Chapter 156: Boss Zhang
Jiangzhou, China's most prosperous city and Asia's rising economic and financial center, was visited by Lin Quan and Denise more than three weeks before the Chinese New Year. Pen × fun × Pavilion www. biquge。 info
They came here today mainly to meet a person, this person is a famous figure in the Chinese wine industry, Lin Quan came here today to make an appointment to meet him, and then take the opportunity to promote his workers.
"Hello sir, do you have an appointment before?"
The meeting took place in a high-end café, and Lin Quan brought Denise and the two to the meeting.
"Zone A 12, we have an appointment. ”
"Okay, wait a minute!"
The clerk quickly inquired, and then led Lin Quan and them towards the position they said.
The area of this café is not very large, but there are separate small single rooms in the four corners, the sound insulation effect of the single room is very good, there will be some light music inside, and the atmosphere inside is more suitable for talking about business and socializing.
"Mr. Lin, you are very punctual!"
When Lin Quan and Denise came here, there was already a middle-aged man sitting in this small single room.
The middle-aged man was wearing a smart suit, his hair was meticulously combed, and he had a mature beard on his face.
"I'm really sorry to ask Boss Zhang to wait for a long time!"
This middle-aged man's surname is Zhang, and he is the second-generation head of a well-known wine brand in China, and he was able to make an appointment with him, but in fact, Lin Quan still asked Qin Chuan to find a lot of connections to do it.
"It's okay, you weren't late, you came on time, and I didn't wait long. ”
Boss Zhang waved his hand very casually, indicating that this was all a trivial matter, and he was not going to pursue anything in this matter.
"Boss Zhang, this is my girlfriend Denise, my own identity is the owner of a farm, I also own a third-level winery in Europe, although this winery is third-class, but it has a long history, today I want to recommend to you is actually the skilled workers and technology of this winery, I believe you must be very interested in this. ”
The middle-aged man was noncommittal, and did not rush to express his position, but motioned for Lin Quan to continue.
"That's right, I bought this winery thought that the operation was not very good, so I was ready to lay off employees, but these workers are the veterans of the winery, their work experience is very rich, and the technical level is also very high, if it is cut like this, it would be a pity, and I heard that your company has recently been ambitious in China, ready to do a big job, and the domestic wine culture is not very long, so skilled technical and skilled workers must be very lacking, so I came uninvited, dare to recommend my workers to you. ”
The middle-aged man picked up his coffee, put it to his mouth and blew it, did not raise his head, and did not take Lin Quan's words.
Looking at him, it seemed that he was considering Lin Quan's suggestion.
Lin Quan and Denise glanced at each other, each other's expressions were a little nervous, if this person didn't agree, then they would have to find someone else, but this company's ambition is the greatest, if they don't want these workers, then other companies are basically unlikely to want them, so the attitude of the middle-aged people at this time is very important.
"Okay, our company wants your workers!"
After the middle-aged man was silent for a while, Lin Quan was overjoyed as soon as he opened his mouth.
"However, our company's goal is very large, and the workers of a third-class winery are obviously not enough for us, so you can see if you have any connections, you can help me connect with other wineries in France, we are ready to bring in 300 skilled and experienced workers from France, as long as you can get on the line for us, I am willing to pay you an intermediate fee for this matter, how about it?
The middle-aged man looked at Lin Quan with burning eyes, his company has recently prepared to go all out to fight for the domestic market in China, with the development of China's economy, the middle class has begun to grow, and China's wine culture has existed since ancient times, and drinking wine is not a matter of the last year or two.
However, because the top wine is a luxury product, and the quantity of imports is limited, most of them are scarce in China, and there is no market for them, so it is difficult to buy.
And these years of holiday gifts, gradually began to become popular to give red wine, such a gift market is actually not to be underestimated, they commissioned a data analysis company to do a survey, found that the market size is as high as 150 billion yuan, this is not the daily consumption of red wine, just the consumption of gifts during the holiday.
And if you take into account catering, daily drinking and other markets, the total red wine market in Chinese mainland is estimated to be as high as about 300 billion, such a large market, if you don't want to get a piece of the pie, then these wine merchants are completely unqualified.
Boss Zhang's company is currently the largest domestic wine merchants, they have a lot of wineries all over the country, but because Chinese wine does not have a very strict and authoritative certification system, and everyone thinks that the moon in foreign countries is relatively round, so the Chinese people are more respectful of foreign wines, like French wine, as long as it is imported, whether it is the wine of the five major wineries or not, and it is labeled as an imported French wine, its value will be much higher than that of domestic wine.
This is a very cruel reality, no one can solve this problem, although the current market value of Boss Zhang's company is not low, the scale is also very large, and gradually become the largest domestic wine brand in the Chinese market, but it is still difficult for them to enter the high-end market under the competition of French and even Italian wine merchants.
In a market, although the low-end market has high shipments, the profits are not very high, belonging to the type of small profits and quick turnover, while the share of the high-end market is larger and the profits are higher, but these markets are difficult for domestic brands to enter, and they are basically monopolized by those wineries in France and Italy.
And Boss Zhang thought of an idea at this time, don't you don't believe in your own people? That's okay, I invite the French to come and run a winery, and invite the French to take care of the whole process, to brew, and then use the propaganda media to carry out propaganda bombardment, you don't believe in your own people, but you have to believe in foreigners, right? In this way, they can create a relatively high-end and luxurious new brand.
Their company can't always be in the low-end market, and sooner or later it needs to enter the high-end market, so if this move can be successful, it will be very beneficial to their Rihe layout and development.
Originally, this idea should have been implemented a long time ago, but as soon as those wineries in Europe heard that they were coming to poach people, they all covered people and did not let them go, and no one wanted a new competitor to share their cake, so their idea has never been realized.