In today's mobile phone industry, Apple, which has an IOS ecosystem, and Samsung, which has almost a complete industrial chain, are undoubtedly at the top of mobile phone brands.

In China, it is the highest share of the rice market for Huahe, and there are nearly ten well-known brands below, and the competition is very fierce.

Zhong Yue's Yizhi company, if it wants to fight its way out of many mobile phone brands, it is by no means so easy.

Before the mobile phone was launched, Zhong Yue and Xu Ruoyun began to build momentum for this new brand, like some advertorials on the Internet, which has never been broken. As the listing approached, the publicity began to increase.

"I think we have to find a spokesperson for the company, who is well-known enough, has a good image, and is in line with the market positioning of our mobile phones. ”

Speaking of publicity, Xu Ruoyun put forward an opinion.

Zhong Yue had no objection, finding a celebrity endorsement is a very conventional means of publicity, and asked her, "Do you have a candidate?"

Xu Ruoyun obviously had a case, and took out a document, which listed four candidates, all of whom have been very popular female stars recently, "According to our main young, fashionable, and dynamic elements, I think they are quite suitable." ”

Zhong Yue unsurprisingly saw Zhou Ming's name in the candidate, he thought about it and said, "Then choose Zhou Ming, and the other three as alternatives." ”

"Then I'll send someone to contact Zhou Ming's brokerage company as soon as possible. Xu Ruoyun has no opinion, Zhou Ming is currently popular, the age is appropriate, and the image is more consistent.

"The sponsorship negotiations with several variety shows are almost negotiated. There are also several advertising slots for TV stations, video sites. have already won ......"

The two discussed the entire publicity plan. As a nascent brand. I want to spread it as quickly as possible. Only bombarded with a wide range of advertisements. In addition to spending a lot of money on advertising in mainstream media, they will also hire online trolls and use viral marketing to promote.

The first step is to hype up the popularity.

When the whole publicity plan was about to be discussed, Xu Ruoyun suddenly said, "I have a plan to hype up the mobile phone brand as quickly as possible." I'll have to ask for your opinion, though. ”

"Tell me about it. Zhong Yue was very interested.

Xu Ruoyun pointed at him. said, "It's just hyping you up." ”

"Me?" Zhong Yue was surprised.

"That's right. ”

Xu Ruoyun nodded, "Actually, you are also a celebrity on the Internet, and after your interview was broadcast last time, the word five billion was still popular on the Internet for a while." If you agree, we can bring the brand of hot Yizhi by the way through your hype. ”

"You're actually hitting me with the idea. ”

Zhong Yue has a new understanding of her "unscrupulous means". At the same time, I felt quite novel. "Do you have a complete plan?"

Xu Ruoyun took out a plan from his briefcase, handed it over, and said, "Don't worry, if you don't agree, I won't implement this plan." ”

After Zhong Yue took it, he took a cursory look and found that her plan was very detailed, interviews with TV stations, "breaking news" from news websites, and light guests on several sponsored variety shows. even a scandal with a big-name female star......

"Have you ever been an agent before, this is simply packaging me as an artist?" Zhong Yue said with some amusement, he didn't expect that one day, he would be as hyped as a star.

Xu Ruoyun explained, "This is because you have a huge topicality, a self-taught genius programmer who was born from the grassroots, started from scratch, earned a net worth of 5 billion a year, and is self-taught." With these halos, it is easy for you to become famous, and then through various packaging methods, it is not a problem to become a celebrity comparable to a star. ”

"Moreover, this kind of hype does not cost too much money, and once it is successful, the effect is very significant. I think it's worth a try. In the end, Xu Ruoyun summed it up like this.

Zhong Yue put his hand on the plan, pondered for a while, and said, "I'll think about it." ”

…………

After dealing with the affairs of Yizhi Company, Zhong Yue went home, and when his parents came, he had to try to spend time with them. When I got home, I was surprised to see Xiuxiu and her mother.

After Zhong Yue said hello to them, he took a closer look at Miao Yunman, I don't know if it is a psychological effect, with the nourishment of love, she is much more radiant than before.

Everyone sat on the sofa and chatted, talking and talking, just talking about Zhong Yue's body, Miao Yunman said, "The last time I watched TV, I was really shocked when I saw the interview above, I didn't expect Mr. Zhong to be so powerful, I couldn't see it at all before." Actually, everyone is quite strange that you actually live in such an apartment. ”

Zhong Yue replied with a smile, "I used to live here before, but now although I have bought a house elsewhere, I am afraid that they will not be used to living here, so I will come back to live here." ”

"I see. ”

After a while, Miao Yunman took her daughter to leave.

In the evening, Zhong Yue and Xiuxiu had a holographic video call through Xiuyue glasses and talked about her mother.

"How do I feel that your mother is a little different from last time?" Zhong Yue said.

Xiuxiu said, "Do you think so too? Recently she has become a little eccentric, her temper is better than before, she is not so strict with me, and she hides in her room every day to answer the phone, which she never did before." I'm a little skeptical......"

"Suspect what?" Zhong Yue asked.

Xiuxiu hesitated for a moment and whispered, "I doubt she's in love." ”

"Are you unhappy?" Zhong Yue could tell from her expression.

Xiuxiu was a little confused, lowered her head and said, "I don't know either." ”

Zhong Yue didn't know how to explain her, this kind of thing, if it wasn't the party, it couldn't be understood.

After a while, Xiuxiu said in a low voice, "I'm a little scared, if my mother marries someone else, I ......" said, she raised her head and burst into tears, "Am I very selfish?"

"Nothing. Zhong Yue felt pity in his heart, stretched out his hand to hug her, hugged her empty, and then remembered that he was just talking holographically.

"Actually, I know that I should be happy that she can find a home, but I just can't help ......," she said as she burst into tears.

Zhong Yue wanted to fly to her side, hug her, and comfort her, but now he could only look at the hologram and tell her not to cry.

Soon, she sniffed, wiped her tears, and said, "Don't worry, I'll be fine soon, my mother brought me up alone, it was very hard, I know, she has never been in love, it's because of me." Now, I'm grown up and can't be her drag bottle anymore. I will definitely support her. ”

Hearing this, Zhong Yue was very relieved.

"By the way, let me tell you something. He turned to a lighter subject, "I'm going to be a star?"

"Be a star?" Sure enough, Xiuxiu was immediately distracted and looked very surprised.

Zhong Yue said, "My company is going to make mobile phones, and in order to do publicity, I have to go into battle in person." After becoming a star, he endorsed his mobile phone. Soon, you'll see me on the news, on TV. ”

In the afternoon, when he said to think about it, he had actually agreed to the plan in his heart. Nowadays, the entertainment industry is demonized, and the first feeling of ordinary people about this circle is that your circle is really chaotic. But if there is a real opportunity to enter this circle, it is estimated that many people will be interested.

He is no exception. Of course, he didn't really have the idea of becoming a star, and only cooperated with the hype of the mobile phone brand, by the way, to satisfy his curiosity.

Now this time is just right, his net worth and status were not enough before, and he didn't have the resources to hype. In another year or two, his net worth will be too high and he will no longer be suitable for such a high profile.

Besides, he only needs to do a few interviews and participate in a few variety shows, and it doesn't take much time, so it is regarded as relaxation after work.

…………

The next day, after Xu Ruoyun got Zhong Yue's approval, he began to take action, first found a TV station, and gave Zhong Yue an interview, the content was similar to the previous interview, but a key point was added, "The president of five billion spent one billion to enter the mobile phone industry." ”

After the interview was broadcast, he contacted a public relations company and began to hype on the Internet, focusing on Zhong Yue's entry into the mobile phone industry.

Then, I contacted those sponsored variety shows to operate Zhong Yue's show.

During this period, Xu Ruoyun released some "revelations" from time to time through the media, such as the amazing growth of Yisoft Company, the tearing war with the Seven Tigers, the company known as the "mobile game entrepreneurship platform" in the industry, and the large investment in the establishment of an animation studio.

The focus of all the hype revolves around Zhong Yue. Of course, Xu Ruoyun only made some exaggerations on the basis of facts, which were not completely fabricated.

These various deeds have kept Zhong Yue's topic hot.

Then, there was news on the Internet that Zhou Ming, the hottest female star in recent years, had become Zhong Yue's mobile phone brand spokesperson. Soon, an "insider" came out to break the news that the two were already old acquaintances before the two sides made a fortune.

In this way, there was naturally a scandal between the two.

In the entertainment industry, scandals have always spread the fastest. Especially Zhou Ming, since her debut and fame, there have never been any scandals. For a time, entertainment reporters were like sharks smelling blood, rushing to report.

Subsequently, a group of photos of the two holding hands appeared on the headlines of major entertainment pages. It can be said that the relationship between the two has been confirmed.

It wasn't until two days later that Zhong Yue and Zhou Ming held press conferences one after another to clarify that the relationship between the two was just ordinary friends. As for that set of photos, they were taken when they participated in a variety show together, not in tow.

At the same time, the variety show team also came out to help them testify.

This time, the scandal was clarified. The heat is also stirred. Zhong Yue truly became a national celebrity. Visibility is no longer limited to the web.

Zhou Ming has exposure, and the program team also took the opportunity to hype, which can be said to be a win-win situation. (To be continued......)