have earned, first of all, you such a clothes proofing has been completed, you only need to produce on the assembly line, and to make 1 million clothes of fabrics, you must also have a discount when you go to the fabric," Guo Dayuan's eyes kept looking at the boss of the wholesale women's clothing in front of him, and paid attention to the change in his demeanor, although the boss selling clothes can be regarded as an old man, but 1 million is not a small amount after all, this is 1 million that has signed a contract and guaranteed income from drought and flood. His brows furrowed slightly, obviously considering Guo Dayuan's proposal.
"I'm sure I can find another store in Huanbei that costs less than this, as far as I know, many stores offer as little as 28, of course, maybe the quality of their fabrics is not as good as yours, but I don't really care about that at the moment. After all, many people can't tell the difference between the fabrics, and you don't have to calculate the price well. Since Guo Yuan saw that he was hesitant, it was obvious that he could come over at his own price, so he began to threaten.
After all, if Guo Dayuan's list of 1 million yuan was not really good, he would not let it go easily.
Sure enough, when I heard Guo Yuan's side say that there was a second point, I immediately looked at Guo Yuan.
After Guo Yuan's coercion, Natural Living needed to be tempted, and the boss standing by Guo Yuan's side also needed a reason to persuade him to agree to cooperate with Guo Yuan. "I'm not a Tmall store here, we are planning to create a popular style, so we chose your clothes, which does not mean that our family only sells this one popular style. And our later cooperation is that as long as it is the same style of other people's house and your style, we will take it at your house. Before the expiration of the contract for this first cooperation, as long as we have the second and third hits, in the case of the same purchase price, you have priority, we will first find you to cooperate, we will sell up the style, you can even directly take the sample clothes to us OEM, as long as the style and fabric are the same, we will buy from you. If you still don't think it's okay, then I can only give up. "Guo Yuan has an advantage, the appearance of a light smile can always make people feel that what he said is very good, just like when the white wolf with empty gloves fooled Pei Guangguang.
The boss of the plaid shirt felt countless 1 million flying towards him in Guo Yuan's tone, and the most important thing was an order of 1 million, 20 yuan per piece can earn 2 yuan a piece, and 50,000 pieces is 100,000 yuan. "Okay, I understand what you said, then 20, the first cooperation, a loss is a loss, I should make a friend." Crying poor is indeed a necessary skill for every businessman.
"Deal."