Just when the media reporters were still shocked by the three contents of the press conference, Feng Shan finally announced that he would enter the Q&A session next.

Next, we will enter the question session, all media reporters, please raise your hand first, and those who are named can start to ask questions to Mr. Ye Qiu, Mr. Lu Dongfang, and Director Li Yuanjun, because there are a large number of media friends who come today, so each media friend is only allowed to ask one question. ”

"I announce that the Q&A session is now open!"

"That reporter friend from CCTV. ”

Generally speaking, in the on-site questioning session, basically the first one will be given priority by CCTV media reporters, which is also a common practice.

So everyone didn't care.

"I want to ask Mr. Ye Qiu, the main theme movie, has never been a popular special theme with the audience, so far, the main theme film to create the same type of box office record film, but also back to 10 years ago, in recent years, the domestic box office has increased dramatically, but the box office of the main theme film has not changed much, then I want to ask Mr. Ye Qiu, what is the reason why you dare to invest 200 million US dollars at one time, on average, a equivalent of 600 million Chinese dollars, such a cost, even if it is a commercial blockbuster, can it rarely be reached, then I think everyone will doubt that such a high cost investment can recover the cost？”

"I understand what this media friend meant, it is true that the main theme movie has not made much success at the box office, but this representative main theme movie cannot make a breakthrough. ”

"In my opinion, no matter what type of movie, there is a way to success, but in the past, our main theme films have not yet found a suitable path, and I believe that we have found it. I think it's a wrong understanding to treat the main theme movie as a special theme, which is different from commercial films and literary films. ”

"The same main theme movie, in Hollywood, is also a commercial film, I think the two can coexist, once you find the main theme film and commercial film convergence point, successfully integrate commercial elements into the main theme movie, through commercial film to express the idea of the main theme, I think it is completely feasible, then the main theme movie can also expect the box office. So the cost issue, I believe is not a problem. ”

Although he was not too satisfied with Ye Qiu's answer, at this time, it was difficult to expect Ye Qiu to give a clear source of confidence.

After all, the movie has not started filming yet, and they can't question Ye Qiu's self-confidence, because so far, none of the movies Ye Qiu has handled have failed.

The second reporter's question was a little intriguing, and he was still looking for Ye Qiu.

"Mr. Ye Qiu, we all know that you are known as the king of advertising, the god of creativity, the holy hand of gold, good at turning decay into magic, often a film, maybe not really that good, but under your unexpected marketing promotion, often can achieve good results, then my question is, for the two main theme movies of "Wolf Warrior", Mr. Ye Qiu, will you completely operate it by means of commercial films, such as whether you will place advertisements on a large scale in the movie, etc......."

"That's a good question, many of our previous main theme movies are limited by the times, so there are almost no product placements, but the events we adapted take place in a modern context. ”

"Personally, I think that any movie in the modern context is a natural advertising vehicle in itself, because it is impossible for you not to have some real products, brands, and so on in the movie, so why not make full use of these things? For example, the Mekong River operation will definitely involve transportation, which brand of car is used, I don't think it will have any impact on the plot. ”

Of course, the main theme movie will be more rigorous in the design of lines and dialogues, etc., and will not be deliberately modified for the sake of advertising like some commercial films, and all product placement advertisements will be carried out in a subtle and silent way. ”

"Putting aside other factors, the main theme movies with a modern background do naturally have a natural commercial advantage over the main theme movies with a clear background of the times. ......”

Ye Qiu's words made everyone at the scene nod their heads involuntarily, many people are on the same page as product placement advertising, and other movie product placement advertisements are still criticized, not to mention the main theme movie.

But I have to admit that what Ye Qiu said is indeed right, because the incident happened in modern times, and it was based on modern society, so naturally there will be some things that will appear in reality, and these things can obviously be achieved through product placement to achieve a win-win situation, so why not do it?

Another point is that many times, in fact, the pictures in many movies are not product placements, but in the eyes of the audience, they are product placements, so whether you do it or not, it is all advertisements in the eyes of the audience.

If that's the case, then why bother with it?

"Mr. Ye Qiu, when "The Great Cause of the Founding of the People's Republic of China" was cast, a threshold was set, that is, actors of Chinese nationality were required, and according to Mr. Lu, this suggestion was first put forward by Mr. Ye, so I would like to ask the same as the main theme movie, so will the two "Wolf Warriors" this time still exclude those actors who change their nationality like "The Great Cause of the Founding of the People's Republic"?"

"First of all, we have to make one thing clear first, although "The Great Cause of the Founding of the People's Republic" and "Wolf Warrior" are both main theme movies, they are actually completely different. "The Great Cause of the Founding of the People's Republic of China" is one of the most important historical events in China, and if such a film is played by those 'international friends', is it inappropriate? Unlike "Wolf Warrior", both films are adapted from transnational events and foreign-related events, and a large number of foreign actors will appear in both films. ”

"However, what I want to say here is that although it is different from "The Great Cause of the Founding of the People's Republic", we really won't consider which actors have changed their nationalities in these two movies, first of all, let's talk about the movie adapted from the incident of "Operation Mekong", the theme is that those who offend my Chinese will be punished even if they are far away, and in addition to the first protagonist, there are other supporting roles, all of which belong to our Chinese police, I think it is difficult for the audience to accept a Chinese superhero, a foreigner, right? In the same way, for a foreigner to play the role of our Chinese police, to carry out the task of criminalizing our Chinese people even if they are far away, no matter what other people think, at least I personally cannot accept it. ”

"Of course, these two films will not completely disapprove the actors who 'change nationality', such as some villains, if they are willing to play, I think there is no problem, but in this way, will it give the audience a feeling of insinuation? insinuation that they change nationality is a betrayal of the motherland? So in the end, we decided to temporarily exclude them for the sake of unnecessary suspicion. ”