Nansha, Su family.

"Mom, these sets of templates you have chosen are good, this elegant style is a long-standing trend, and it is especially suitable for the weather in our south, but I think that with our current scale, it is better to do less women's clothing. Su Jingzhen took the women's clothing design drawings handed over by Jiang Xiuxia, hesitated, and tried her best to choose a more tactful way to persuade her mother not to make women's clothes.

"Why? Why can't you make women's clothing?" Jiang Xiuxia is not a person who can't listen to objections, and she has always attached more importance to her son's suggestions, so when Su Jingzhen objected, Jiang Xiuxia was not as stubborn as she imagined.

"How to say, the style of women's clothing changes more frequently, and sometimes it is difficult to grasp which way the trend is going, you can only observe the sales in the market to judge, so that everyone is on the starting line, which will inevitably cause unnecessary competition. Su Jingzhen paused, straightened out his thoughts and continued.

"When everyone wants to catch up with the trend and want to sell the hot-selling products on the market, it is inevitable that they will swarm out the same version of the style, when the market is full of the same style of clothing, and want to sell their products, then the price reduction will not be avoided, everyone will reduce the price, then it will be a bad market. ”

Jiang Xiuxia pondered for a while, what her son said was right or wrong, if she didn't grasp the current popular style, Su Jingzhen's words were correct, but if you can determine the current popular style, then you can make a lot of money by launching clothes that are in line with the current trend, and the clothes will not be sold at all.

While eating, Su Jingzhen observed the expressions of his parents, and found that his mother was a little disappreciative and looked calm, and he knew that his mother did not agree with his statement in her heart.

"Mom, you have to look at these things from a different perspective, my cousin told me, you have been learning how to make brands during this time, and you have also bought a lot of foreign fashion magazines, and you have made statistics on the clothes that are now popular in Hong Kong, I believe you must have your own set of ideas in your heart.

But we do manufacturing, not fashion design, we don't need to undertake these things, whether it is popular or not, as long as the product is easy to sell, the factory is our foundation, so I think you should choose women's clothing from the beginning.

Making children's clothing, men's shirts, t-shirts, polo shirts, men's and women's underwear, underwear, these clothes that don't need to be considered too much style are what we should do. ”

Jiang Xiuxia listened to her son's words, frowned and thought for a while before saying: "But in this way, it will also face a large number of similar products on the market, which is not the same price?"

The varieties that Su Jingzhen said already exist on the market, and there are many of them, so doesn't that contradict what he said before?

"It's different, women's clothing, once it's not popular, the clothes will be smashed on your hands and can't be sold, even if it's sold, it's a low price, because the style is not popular.

What I just said is different, the style is not a problem, because these are necessary products, no matter how the trend changes in the future, these clothes will not change much, the most obvious is the variety of men's shirts, ten years ago and the current is the same, I think even ten years later, it will not change, so even if it can't be sold for a while, then there is no need to worry too much, sooner or later someone will need this. ”

After Su Jingzhen finished speaking, he quickly took a few bites of rice, although he can cook himself, but on the side of the American emperor, the things made with the same ingredients and the same ingredients always feel that they are not as delicious as at home, and now that he is back, why don't you hurry up and eat to your heart's content?

"Xiuxia, it's just about the shirt, I agree with Jing Zhen's statement, you can see it when you look at me, men don't have so much trouble, it's not strange to wear a shirt for ten years, as long as it's not bad, you can wear it all along, this is different from women's clothing, many women's clothing is still popular this year, and if it is not popular next year, others will not wear it. Su Jing's thoughts were a bit similar to his son's, so he also said his thoughts.

"So your men's money is not easy to make, and if you are outdated, you will have to buy new ones, and if they don't buy new ones, how can our products be sold?" Jiang Xiuxia is very lenient and very lenient, and it is different with her husband, so she immediately refuted.

Su Guo rolled his eyes, didn't speak, and continued to eat.

"Mom, this is not a separate problem, nor is it a hostile problem between you and me, I am just talking about what type of products our factory or the brand you want to build in the future should be built on first.

For example, if you have two or three consecutive styles that are not very popular, then those women may think that your brand is very old-fashioned and not fashionable, and she will not buy your clothes directly in the future, so that the factory will become very passive.

But when I make men's clothing or other products, I can have a relatively stable foundation, because this product can continue to sell and will not go out of style.

After the foundation is solid, we can go back to making women's clothing, and even if we smash it, we can afford to lose.

And I'm not saying that you can't make women's clothing now, but you can't focus on women's clothing. ”

After eating a few bites of food, Su Jingzhen couldn't help it anymore and continued to instill his own views in his mother, because his father was an engineering man, and he grew up in a relatively closed era.

So Su has never had any ideas in terms of products, what his mother says, he does what he does, he doesn't know anything about fashion and trends, so the family's clothing business has always been the final word of his mother.

But Jiang Xiuxia herself is not much better, she also grew up in that era, although she has made up a lot of popular elements during this time, but she does not have a clear purpose for the positioning of the brand and the target customers of the product, just relying on feelings, observing others, and learning from other people's experiences.

"Jing Zhen's words make a bit of sense, we must first have a basic plate, that is, a base area, and then expand and extend. Su Kuang very much agreed with what his son said, for his wife's business, he felt a little inappropriate before, but he couldn't say what it was, and now after his son said this, he felt that this was said to his heart.

"Hey, then I haven't wasted this time? I've read so many fashion magazines, and asked your cousin to introduce some designers, and invited others to a few meals. Jiang Xiuxia pondered for a while, and also felt that what she said seemed to be very reasonable.

"No, how can you be blind, you do the same for women's clothing, but each time the investment should be less, and the amount cannot be enlarged, which can also improve the grade of the brand, because each product is a limited edition. Although Su Jingzhen has not really done the clothing industry, he has seen how pigs run in the future.

"And you can also find your cousin, isn't Yuan Yongyi so close to us, she is originally in the entertainment industry, she should have knowledge and connections in this area, ask her to introduce some people to get to know her, and help you figure out the context." Su Jingzhen, who ate a piece of steamed scallops with garlic vermicelli, wiped his hands and continued.

"I have been introduced, you asked your father, once she came back to perform on stage, I rushed over with your father, and I also invited Yongyi to have a meal. Jiang Xiuxia said with a slight show, and also sandwiched a piece of tape for Su Guo.

"That's okay, even if Sister Yongyi doesn't understand herself, she always has an image design, just look for her. Su Jingzhen saw that her mother heard this, so she began to let go of her belly and eat it violently.