479 Sustainable development
"Qin Sang, this is the initial expansion plan, take a look. Wakao Hiroshi handed Qin Han a form.
The production of a TV animation is a very long process. Now that the production of "Madoka Magical Girl" is nearing completion, Qin Han naturally has to take precautions and prepare for the next animation.
What's more, what he plans to make is an annual work, or a work like "Gundam".
Qin Han browsed the form.
SHAFT, which currently has fewer than 100 employees, will become an animation club with more than 150 employees after this round of expansion. In terms of scale, it may not be comparable to a company like Toei that can produce several TV animations at the same time in one season and several theatrical animations in a year, but the ability to independently produce an anime of about 50 episodes must be there.
"Let's recruit a few more concept artists and animators. If you want to keep your painting stable, you can't rely on outsourcing and hiring freelance artists. We should take a long-term view, and from now on, we must start to establish a personnel training system. Perhaps, among those animators who have a low salary of 300 yen a page, there will be the next Hayao Miyazaki. ”
The business model of most Dongying Animation Club can only be called a handicraft workshop, and the opportunity for its establishment is likely to be a few talented animators, just a temporary idea.
When these initial backbones retire or leave, then the animation company is almost at an end.
Of course, Qin Han does not want SHAFT to repeat the mistakes of these animation companies, so it is very necessary to establish a reliable talent training system and take the path of sustainable development.
Although cultivating his own team of painters will lead to an increase in production costs, Qin Han feels that it is worth spending more money than the evil consequences of the collapse of painting quality. After all, he is still a creator at heart, not a businessman.
He doesn't want to enter the animation industry for many years, although he made enough money, but he didn't leave a good reputation, once he received an original adaptation of animation, he was ridiculed by the majority of otaku as "animated by such and such a company".
In a previous life, an animation company called A-1picture gained such a "reputation".
A-1picture has produced animations such as "Fairy Tail", "That Flower", "Idol Master", "Sword Art Online", "From the New World", etc., which are either commercial hits or have a good reputation, but the impression of anime fans has always been not very good
This is because the animation quality of the animations produced by A-1picture is sometimes very unstable, and the Honkai tragedy often occurs.
The root cause of this problem is A-1picture's "Producer Core" system.
A-1picture, an animation company with about 200 employees at its headquarters, is considered a "medium-sized and large-sized company" in the animation industry, so it stands to reason that there should be plenty of manpower. But helplessly, A-1picture wants to be a high-yielding sow, not only has to be released every season, but also often plays difficult actions such as double or even triple open.
In the case of the company's lack of manpower, most of the work can only be handed over to foreign aid, so the quality of an animation is often determined by how wide the producer's network and how much face he has.
You have a lot of ability, you can find a big hand painter, an experienced production team, and even bring in additional investment, and the animation you make is naturally a masterpiece of high quality.
You are a budding producer, you can't find the old rivers and lakes to support your project, and you have difficulties in production, so you can only beg grandpa and grandma everywhere, counting on others to give alms, then naturally you can't make good animation.
So when the senior otaku saw the new information that said that so-and-so animation was produced by A-1picture, he wouldn't follow the trend and shout "miserable A1 animation", but would check the staff list first, see if the producer of this animation is reliable or not, and then make a conclusion.
Qin Han doesn't want his company to have the reputation of A1, in addition to not being insatiable enough to take on any project, it is very necessary to cultivate his own, stable and high-quality painting team.
Of course, his ultimate goal is to build an animation talent training base similar to the California Institute of the Arts, like Disney.
This can be regarded as a small contribution made by him, a house from another world, to this industry he likes.
"Qin San, I can understand the addition of the positions of original artist and animator, but is it necessary to set up a special 3D department?" Wakao Hiroshi hesitated for a moment, but still asked.
"Wakao-san, I understand your concerns. Qin Han said.
With the development of animation production technology, 3D is a trend, but compared with Hollywood's family-style animated films, the audience of Dongying-style animation is still more inclined to 2D hand-drawn.
Since two or three years ago, I have produced a lot of animations that are made in 3D and then rendered in 2D in post-production, but they have not received much praise.
However, although 3D lacks a unique charm and fine expressiveness of 2D hand-drawn in terms of characters, it still has its own unique advantages in the performance of scene objects.
Since the Gundam in this world was not born in the celluloid period at the end of the 70s, but appeared in this digital age through the hands of the Qin and Han dynasties, the graphics naturally had to evolve with it.
Using 3D rendering 2D to express the momentum of huge humanoid weapons in animation is a method that has long been adopted by various animation companies in Dongying today, and the effect is not bad.
At this point, Sunrise, which started as a robot animation, is the most slippery.
Wakao's concern was that he felt that for SHAFT, which now needed to expand, it would be the best option to devote resources to the 2D painting department. 3D is a technology that seems to grasp the future technology trend, but it can't be seen in a short period of time, and the audience doesn't buy it, so it's better not to be involved easily for SHAFT, which is not thick enough.
The 3D content of "Gundam" can be outsourced to a more professional 3D animation company.
However, Qin Han's plan is not just to make a "Gundam". In addition to the opening work "0079", the follow-up works of the series will definitely be launched one after another.
It's definitely beneficial to set up your own 3D team early.
After Qin Han said that he wanted to make "Gundam" into a big series and challenge Sunrise's position as the "supremacy of robot animation", Hiroshi Wakao pondered for a moment and smiled helplessly: "Qin San, your plan is really grand and scary. But that's exactly what I want. After the expansion of the club, there will definitely be a lot of trouble, and I am afraid that it will be very busy at that time. ”
"It's better to be busy than to be idle. ”
"Haha, that's right. ”