Chapter 209: The Impact of Linked Propaganda
With the popularity of the sixth episode of the anime and a large amount of media exposure, the comic linkage promotion began to exert its power. Pen, fun, and www.biquge.info
This model is very interesting, those old fritters who engage in propaganda can see the benefits of this model at a glance, and they don't consider it at all, so there are many works that follow the trend, and this interesting four-panel comic has become a new favorite on the search list, and it will enter the top ten overnight, and some people will also take a look at it when they see the hot search list, which is equivalent to many editorial departments helping to advertise for free.
Wang Ming and Sun Yang's comics will officially start serialization on "Cat Look" on September 1. In the past six months, the personnel of "Cat Look" have undergone a lot of changes with Wang Ming, and it was not until the last two months that they have completely calmed down. The sales of the magazine have gradually stabilized with the stability of the editorial department.
After the investigation of the marketing department, it was found that most of the markets in today's demon capital and radiation range have been saturated, and if the magazine wants to continue to develop, it is necessary to expand the branch and expand the market, but this kind of thing is easy to say, but it can't be done quickly at all, there are many procedures to go, so you can only wait.
It's just that this week's "Cat Look" sales showed a contrarian growth, on Saturday, the editorial department received a lot of orders from all over the country, and some local booksellers also increased some orders, although the number of local booksellers each order is not large, but the base is there, all of a sudden there is nearly one million more sales, which is close to one-tenth of the total sales, plus those foreign booksellers' orders, the sales increase in this issue may exceed 5 million. This kind of data growth is not valued by the editorial department.
Liu Chengfeng's hands flipped through this issue of "Cat Look" and listened to the reports of the people below.
Although he had already reviewed it once, this sudden situation forced him to analyze it in the magazine again.
picked up "Cat Look", and on the homepage is a boy wearing a straw hat, with black broken hair, two rows of big white teeth when he laughs, wearing a red short undershirt, and a pair of cloth shorts underneath, looking a little dull and without any special temperament. On the cover of the magazine is a serial trailer, as well as some information about Qingbai and newcomer Yang, as well as a brief story introduction.
It stands to reason that the cover of the front page of a magazine is the strongest advertisement, but now it is broken by the linkage promotion of a cartoonist, even if everyone knows that this is because of the freshness, but at this week's summary conference, they have to mention that they must analyze what is the best linkage publicity model, otherwise as a pioneer, it is very embarrassing to compare with others.
In fact, the important thing is to be interesting. If you can take into account the fun at the same time, reflect the character of the character, explain the story style, intersperse some sharp complaints and cuteness, and then distribute the position of everyone in the comics, then it will be a more successful linkage comic.
But there's a problem here, and that's anticipation. Once other works are used, the sense of expectation of the promoted work is raised, then the new work must be worthy of this expectation, otherwise readers may be doubly disgusted with this work, so this linkage mode can probably only be used for the interaction between authors of the same level and strength, and it is easy to have accidents across levels.
Closing the magazine, Liu Chengfeng sighed with emotion. This is the strength of the faction.,People just have this self-confidence.,It's the courage to use their own successful works.,Promote unknown works.,Even in the last call,Teacher Qingbai said that this work is better than "One Punch Man",Although this possibility is not ruled out.,But is the confidence of the fan really good? He was a little curious, touched his elbow to Xiao Yuan, who was standing beside him, and asked, "Now, today's data is also out, how is it?" ”
Recently, Madoka's subordinates have become the first person under the editor-in-chief because of the four people of Fujian Yoshihiro, Naoko Takeuchi, Qingbai and the new Yang, and others can only rely on seniority to suppress her, but in this kind of place where everything depends on grades, seniority is really nothing most of the time.
It's just that Madoka is self-aware, and she knows that her status has little to do with her efforts, and she is just brought by a few cartoonists under her name. So she has always maintained a humble attitude, humbly asked for advice and learning, coupled with the affinity brought by her beautiful face, she really got a lot of help, so that she took a lot of detours on the road of editing.
"The results of the three-day statistics show that the sales of our magazine reached 16 million copies, and the sales of the three nearby provinces increased by 17.1%, and after removing the nearby three provinces, the national sales increased by 11 times, and the sales exceeded one million for the first time, creating the history of the editorial department."
In the past three days, everyone in the editorial department has been investigating this matter, and after Xiaoyuan summarized this information, he recounted the situation one by one: "Among them, Dongying Province has the highest sales, accounting for one-third of the total sales of 1.17 million...... Half of this increase in sales comes from subscriptions from major companies and libraries, and it is expected to fall back to about 600,000 next week. ”
Liu Chengfeng also knows in his heart that what he has to do now is to minimize the decline and expand market share, but unfortunately he can't do it. If he had known that this would happen, he would have prepared for this issue, such as informing the cartoonists in advance to draw something interesting, or bringing a little gift to the magazine, doing an interesting survey, etc.
But now it's too late, and I can only rely on the quality of Mr. Qingbai's new work to keep people. Liu Chengfeng doesn't like this feeling of passive waiting, he is used to holding his fate in his hands, but he can't help it, there are some channels that he can't use, and even the chairman can't use it, so he can only cry out in vain.
Thinking of this, Liu Chengfeng frowned and asked, "Has Teacher Qingbai's new work been passed on?" ”
Madoka closed the information in his hand, held it in his arms and said, "Until a second before the meeting, it hasn't been transmitted." ”
"Alas, I'll be notified of the news."
Liu Chengfeng has become accustomed to Qingbai, he always sends the manuscript over when he is about to get off work at noon, according to the analysis of the editors, he estimates that it is transmitted regularly, because every time he uploads the time is around half past ten, if it is not timed, the time cannot be so accurate.
Liu Chengfeng thought more. As a teenager who has just been 16 years old, Qingbai has a lot of energy, but it is difficult to balance animation, comics, novels and music, so he is likely to sleep late, but sleeping late is a common problem of cartoonists.
"When the manuscript comes, I will send it directly to the printing house, so I won't read it, and I will keep some expectations." Liu Chengfeng smiled bitterly, stood up and said to everyone: "This is the end of the week, everyone can pack up and get ready to get off work." ”