"Teacher Ye, you are not kind this time, I have worked hard to persuade the station, and I also made a cameo appearance as a spokesperson, you are good, the promotional video of "The Voice of China", take it out as a favor, you tell me yourself, are you right about Lao Hong?" Pen, fun, pavilion www. biquge。 info

In fact, Ye Qiu didn't expect that CCTV, which has always been strong, would have such a big deal this time, and it seems that the rise of local satellite TV in the past two years has made CCTV feel some pressure.

Although CCTV cannot be replaced in the first place in China due to political factors, as the largest TV station in China, it has endless advantages, but as a result, local satellite TV has repeatedly stolen the limelight, and the ratings have fallen a little faster than before, so CCTV's high-level management is also holding its breath.

This time, in fact, Ye Qiu picked up a big bargain, and CCTV's move can be regarded as a signal to the outside world, that is, as long as there are good works, CCTV does not mind spending money.

And there is another one, CCTV is basically a monopoly in terms of humanities, politics, current affairs, etc., but with the efforts of various local TV stations and the strong support of local governments, local TV stations have found another way, and in terms of entertainment, there is a trend of catching up.

CCTV has not tried, engaged in entertainment talent shows, but spent a lot of money and invested a lot of resources, but the result is not as good as local TV stations, for which many people are complaining, if CCTV is not CCTV, then it is not the opponent of local TV stations at all.

Doesn't this sentence be understood in reverse, does it mean that the top management of CCTV is not as good as that of local TV stations?

Although CCTV also has such and such restrictions, ordinary people don't see it that way.

And with the development of the economy, people's demand for film and television entertainment is getting higher and higher, so CCTV has also begun a series of internal reforms this year to adapt to the new situation.

This can be seen from the beginning of CCTV's vigorous and entertaining talent show.

However, although Hong Tianming did not get "The Voice of China" for a comprehensive set this time, he proposed that the variety channel and the newly opened CCTV 15 sets of music channels win the first season of "The Voice of China" together, in fact, it is the first season, in fact, if nothing else, basically "The Voice of China" will be CCTV's bag in the future.

Hong Tianming also showed his overall view for this, of course, these are all false, the fact is that the price that the comprehensive channel needs to pay to win "The Voice of China" is much higher than the price paid by the variety channel and the music channel.

Don't look at the variety channel and the music channel, 70% of the share is given to Dianjin Film and Television, but in fact, it is also the prime time of the weekend, but the original ratings of the variety channel and the ratings of the comprehensive channel are completely different.

And the music channel doesn't need to say more, the music channel basically doesn't talk about the ratings and advertising fees now, it's just a new channel.

Many people may not even know that CCTV actually has 15 sets of music channels.

But if CCTV only comes up with a music channel to bid, I'm afraid Ye Qiu will be the first to disagree.

Therefore, bring the variety channel, and for the comprehensive channel, if you spend a lot of money to win "The Voice of China", it is better to broadcast other programs or dramas.

is like the variety channel, which gave up 70% of the share, compared to the original small advertising share, no matter how high the share ratio is, it is not much money.

Even, if "The Voice of China" meets expectations, then even if it is 30%, the variety channel will not lose money, and it can get a super rated program, and it can push the music channel by the way, why not?

Not only is the guaranteed purchase price a cost, but in fact, the weekend prime time of each TV station is also a big cost.

"Director Hong, you can't understand it this way, my micro-film of "Old Boy" is precisely because it is a promotional film for "The Voice of China", so I did this, but "The Voice of China" benefited more, there are so many TV stations that promote "The Voice of China" for free, and the effect, if it is replaced by publicity costs, is not a small amount. Ye Qiu said with a smile.

Of course, Hong Tianming also knew that this was just an excuse.

"Mr. Ye, this time "The Voice of China" is on CCTV Variety Channel and Music Channel, but I am the deputy director of the comprehensive channel, you can't watch me go home empty-handed, right?

Although "The Voice of China" does not have a comprehensive channel, for other TV stations, CCTV has always taken the lead, and although "Full House of Romance" is a script written by me, it is dominated by Fengyun Film and Television after all, so I dare not guarantee this matter. Ye Qiu snorted, although if he spoke, Chen Silin and they would definitely not have any opinions, but this was also a good excuse.

"As long as Mr. Ye agrees, we CCTV will naturally do the work over there. Hong Tianming said with a smile.

Having said that, Ye Qiu naturally can't refuse anymore, but it is impossible for CCTV to win "Full House of Romance" without bleeding.

Moreover, TV series are different from variety shows, the first round of TV dramas is given to CCTV, and other TV stations can also buy it in the future, so as long as the price is right, Ye Qiu is naturally more inclined to cooperate with CCTV.

"Director Hong, I also have something here that I want to ask Director Hong to draw a line...... Ye Qiu said with a smile, come and not be rude, just take advantage of this time to bring it up, I believe that Hong Tianming should also consider it if he refuses.

Teacher Ye spoke. Hong Tianming said with a smile.

"That's the case, Sosou acquired Yiwang, but compared with other things such as Xinwolf.com and China.com, Yiwang still has a great disadvantage in news and current affairs, so I thought if I could ask Director Hong to help pull a line, and ask CCTV to provide some support to Yiwang in this regard?" Ye Qiu said.

Compared with the new wolf network and China.com, which are the old top portals in China, there is still a big gap in news and current affairs, and if you want to make up for these gaps in a short period of time, CCTV, the largest official media in China, can provide some convenience, then it is naturally the best.

Hong Tianming was originally worried that Ye Qiu would raise some problems, but he didn't expect this, for Hong Tianming, this is really not a big deal.

In fact, CCTV originally had a certain amount of cooperation with China.com and Xinwolf.com, and now it is very easy to have one more Yiwang, and this itself is also a matter of generating income for CCTV's news department, so it can be said that Hong Tianming does not need to sell any favors at all.

This is the difficulty of the victim, and the meeting is not difficult. Yiwang has to do this, I am afraid that it may not be possible to do it even if I break my leg, but for Hong Tianming, it is just a matter of greeting.