189 "Madoka" Project Meeting
"It's troublesome, it's really troublesome now. After Hiroshi Wakao put down the phone, he rubbed the bridge of his nose and muttered to himself, one leg still shaking, looking very anxious.
Can he not be anxious?
After many years of hard work, I saw my company slowly get on the right track, and finally had the strength to produce animation independently.
With great effort, a powerful production team was formed, especially the famous cartoonist Qin Han was recruited to work as a screenwriter.
At the beginning, when Hiroshi Wakao heard that Qin Han proposed the project of "Madoka Magical Girl", he was delighted with this wonderful idea and his confidence was greatly increased. He believes that SHAFT can make a top-notch animation. Although it is very difficult to beat Hiroshi Okada, who he has always hated, - after all, the other party is preparing to produce "Sailor Moon", and he is backed by the big Buddha of Toei. However, it is still possible for SHAFT to enter the ranks of Dongying's first-class animation companies with "Madoka Magical Girl" in one fell swoop.
But now, before the project officially began, a general was poached, which can be described as a disadvantage.
"President, calm down. Production director Iwase persuaded.
"In the animation industry, turnover is a normal thing, and major animation companies are often poaching each other. If Toshiyuki Ishimura breaches the contract, just let the legal counsel hold him accountable. Let's think about how to make this animation. Said the general affairs officer in charge of the minutes, Yuka Se.
"Miss Nagase is right. The art supervisor is gone, and another one is recruited. ”
"However, it is not easy to recruit the right art supervisor in a short period of time. The strength of that guy Ishimura is obvious to everyone in the industry, and he has participated in the production of many excellent animations. Started in the industry from "Space Battleship Yamato", and participated in the production of a large number of masterpieces such as "Sweet Warrior", "Lucky Star Kid", and "Warzone 88", I really can't think of anyone who can replace him immediately. ”
Art directors are easy to find, but good art directors are not so easy to find.
High-quality talents are a scarce commodity in any industry.
At this time, Akiyuki Shinbo, who was the overseer, proposed: "I will find a suitable candidate first." If it really doesn't work, isn't there still Mr. Qin Han here? Anyway, he holds a lot of positions, and it doesn't matter if he adds an art director. ”
Qin Han looked at the whimsical new house Zhaozhi, and couldn't help but smile and shake his head.
Does this guy really want to exhaust me to death?
Who knows, others are interested in this proposal.
"As a famous cartoonist, Mr. Qin Han's art skills are definitely no problem. ”
Moreover, Mr. Qin Han was originally a screenwriter, and if he was also the art supervisor, the visual elements such as the world view and picture style of the animation could be better integrated with the story, and there would be no communication problems. ”
It was indeed a difficult task for the art supervisor to show the story and world of the animation and express the ideas of the screenwriter. If the communication is not smooth, it is possible to create a work where the story style and the picture style are separated.
If Qin Han concurrently serves as an art supervisor, it can solve this problem perfectly.
Although the animation has not even started production, the adverse effects of being poached by art directors are still there, but there is always a solution.
The planning meeting officially began.
Hiroshi Wakao spoke first: "Teacher Qin Han's script was sent to you the day before yesterday. Do you have any thoughts after reading it?"
Shinfang Akiyuki first said: "Very wonderful script, very innovative ideas. Dongying people have watched so many magical girl animations, it's time for some subversive breakthroughs. Especially the plot where Sister Mamei is killed by a witch. Well, the script says that the head was bitten off directly! Such an impactful picture makes people excited to think about it! According to the progress of the plot, this scene should happen in the third episode of the anime. For a twelve-episode late-night animation, this is the first tipping point, and it will definitely mobilize the audience's enthusiasm for watching!"
After the screenwriter writes the story, he can't use it directly. It is also necessary to cut the story according to the number of episodes broadcast by the animation, some plots should be streamlined, and some plots should be expanded to be expanded, creating a script suitable for the 20-minute playback rhythm of an episode.
And Shinfang Zhaozhi looked at the original script, and he could deduce the plot of the senior sister's U-turn, which will roughly appear in the third episode, and this strength is very remarkable.
It seems that the new house in this world, although it is not much more experienced in battles, but the strength is still there.
With such an excellent overseer, Qin Han was a little more confident.
Shinfang Zhaozhi is full of praise for the story of Qin and Han, but not all others think so.
Production director Naoto Iwase put forward his own opinion.
"Teacher Qin Han, to be honest, this is indeed a very wonderful story that subverts the traditional magical girl. If you publish it in a youth manga magazine, I'll definitely catch up with it. However, if it is made into an animation, I am worried about the audience's acceptance. ”
Qin Han didn't speak, but Wakuo Hiroshi answered this question.
He is the president of SHAFT and the producer of this animation, so he has his own research and understanding of the market.
"Brother Naoto, I understand your concerns. However, I am very confident in the acceptance of "Madoka Magical Girl". "First of all, it is precisely because of the innovation, subversion, and iconoclasm of Madoka Magical Girl that we positioned it as a late-night anime. ”
Back then, thanks to the efforts of Osamu Tezuka, watching TV animation gradually became a form of entertainment that Toei people were accustomed to. Later, with the birth of a large number of excellent works led by "Space Battleship Yamato", adults have become more and more recognized by animation, and they regard animation as a form of artistic expression with depth and connotation.
Then, with the rapid development of Toei's economy, the sales of otaku animation, which was originally aimed at niche otaku, are also getting higher and higher. As a result, animation companies found that even if they didn't spend a lot of money to buy schedules at TV stations, they could still make money by competing with those who were popular with animation and just selling VHS (video tapes).
As a result, OVA animation for the videotape and rental market was born.
Later, with the development of the network, the OVA market was hit. At the same time, TV stations have also begun to reduce the cost of time slot purchase due to the influence of the Internet.
In the past, those animation companies that made a living from the production of OVA began to switch to late-night TV animation, and then formed today's market pattern.
It can be said that most of the audiences of late-night animation are senior otaku, who have high requirements for the quality of their works, pursue novelty and excitement, and have a wide range of tastes, and they also have great acceptance of alternative and innovative works.