Chapter 391: Hu Yang's Class Begins (I)

After the variety show of the Xinyue Director Contest was recorded for about five episodes, Wang Nuannuan also officially released this variety show on his video website, opening the exclusive premiere mode. Pen, fun, pavilion www. biquge。 info

There is only one variety show on the entire video website, and Wang Nuannuan did not arrange for them to be put on the shelves for other works, of course, it is not that they will not be put on the shelves, but the timing is not suitable.

The Xinyue Director Contest is still going on, and then Hu Yang is no longer paying attention to this competition, because he found that there are really not many directors who can find a working director, and this competition is not very successful overall.

Hu Yang also has a very important thing to do today, because he found that one of his companies has gone the wrong way, and he must go to give them a class to talk to them properly.

"The self-media industry did not exist before, although the existence of this industry has its advantages, but compared to more traditional media, he is still too weak, and there is no guarantee, as long as a small investment can be established, what is good can be profitable, and what is not done well, it can only be eliminated, of course, there are many people who don't understand what self-media is, and they call themselves self-media when they shoot some funny videos with a random number, but in fact, they are all selling dog meat on the head of a sheep.

These are not self-media, they are all selling dog meat on the head of a sheep, because the real self-media is a kind of personal behavior, through blogs, microblogs, sharing platforms, social networks, etc., so that everyone has the function of media and media. Self-media is also an expression of the traditional way of journalism, that is, the personal network behavior that has the function of traditional media but does not have the operation structure of traditional media.

It's not like those companies that have established any self-media, but they are all thinking about relying on some funny self-made videos to win eyeballs and increase fans, which has nothing to do with news and current affairs, they also want to hype up high news hotspots and make themselves popular, so that they can attract investors to invest in themselves, and then they can pull more advertisements to make themselves go further.

Of course, self-media can be corporatized, but how to go this way is not decided by the company's leaders, but you should decide.

If you think you just want to make funny short videos, then yes, we also have an online video company here that specializes in making these videos, and I can recommend you where to work.

Now you answer me, do you want to continue to do self-media or do you want to make funny videos?" Hu Yang came to the company today to give them this lesson, he also felt uncomfortable, he didn't expect that his subsidiary would actually learn from other people's crooked ways, and it will definitely not succeed if he takes such a path, or he won't do self-media, otherwise don't make these funny videos that have nothing to do with the news.

There are many kinds of news expressions, since you choose to be self-media, then you have to understand what you want, if you choose to do funny videos, then you also have to know how you should go this way.

At this time, the person in charge of the subsidiary also stood up with his head down and said: "Mr. Hu, this time my leader has a problem and has not grasped the right way. ”

After thinking about it, Hu Yang also said: "Let me ask first, have you heard of Xinyue Animation, a subsidiary of China Literature Group?"

"I know, I've seen their rampant comics, although the style of painting is very weird, but I think it's quite interesting, and it's also very popular on the Internet. One staff member raised his hand and said, and the others also said they knew.

Hu Yang nodded and said: "Since you all know, then I won't tell you about the rampage comics, let me tell you what you don't know, Xinyue Animation is a subsidiary of China Literature Group that makes animation, you shouldn't know this, what you may not know is that China Literature Group is also founded by our company." ”

"What, China Literature Group was also founded by our head office, but aren't the two companies very large-scale?"

"Yes, yes, the number of IPs of China Literature Group can be said to far exceed ours, and the potential in the future can be described as very large. ”

Hu Yang looked at their discussion, and also smiled slightly and said: " What I want to tell you is that I can lend you the image of the rampage comic to you to use, you can combine this with the news, and make a talk show that talks about the same as the news, because we do self-media, so we don't need to break the news very evenly, we are not traditional media, I don't need to think that they have a very good news sensitivity, my request to you is to pick out the key points of their news for a week to ridicule it, of course, many news will not break some hot spots on the Internet, our characteristic is what is the most popular, we will say anythingI've already made it so clear, you should know how to do it. ”

It can be said that he told them all the routines of the show, and also gave them the image of the rampant comics, and also added the current popularity of the rampaging comics, which also made them rub off on the popularity of the rampaging comics.

Of course, there are also people who want to make funny videos, so Hu Yang also told them about the routine of funny videos, and Hu Yang said to them: " Since you're going to make a funny video, then I have to tell you about the routine of the funny video first, we won't say much else, I think you all know the video content, but if it becomes popular with the funny video, you may not have the experience I have, you make a video, you have to let others see your work, you have to have a display platform first, this platform I have prepared for you, you don't have to worry about this, with a display platform, then your content is very critical, and there is your way of publicity。 ”

Hu Yang saw that they didn't ask questions, but still listened carefully, and Hu Yang also continued: "To make funny videos, we have to be informal, don't care so much about the reasonableness of things, we have to be clear about what kind of video we are making, what age group is suitable for people to watch, and where is our target group?"