Ye Qiu originally just thought that it was very good to get the title of associate professor, but Na Cheng thought that the result would be so big. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Basically this topic is being discussed on the Internet these days.

In fact, this also has a lot to do with Ye Qiu's legendary experience, since Ye Qiu's net worth and status are getting higher and higher, his family history has naturally been dug up.

There is another very interesting thing, that is, Ye Qiu's original small advertising store, Ye Qiu has not rented it for a long time.

However, that small advertising store has become a special existence on that street, and many people have gone to that store to "make a pilgrimage"!

The owner of that shop is also a very smart person, and he even used this to raise the rent and put it up for auction, and he only allowed short-term rentals but not long-term rentals.

But even so, the small shop is now taller than the busiest section of the pedestrian street.

Even so, there are still countless people who flock to it.

Ye Qiu himself started with advertising, and his first business was to give ideas to the shoe store owner.

The first million, or that silent advertisement, is still talked about today.

There is also the easy-to-net of "go to me once, unforgettable for life", which truly achieves a word of gold.

All this is too legendary, not to mention, the original "First Close Contact" is also a model in the advertising industry, and even has been written into the textbooks of advertising majors in many colleges and universities as a successful case to analyze.

Therefore, perhaps for ordinary people, listening to Ye Qiu's lectures is just a fun, but for advertising practitioners, it is a "pilgrimage".

In the advertising circle of Huaguo, Ye Qiu is a veritable NO.1!

Some people say that Ye Qiu's casual words may become an opportunity for people to make a fortune, you must know that Ye Qiu's lunch is auctioned for tens of millions of dollars.

And the key is that even if it is a sky-high price of tens of millions, but no one feels that it is a loss, Wang Dong, the number one loser in China, is now making that starcast, making money every day, not to mention tens of millions, even if it is several times more, I am afraid that some people are willing.

At Ye Qiu's house, An Xin was watching TV with the little guy in her arms, and suddenly the little guy pointed to the TV and shouted excitedly: "Dad, Dad!"

An Xin looked at Ye Qiu on TV, and couldn't help but recall the first time the two met and what happened later.

At that time, Ye Qiu was just a small person, who would have thought that after a few years, he was already standing in a position that people could only look up to.

An Xin couldn't help but feel proud in her heart.

Back in the lecture hall of Beijing University, Ye Qiu couldn't help but feel a little nervous when he looked at the dense crowd.

Taking a deep breath, Ye Qiu walked up to the podium, and before he could speak, there was a roaring applause from the audience.

"I didn't expect so many people to come today, to be honest, I'm still a little nervous in my heart, if I don't speak well for a while, please forgive me." Ye Qiu said with a smile.

"When I received the invitation from Jingcheng University, I actually hesitated, everyone should know that I didn't go to college, I just graduated from high school, and I didn't expect to be able to get to this point. ”

"So, for this lecture, I have been preparing for many days, many things, only to do it myself, only to find that it is really not easy, here to pay tribute to all the teachers, I just for the last class to prepare for so many days, thinking about the brain is a little pumping, you can think about the hard work of the teachers. ”

"Bang bang bang!" There was another round of applause from the audience.

"Before I came, I was also a little hesitant and didn't know what to say, but I happened to see the recent advertising ban issued by the radio and television department. ”

So, the inspiration came, advertising should keep up with the times, and I think the same should be true for lectures. ”

"I believe that many of you here know that netizens on the Internet complain about TV dramas the most, that is, it used to be TV series ads, and now it is an advertising TV series. ”

"Hahaha!" laughed from the audience.

"With the rapid development of the economy, after satisfying the daily material needs, the spiritual needs have also begun to increase greatly, so the film and television industry has also developed rapidly. ”

"In terms of TV dramas, with the rise in the salaries of celebrities, the addition of special effects and the like has also increased the production cost of film and television dramas, so to recover the cost, advertising has become a key point, which is why the advertisements are getting longer and longer, and even to the point of advertising TV series. ”

"With the release of the advertising ban, I believe that it will be a problem that must be faced for the film and television industry to recover costs. ”

Product placement is different from interstitial roll ads, which may be just a sentence, a dialogue, a scene or a plot that can become product placement. ”

"I believe that in the future, product placement will also become an indispensable key part of film and television advertising. ”

"Today I will share with you those things about film and television product placement. ”

"Can anyone tell me what product placement you have seen?" Ye Qiu asked with a smile.

Soon the audience was full of arms, and almost everyone raised their hands.

Ye Qiu nodded to a male classmate who was sitting at the front and said, "This classmate, you come here." ”

"Mr. Ye, regarding product placement, I don't think there is a more classic product placement than "The First Close Contact". ”

"Hahaha!" the classmate's reply drew another round of good-natured laughter.

Ye Qiu nodded and motioned for the classmate to sit down, and then ordered another female classmate.

"If I had to say it, I prefer the dentsu product placement in Love Call Transfer, which seems to me to be similar to First Encounter. ”

"Lighter product placement in "Buried Alive" ......"

"The 24-hour convenience store ...... in "Nightclub"

"The instant noodle advertisement of "One Bucket of the World" in "Nightclub" made me remember it deeply......"

"Who Can Be a Millionaire" product placement ...... about "Dragon Babu""

……

For a while, the students spoke enthusiastically.

To the surprise of those who watched it, these students mentioned works related to Ye Qiu.

However, after thinking about it carefully, it seems that the more prominent product placement advertisements really have to talk about these film and television works related to Ye Qiu.

When these students finished speaking, the audience applauded again.

Ye Qiu suppressed the gesture, and the applause stopped.

"It seems that everyone is familiar with product placement, so what I want to talk about next is some tips about product placement. ”

"Of course, maybe this is just my family's words, just for your reference. ”

"First of all, speaking of product placement, in my opinion, in the future, this piece will be the most critical piece of income for film and television works, product placement, I divide it into three types, the first is the kind of natural, moisturizing and silent product placement. ”

"This kind of product placement is the most rare and the best in terms of effect, because it can make people passively accept the effect of the ad unconsciously. And it can also add points to the plot. ”

For example, the product placement of the lighter in "Buried Alive", first of all, the lighter is the key prop in "Buried Alive", which is itself a necessity for this film, which is obviously much more natural than those blunt product placement advertisements for advertising. ”

"The second implant is an advertisement, or it can be said that it is an advertising customized film series, such as "The First Close Contact", in fact, it can be regarded as a film specially customized for instant messaging software, the main line of the whole story is love, but the communication tool is instant messaging software, so that instant messaging software has even become another major role in this work. ”