The next week of "Kung Fu Hero", the box office was fermented because of word-of-mouth, coupled with more and more angry young people spontaneously boycotting the film, and the frustration of American publicity, Chinese actors collectively questioned and protested, and there was even a trend of "Endless Dust" full of wind and rain in the city. Pen ~ fun ~ pavilion www.biquge.info

Although "Kung Fu Hero", which had high hopes, still won the weekly box office championship, the shrinkage of nearly 50% also disappointed East Film Group.

The box office of 28 million is half higher than the box office of the third week of "Destiny Call Transfer", but if you look at the number of films, "Kung Fu Hero" is almost more than double that of "Fate Call Transfer", and it is only the second week, but "Fate Call Transfer" is already the third week.

Although the box office of "Destiny Call Transfer" is not as high as "Love Call Transfer", "Love Call Transfer" is a special case after all, even if the box office is high, but "Love Call Transfer" does not take any money from the box office, and all of it is returned to fans in the form of activities, while "Fate Call Transfer" is a real box office.

In the early stage of this year's Lunar New Year, the most eye-catching "Endless Dust" had a box office of 32 million in the first week.

"Destiny Call Transfer" grossed 32.5 million in the first week.

This has already stunned countless people, even if "Endless Dust" was boycotted because of Han Hao's fan incident, but it is still a big production, but the final result was beyond everyone's expectations.

Or the explosive power of "Destiny Call Transfer" is too unexpected.

Looking at the box office of the second week, the box office of "Endless Dust" in the second week was only 23 million.

Although "Destiny Call Transfer" was impacted by "Kung Fu Heroes", and finally the next week ticket was reduced to "Kung Fu Heroes" a lot, but it still got a box office of 25 million, breaking 50 million in two weeks, which is already a huge success for a low-budget movie like "Fate Call Transfer".

And don't forget, this box office was achieved under the impact of "Kung Fu Heroes".

And the box office of "Endless Dust" in the third week also fell sharply, leaving only about 10 million. In the fourth week, it directly fell below the 10 million mark, and there was only a weekly box office of less than 5 million.

If the failure of "Endless Dust" may be fueled by Ye Qiu and Zhongyi, and some of them are not martial, then the box office of "Kung Fu Hero" shrank by nearly 50% in the second week, but it is a matter of strength.

"Kung Fu Heroes" box office 28 million in the second week, if it is replaced by an ordinary medium-cost film, this week's box office is enough to be proud.

However, "Kung Fu Hero" is known as a big production with a cost of more than 200 million Chinese dollars, so such a sharp decline in the box office can be said to hit the street.

"Kung Fu Hero" has a cumulative box office of 83 million in 2 weeks, and "Endless Dust" has a cumulative box office of 70 million in 5 weeks, and there is basically no potential to tap the box office potential. This can be said to be a huge loss for a big production with publicity costs and a cost of more than 100 million.

Let's look at "Fate Call Transfer" in three weeks, with a total box office of 3250 + 2500 + 1050, and a total of 68 million.

has completed "Endless Dust", although it is much worse than "Kung Fu Heroes", but if you look at the production cost, it is different.

The production cost of "Endless Dust" plus publicity expenses totaled 100 million Chinese dollars.

"Kung Fu Heroes" directly reached the cost of 230 million Chinese dollars.

And the cost of "Destiny Call Transfer", plus the publicity cost, is only more than 20 million.

Although the main market of "Kung Fu Heroes" is aimed at the United States, but judging from the current situation, it is obviously not optimistic.

In the end, the box office of "Kung Fu Hero" in China was only 130 million, which was a bit big from the 200 million expected by Dongying Group.

In the United States, the box office in the first weekend was less than 15 million US dollars, and the reputation was extremely poor.

You must know that the publicity and distribution cost of "Kung Fu Hero" in Europe and the United States is as high as 10 million US dollars, such a box office is doomed, and it is impossible for "Kung Fu Hero" to recover its cost.

On the contrary, the box office of "Destiny Call Transfer" in China was as much as 75 million, which is enough to recover the cost purely from the box office share, and there can be a part of the surplus, not to mention that there are overseas parts that have not been calculated.

Some people have analyzed why "Fate Call Transfer", a movie with a not good reputation, can become the most successful dark horse in the Chinese New Year stalls.

Although not like "Love Call Transfer", "Destiny Call Transfer" has a series of marketing and promotional strategies that are also regarded as textbook.

The marketing campaign of movie-themed SMS prize quiz has also become popular after "Destiny Call Transfer", and basically, every movie will be promoted in cooperation with the three major operators in China.

The most important thing is that this kind of activity has a good effect, but the cost is very low, and it is completely worth the money.

In 2003, in the entertainment industry, it was called the year that belonged to Dianjin Film and Television and Ye Qiu.

At the beginning of the year, "Love Call Transfer" broke into the film and television industry as an advertising custom movie that was not favored by everyone and even despised, and won a box office of over 100 million that shocked everyone.

Even if these box office shares are shared, Dianjin Film and Television can't get a penny, but the influence is there.

In the next three TV micro-movies, Ye Qiu used an unexpected way to tell people in the film and television industry that TV micro-movies can also be very successful.

A "Bright Sword" has praised the Anti-Japanese War drama, which is considered unaffordable, into a genre upstart.

After that, "I Am a Singer" and "The Voice of China" became the most influential talent shows, which attracted the attention of the entire Chinese music scene.

Coupled with the 75 million box office of "Destiny Call Transfer" as the New Year's Eve summary of 2003, it can be said that 2003's Dianjin Film and Television has written a strong stroke in the entertainment industry.

The most shocking thing is that since the establishment of Guanjin Film and Television, every project has achieved a bumper harvest and achieved incredible success.

And the credit for all this was naturally counted on Ye Qiu's head.

On the year-end media's annual summary news, Dianjin Film and Television is an upstart in the entertainment industry that cannot be ignored.

Everyone attributed the success of Dianjin Film and Television to Ye Qiu alone.

In fact, only Ye Qiu knew that if it weren't for those little people who had been busy all year long and paid silently behind the scenes, even the best ideas would not have the possibility of success.

However, Ye Qiu did not treat them badly, there are not many permanent employees under Dianjin Film and Television, but there are hundreds of people in total.

Their salaries are on par with the top film and television giants in the industry, especially Fang Yibai, although he does not get a salary, he is already an absolute multimillionaire.

But the outside world doesn't see it that way, when Huaguo's traditional tail teeth, the year-end bonus is issued, so as the most profitable gold film and television in the entertainment industry, the distribution of this year's year-end bonus has become the focus of media gossip.