Half an hour later, Su Rui and Shen Qing returned to the office. Pen & Fun & Pavilion www.biquge.info

After going out for a trip, Shen Qing's thoughts now are very different from before.

Before seeing the bicycle, Shen Qing supported the production of bicycles, but did not support investing too much manpower, material and financial resources, thinking that it would be enough to only do small things.

Because, in her opinion, as a latecomer, it is basically impossible to develop in the bicycle industry, and it is likely that too many resources will be wasted rashly.

For Shen Qing, the launch of the bicycle cannot be to promote new tires and new rubber.

Therefore, there is no need for her to invest too much money in this before, so as not to invest too much money and delay the development of other businesses, which is even more than worth the loss.

It's just that now Shen Qing no longer thinks like this, after seeing the new road bicycle with her own eyes, she feels that this kind of bicycle, once launched on the market, will be successful in a short period of time, so as to occupy a large market share, and it is even possible to expand the global bicycle market, and it is possible to make this cake bigger.

After all, such a perfect bicycle is enough to make many people's hearts excited, and it is a guarantee of sales.

Now the more resources invested in the early stage, the greater the return in the future, if you make a small fuss now, the future will definitely delay the development of the bicycle, can not do the first time to occupy the bicycle market.

Shen Qing also thought that if she couldn't launch a bicycle to attract consumers, she would not support large investment, but now, she has seen a bicycle that is enough to attract consumers, so it is naturally impossible to maintain her previous ideas and change, which is also a matter of course.

After returning to the office, Shen Qing asked a very critical question: "Will the appearance of this bicycle be imitated?"

This question is indeed very critical, and it is also the most important issue to consider for every new product, especially some products that are different and have great new ideas, and they are worried that they will be imitated.

After all, in the world, copycat products are common, and there has never been a way to achieve real isolation, nothing more than the difference between legal and illegal.

Applying for a patent seems to be a solution, but how effective it is depends on the interests of the product.

As long as the interests of the commodity are large, whether there are patents or not is the same, and it is not just possible to let some regular companies imitate them, they will be ingenious and try to avoid patents, so as to achieve legal imitation and legal production, and the original enterprises are helpless.

Especially for some small enterprises, it is even more so, there is no financial resources, there is no energy to pursue responsibility, if it is imitated by some large enterprises, even if the lawsuit can be won, it will definitely take a long time, large enterprises have this time, there is a professional legal department to accompany people to slowly consume, but small enterprises are not able to afford it, and when the lawsuit is won, the money has been earned, the market is gone, in the end it is still empty, at most you can only get a little compensation, but it is not of much use.

This kind of thing, all over the world, is very common, it happens from time to time, and it is also the helplessness of innovative companies.

It can be said that this kind of thing is very common in the appearance design, belongs to the hardest hit area, as long as some details are changed slightly, that is another product, the creativity has been plagiarized, and then by large enterprises with stronger strength, as well as strong channels, the market is all occupied, and as the creation of this commodity enterprises, but nothing is obtained, just a waste of effort.

Therefore, Shen Qing is very worried about the imitation of the appearance, which is why she is raising this question now.

With the appearance of this road bike, it will definitely attract a lot of consumers, and bicycle companies will definitely see the market and interests inside, it is impossible to be indifferent, since it is impossible to launch a better bicycle, then imitate, as for patents, to hell, the lawsuit is lost, and it is just a small loss of money, there is no deterrent at all.

If Su Rui really established a bicycle company, due to the late start, the strength naturally cannot be compared with some big brand enterprises, even if the appearance is plagiarized, there is nothing that can be done, there is no way to stop it.

However, although he has thought about this problem, he is not too worried.

"You can rest assured, this road bike is produced by new materials, if there is no qualified new material, you can't make such an appearance at all, you can only increase and thicken it in some places, and the appearance will change a lot, and it is impossible to be so beautiful. Su Rui said.

In fact, after upgrading to a new type of road bike, he also had to worry about the appearance of such a beautiful appearance, once it will be imitated by major bicycle companies, whether it is a regular brand, or a copycat brand will be imitated, this is an inevitable thing, and this, he is also very clear.

But later, after getting the production process of road bikes, Su Rui no longer worries about this problem.

Because, this road bike can be extreme in some places by using special new materials, and without new materials, it can only sacrifice lightness, increase thickness, etc. in many places, so that there will be some changes in appearance.

The appearance of this road bike has been done to the extreme in every detail.

If there is a small change in some places, it will cause a big change, the appearance will be completely different, and there will be no such high ornamentality, which will naturally not be so eye-catching, which is a very critical point.

Therefore, Su Rui is not worried that the appearance of this road bike will be imitated at all, and without new materials, it is impossible to produce the same bicycle material.

In the absence of new materials, if you reluctantly produce it, you can only get a knock-off at most, and there is no essence at all, which is why he is not worried about the appearance being imitated.

Next, he said: "Also, although the appearance is the selling point of this road bike, it is not the main selling point, the main selling point of this bike is performance, quality, and comfort, exercise, this is the real selling point of this road bike, and it is also the magic weapon to win." ”

External beauty is the first step to attract consumers, but if you can really get consumers to support it for a long time, it is still inner beauty.

And this kind of upgraded road bike, beautiful appearance, is only one of the advantages, more advantages, is its connotation, for the rider to provide too many advantages, this is the guarantee of long-term development.