At an altitude of 30,000 feet, inside the Gulfstream V private jet.

Mike said to Su Jingzhen a little embarrassed: "Actually, it's not an introduction, my family used to make clothing, but it has closed down in the past two years, the competition in this industry is too fierce, and now it is popular to chain, my family doesn't have such financial resources, so ......"

Su Jingzhen's face froze, and he was a little embarrassed, this is a scar?

"Oh, this ...... Mike, I'm sorry. ”

Mike actually has a good impression of the clothing industry, after all, his father took him to his family's clothing store to play since he was a child, and many happy memories of his childhood happened in the clothing store.

"Why don't you continue to do it? You know that a lot of clothing is OEM now, you look at the Su family's industry is obvious, you come up with the design, and then hand it over to the foundry, so that you don't need to build your own processing plant, the cost is saved, and the price competitiveness has also gone up." Although John doesn't know much about the garment industry, as a business school student, he still has a little understanding of the transfer of manufacturing and how traditional enterprises can be transformed.

"Some things can not be solved by outsourcing, you don't have enough design team, then the number of new clothes each season will not be much, everyone is also outsourcing, you can't compete with those large chain stores, after all, others have money to do publicity, we don't have money.

And if it's just a chain store, it's good to say, sometimes you are facing several chain stores, they are competing with each other, in the price war, our family only has two or three stores, in this case, the living space is squeezed, the goods that can be sold will be very few, the profit can not maintain the daily expenses of the store, can only close, there is no other way to deal with it. ”

Mike had really studied how his family had been defeated, so he had a lot to say on this issue.

Su Jingzhen listened and spread his hands, this problem is actually unsolvable in the US Empire, because the consumer population of the US imperialist determines its consumption mode, especially under the impact of global economic integration, a large number of small enterprises have closed down, because the total population is small and cannot support diversified small businesses.

This phenomenon will now appear in developed countries in Europe and the United States, and will appear in emerging countries such as Yuxia in the future.

Of course, relatively speaking, the resistance of small enterprises in Yuxia will be stronger than that of small enterprises in Europe and the United States, because there are many people in Yuxia, even if they are squeezed by other people's large enterprises, they can eat some meat scraps in the gaps, which is enough to maintain.

"Actually, it's not that the kind of small stores in the past can't be done, and now everyone can see the prosperity of the Internet.

There are a number of online book-buying sites that can open up to customers from all over the world at the same time, and the number of potential customers it has is staggering.

And now that more and more people are seeing this, then I believe that in the short term there will be a platform where online shopping is the main content.

When payment and shipping are not a problem, the explosion of energy from such a website will surprise everyone. ”

Su Jingzhen hesitated for a moment, and finally told his friends for the first time about the concept of online shopping, and looked forward to its future development.

"So you're starting to enter the Internet industry now?" Michelle's business sense is very keen, and she immediately thinks of Su Jingzhen's easy search.

"My web navigation site is a little bit of a fight, mainly to go in and test the water. Su Jingzhen shrugged his shoulders and didn't say what he really thought in his heart.

"What you said seems to make sense, online shopping can indeed develop, in fact, if you study it carefully, this shopping model is not particularly novel, and it is roughly the same as TV and telephone shopping.

You see an ad on TV, you call and order, and the product is delivered to your doorstep, and now it's just a different place to advertise the platform, from TV to the Internet. Nancy thought for a moment and slowly straightened out the concept of online shopping that Su Jingzhen just said.

"The key is how to attract people to watch your ads, in the past, TV channels were limited, so as long as the advertising fee is enough, you can push it on the whole platform, no matter which station you go to.

But now it's not possible on the Internet, so Su will do this web navigation, as long as he wants, add a button with the name of the product on the page, then the people who click in to see it will be potential customers. ”

John also began to understand why Su Jingzhen did network navigation, he once helped Su Jingzhen find some people from the club to publicize, among so many people on the plane, except for Joanna and Nancy, now it is estimated that he knows best what this easy search is.

Su Jingzhen nodded secretly, John was right, controlling the terminal is not to watch what netizens want to watch, but to help netizens choose what they want to see.

When Su Jingzhen said that when he was shopping online, Mike had been pondering after listening to it, and now his classmates have expressed their opinions, and his thinking is getting wider and wider.

What would happen if I put my own clothes up for sale? In the past, my store closed down because no one came in to buy anything, but now I put it on the Internet and face netizens all over the world.

"Sue, open a clothing store online?" Mike knew that Su Jingzhen just proposed the concept of online shopping because he wanted to solve the problem of customer source for small sellers, so he now told Su Jingzhen his idea, I don't know if such an idea will be valuable and whether it can be realized.

"Mike, if you want to go online, then you first have to solve a crucial problem, which is how do you solve it when there is price competition. Su Jingzhen did not raise other difficulties, such as payment and transportation, but raised the problem of a product after it was put on the shelves.

"Price competition?" Mike asked rhetorically, a little incomprehensible.

"Yes, there are a lot of smart people in this world, what you and I can think of, others will also think of, so when a large number of online shopping platforms appear on the Internet, everyone sells T-shirts for 9.9 US dollars, what will be the problem?

This question not only asked Mike, but also asked other friends, and John muttered: "Price reduction, but others will also reduce prices, so it is still price competition, but the final result is that no one can make money." ”

Michelle was also thinking, and she stared at Su Jingzhen, as if to figure out why Su Jingzhen thought about things and why she could think so far.

Everyone else is just thinking about whether it is possible to open an online clothing store, and he has already thought about what to do when others also open it. (To be continued.) )