The Victoria's Secret show in the previous life, in fact, can really become popular all over the world, in Ye Qiu's opinion, it really has nothing to do with fashion. Pen, fun, and www.biquge.info

What is fashion? Especially in the case of underwear, fashion is the ability to arouse men's hormones.

You don't see that almost every year, there are countless "playboys" who pay for high-priced underwear.

How many women can actually buy underwear?

And in the Victoria's Secret store, how many underwear on display at the Victoria's Secret show can really appear in the store?

Ye Qiu really doesn't understand fashion, but he knows that when a brand gives people an incomparable impact, then this is fashion.

Of course, not only underwear, but also pajamas, cosmetics, beauty, magazines, etc., Victoria's Secret can be said to be all-inclusive, although the main focus is underwear, but it is not only underwear.

But for now, it's too early to think about that.

As for this group of second generations, they have already been impatient to think about it one by one.

However, this matter is not so easy to operate, fortunately, these guys, although their status in their respective families is not high, but after all, they are still incomparable to other ordinary people.

In terms of branding, Ye Qiu directly decided on Victoria's Secret, as for why? What is the why, what is the most annoying name, why not use it if there is a ready-made one?

Soon everyone began to talk about it.

In terms of underwear companies, it is the easiest for them to directly acquire an underwear company and then transform it on this basis.

Chen Silin has the most blessed right to speak on this point, he is the most bullish clothing tycoon in China, and it is not difficult to solve this aspect.

The second is money, which is not a problem at all, and several second generations have discussed it again, planning to find a family to get money, at least to be able to raise 100 million.

Then Chen Silin and Ye Qiu can come up with some more money, and this matter will be considered temporary.

Finally, it's the most important people and show.

In terms of the person in charge, it is not difficult to find, but the key is that this show is not an ordinary show, and it is really difficult for ordinary people to make it a show that attracts the attention of the whole of China and even the world.

In the end, everyone unanimously decided to find a professional fashion show company to do it, if it doesn't work in China, you can go abroad to find it, which is no problem.

In fact, the most difficult thing is that the design team and the internationally influential fashion figures, although they can throw money at it, they also have to have goals.

As for the model, this is actually the simplest problem, the above problem is solved, and the rest is a matter of money.

With fashion bigwigs joining, coupled with the gimmick of the world's most expensive underwear, plus the charm of money, I believe that no model will refuse such a grand event.

There is also the problem of publicity.

This point is simple and simple, in fact, for the time being, the Internet can only be biased towards pictures and text propaganda, and it is at least a little impractical to do live webcasts in this era.

Then you can only choose the TV station platform to cooperate. Naturally, CCTV is the most suitable, but Ye Qiu feels that CCTV is unlikely to agree to cooperate, at least not in the first session.

After all, it is the mouthpiece of the country, and it has always been known for its seriousness, just like a program like "If You Are Honest, Do Not Disturb", other local TV stations can do it, but CCTV is difficult to do, let alone an underwear show.

The most powerful publicity for the Victoria's Secret fashion lingerie show in the previous life was a Victoria's Secret show at the Super Bowl in the United States.

However, there doesn't seem to be such an influential event in China, which Ye Qiu also has a headache.

Ye Qiu has an idea, next year is the World Cup year, so can we follow the model of Victoria's Secret catwalk in the Super Bowl final and have a catwalk in the World Cup final?

However, Ye Qiu just thinks about it, for the time being, it is unlikely to be realized, after all, the influence of the Victoria's Secret show in this world is far from being comparable to that of the previous life.

Another point is the sales channel, for the time being, it is impossible to compare with Victoria's Secret in the previous life, after all, Victoria's Secret in the previous life was not a small company in the first place, with hundreds of specialty stores.

So for the time being, I can only borrow the S&Y channel first. Then there's the online sales channel.

Of course, stores must also be opened, but they can only be done step by step.

……

For the Victoria's Secret show, Chen Silin led the second generation to start preparations.

If you want to do this thing, it is not an overnight thing, fortunately, the second generation is also idle, so there is no hurry.

For Chen Silin and the second generation, there are some things that are much more convenient to do than Ye Qiu.

For example, registering brands, companies, and acquiring underwear companies can be done in just a few days.

But in other aspects, for the time being, there are no eyebrows.

The underwear company is not a big company, but it is also a relatively old underwear company, but because the design cannot keep up with the fashion, it is gradually declining, but although the sparrow is small, it has all kinds of organs.

Chen Xue is a returnee, once in the fashion capital of France, Paris mod fashion design school, after graduation, in the French fashion brand company as a design apprentice for two years, and then returned to China to be hired by the deteriorating Attachment Underwear to become the chief underwear designer and design director of Attachment Underwear.

But before Chen Xue could exert her design talents, the attachment underwear was acquired.

Attachment is the underwear company that Chen Silin and they acquired.

Originally, Chen Xue was already distracted, after all, with her qualifications, she was not afraid of not being able to find a job in Huaguo.

But when she learned that the company that acquired the underwear attachment injected up to 200 million Chinese dollars after the acquisition, Chen Xue was shocked.

In Huaguo, underwear companies are honest, underwear companies like Attachment are already first-class, but the company's market value is only tens of millions, and now after the company was acquired, it actually injected so much money at once, how can this not surprise Chen Xue?

However, when Chen Xue learned that one of the shareholders was Chen Silin, the son of a Huaguo clothing tycoon, she was not so surprised.

On this day, Chen Xue unexpectedly met several new bosses of the company.

Ten to be exact, all of them are young people without exception, among them Chen Silin and Chen Xue have seen it before, and she has never seen the others.

Chen Xue naturally didn't know that there was such a thing today, or because when Ye Qiu was chatting with the second generation, he had a whim and wanted to design a few underwear by himself, and he was made fun of by everyone at that time.

Not long after the company was acquired, everyone instigated Ye Qiulai to come to the company to get his underwear design out.

Actually, where does Ye Qiu know any underwear design, but he hasn't eaten pork, hasn't he seen a pig run?

Ye Qiu's thoughts are evil, ahem, when he first thought of Victoria's Secret, Ye Qiu couldn't help but imagine what kind of scene it would be like to let An Xin wear those avant-garde underwear in her previous life, but as a result, as soon as this evil idea appeared, it was out of control.

In real time, Huaguo is still relatively conservative in terms of underwear and dress, and even if you want to buy it, you may not be able to buy those avant-garde underwear. (To be continued.) )