Chapter 145 Marketing Meeting
When she came to the marketing center on the seventeenth floor, Xiao Jing was taken to the No. 1 conference room.
At this moment, there were already a lot of people sitting in the conference room, so Xiao Jing found a second-row seat against the wall and sat down.
The weekly marketing meeting must be attended by all project sales managers and planning supervisors, and Longxin now has five projects on sale and two preparatory projects, adding up to a lot of people, which can be regarded as a full gathering.
The content of the regular meeting is mainly for the project management personnel to statistically analyze the performance of on-site customer data and advertising promotion, and propose improvement measures.
In addition, any special circumstances or problems can also be raised at this meeting.
Soon, it was Lin Xi's turn to report on the evaluation of the promotion effect of Blue Lagoon Bay last week.
"Let me report on last week's advertising analytics from Blue Lagoon. ”
Lin Xirou's soft voice sounded, she stroked her long hair, and the whole conference room suddenly added a bit of fairy energy.
Xiao Jing heard the sound of several people swallowing saliva.
"Last week, the Blue Lagoon project made special adjustments to the newspaper page. ”
Lin Xi displayed a specially made report ppt on the projector, on which are two different advertising screens, one with product information, and the other without product information.
"As a result of someone's suggestion, we tried to run different advertising screens in different media to evaluate the impact of product information on the effectiveness of the promotion. ”
"According to on-site statistics, the number of calls and visits of media that increase product information is 19.83% lower than that of media without product information. ”
Li Mingyuan and Li Tao, the planning managers who knew the inside story, looked at Xiao Jing.
Xiao Jing felt that the eyes of these two buddies were full of schadenfreude.
Xiao Jing doesn't care about this, he doesn't know much about planning, but thinking about the reward that Zhang Yueling said is gone, he is still a little disappointed.
Lin Xi continued: "However, the conversion rate of call-and-visit customers is 71.15% higher, and the final number of effective customers is 30% higher. ”
"From the conclusion of the data analysis, advertising that increases product information has an absolute advantage!"
Everyone was blown away by this set of data, and they knew what that meant!
This means greater efficiency and more accurate customers, which is a huge help to sales!
Lin Xi said: "I have a research report here, and I want to report it to the leaders. ”
Zhang Yueling nodded and said, "Say, I'm looking forward to it." ”
As he spoke, he glanced at Xiao Jing, his eyes full of smiles.
Xiao Jing was taken aback, the one I did?
Thinking about the level of PPT by herself, Xiao Jing's face turned red all of a sudden.
At this time, Lin Xi had already opened the research report and began to report.
This ppt is actually okay, at least the content is barely neat, but compared with Lin Xi's previous report, the production level is obviously a few grades worse.
Although Xiao Jing spent several days revising this PPT, he is indeed a novice on the road, and it is already commendable to ensure that it is not messy.
It seems that Lin Xi has made some modifications for herself, she is worthy of being my good goddess, and she is still really good to me.
Most of them had some impatient expressions on their faces, and the research report or something sounded the most boring.
Moreover, it looks so ugly, I don't know what Zhang Yueling thinks.
But with Lin Xi's report, more and more people showed surprised looks.
For no other reason, this research report is too ... It's so detailed.
From the architectural index, surrounding environment, location conditions, architectural planning, architectural style, landscape building, model house setting, decoration style, scene creation, house type analysis...... The whole nine yards.
The most outrageous thing is that there are actually the dimensions and reviews of each room.
Damn, did you take a ruler to measure?
The crowd went from impatience at first, to surprise later, and finally turned into admiration.
If the report is done by one person, then that person can be considered an all-rounder.
This girl who is so beautiful that she doesn't talk is really amazing!
The content of the research report is very large, reaching more than 200 pages, but Lin Xi is mainly talking about the conclusion, so it does not take too long.
When Lin Xi finished reading the research report, Zhang Yueling took the lead in applauding.
For a while, there was warm applause in the conference room.
Xiao Jing felt a little confused, did I do a good job? I don't think so.
Zhang Yueling said: "Do you know who made this research report?"
"Do you know who came up with the idea of adding product information to the advertising page?"
"Xiao Jing, stand up. ”
Xiao Jing pretended to sigh, Master, it seems that I am famous again.
Xiao Jing stood up and accepted the baptism of all kinds of eyes.
Zhang Yueling continued: "As far as I know, Xiao Jing has been receiving customers since last Saturday, and her sales performance is also very amazing. ”
"Luo Yangyang, tell me. ”
Luo Yangyang glanced at Nan Jinsong and said helplessly: "Xiao Jing's group handled 12 VIP cards in two days over the weekend, accounting for 41% of the number of cards in Blue Lake Bay last week. ”
Everyone gasped when they heard this, this is almost half of it!
Zhang Yueling said: "And the group with Xiao Jing is also a newcomer, named Li Jiaxin. ”
"Everyone applauds Xiao Jing!"
The applause rang out, whether the applause was willing or not, but Xiao Jing was fully qualified for these applause.
When the applause subsided, Zhang Yueling motioned for Xiao Jing to sit down, then knocked on the table and said, "Such an excellent talent was actually harassed and insulted repeatedly when he entered the company. ”
"I just want to say to these people who put up obstacles, you are committing a crime, you are committing a crime against this company, and you are committing a crime against the boss!"
She didn't name her, but there was no one here who didn't know that she was referring to Nan Jinsong.
Nan Jinsong's face sank like water, and his face was as black as the bottom of a pot.
What a fucking slap in the face! And he had nothing to say.
The more glorious Xiao Jing is, the more embarrassed Nan Jinsong becomes, and the more face Zhang Yueling has.
"Looking at the research report made by Xiao Jing, I can say that how many people here can do it?"
"It's not just your level, it's more important it's your attitude!"
"Proud, impetuous, thinking that he is only eight buckets high, thinking that he has strong qualifications and can make money lying down!"
"Let me tell you, the boss personally explained, the cadres of the marketing center, the capable! do not ask about academic qualifications! do not ask about qualifications!"
A crowd of people shushed at each other, this... Are you ready for major surgery on the marketing center?
"Because Xiao Jing put forward valuable suggestions for marketing and promotion, and it is effective, I decided to give Xiao Jing a special reward of 10,000 yuan in cash!"
"From now on, all the project advertisements will be filled with product information for me. ”
"Give Xiao Jing the title of star employee of the month, report to the Human Resources Department, and recommend rewarding Xiao Jing with 2,000 yuan in cash!"
Xiao Jing was carried away by the full happiness, a bumper harvest!
Mr. Zhang, I love you!