Well, but, no matter how worried Lee Jingyi and Wang Zhongbing were, how fierce the media reaction was, and even Song Seung-heon, who had recently been addicted to criticism of Kim Jong-myung, jumped out for a while. But when the Big Bell Award passed at the end of June and the movie "I Love You" was released, this kind of hustle and bustle disappeared all of a sudden.

What's going on? It's simple. July 1 is the first full day after the release of the film, thanks to the fame of the original work and the original author; In addition, the three major TV stations all gave Jiang Hudong and Liu Jae-seok faces, so that Kim Jong-ming played the trailer in prime time at the same time; Finally, we have to count the first online viral marketing campaign in South Korea; Well, of course, counting the criticism of Kim Jong-ming by the media and seniors, in short, in the end, the film mobilized more than 100,000 viewers to enter the cinema on the same day during the summer vacation!

And then? Then things turned out as simple as "Love, Come Home" back then. First of all, there is no way to criticize movies with this theme in terms of content and ideology, coupled with the explosion and contagion of word-of-mouth, so a movie-watching trend was quickly formed.

On July 2, the number of moviegoers in a single day came to 120,000. The media began to be unable to hold back, and it still started with an undisciplined small media, and a large number of praise and sycophants followed.

On July 3, the number of moviegoers in a single day reached 150,000. The Korean Financial News, which is considered to have an irreversible relationship with Kim Jong-ming, re-published Kim Jong-ming's previous big words on the headlines of his entertainment edition.

On July 4th, the Chosun Ilbo began to discuss the topic of twilight love decently, and at the end of the day, the figure given by the Korean Film Promotion Committee was 160,000 moviegoers in a single day, and in just four days, this "I Love You" has reached 540,000 total moviegoers, and it has become a foregone conclusion that the film will recover its cost within a week.

"This year, the Korean film market has been sluggish across the board, with a total return of -44% in the first half of the year. Of the 78 movies released, only 5 have recovered their costs, and only two of them have yielded more than 150%, namely "The Most Wonderful Moment in My Life" and "Enemy of the People". The exception to this is the Chaser, of course, who netted 8 times their gains. "In the conference room of S.M. A group of people who usually do music are listening to something they don't understand at all.

"Jin Zhongming is very amazing this time, is that what you mean?" Lee so-man impatiently interrupts the report of Yoon Jae-geun, the head of S.M-picture. "I know very well the general environment of the Korean market, we just wanted to enter the industry with the idea of how easy it is to buy the bottom with our funds, can you tell us what happened to Kim Jong-ming this movie? How can this be? A week to pay for itself? Isn't he a rookie director? ”

"First of all." Yoon Jae-geun glanced at Li Xiuman helplessly, then swallowed his saliva and continued. "He had very good timing. will be released in July, and many good movies that are the main hits of the summer and Mid-Autumn Festival will not appear so early, such as Cha Tae-hyun's "Very Anchor". This has already been filmed, and there is no problem with anything, but this family comedy is ready to be put in the Mid-Autumn Festival. and Miss Son Ye-jin's "My Wife Wants to Marry" is also going to be put in the Mid-Autumn Festival. The movies of these big names will not easily shake the release time. However, there are special circumstances. The "Divine Arrow", which had a cameo appearance by An Shengji's predecessors, was moved back to September by Mr. An Shengji through his influence. As for the vast majority of horror and action movies, they generally start in late July. In this way, in the first few days of this summer, "I Love You" almost monopolized the summer market, and it was still carried out in the way of family movie-watching. ”

"Anyway. What you mean is that Kim Jong-myung is an insider, and others have connections with the Film Promotion Committee. Coupled with knowing these things, he successfully put the release time of the movie to the best point through prior planning and hard work, so as to avoid the collision with those big-name big productions, right? Someone asked with a frown.

"It's not!" Yoon Jae-geun replied bitterly. On the contrary, he did so at a great risk. You must know that Xue Jingqiu's "Enemy of the People 3" that has just passed performed very well, and on July 17, it will be "Good Guys, Bad Guys, Strange Guys" starring Lee Byung-hun, Song Kang-ho, and Zheng Yusheng. In other words. If one is not good, he will be squeezed to death by these two movies. And this thing can in turn show that Jin Zhongming is full of confidence in his movie, because only if he believes that his movie can suppress the aftermath of "Public Enemy 3" as soon as it is released, and can withstand the impact of "Three Guys" in half a month, he will do this, and dare to do this! But now it seems that he did the right thing. I heard from the gossip in the circle that even Song Kang-ho was preparing to postpone his film by two days, and his big-budget action-adventure film didn't need to be planted with a few heels because of a twilight love film. ”

"Of course that little bastard is full of confidence!" Li Xiuman rubbed his temples and burst into foul mouths. "He doesn't have a time when his faith is low! What else? You go on to say, "We've seen a lot." ”

"What's more, the Cube Company's publicity work this time is very beyond everyone's expectations." Yoon Jae-geun took a sip of water before continuing. "It's okay with the trailer and the three major TV stations, it seems that he has a very good relationship with online media, and NAVER and those game websites with a lot of traffic are all involved in his marketing this time, and I don't know how much money he spent."

"We have to learn this." Li Xiuman glanced at the people in the conference room. "It's quick to advertise this thing, but if it really works, then you will earn more, and what if Cube spends a billion on the Internet this time? I'll be back in half a week! ”

The S.M executives in the conference room immediately nodded like garlic, didn't they see that President Kim Young-min is now pretending to be dead every day? Do you dare not listen to Director Li Xiuman's words?

"Finally, and most critically." Yoon Jae-geun said after waiting for everyone in the room to finish speaking. "Anyway, this movie called 'I Love You' is really good. The picture is exquisite, the details are exquisite, the feelings are warm, and the real life and indifferent feelings make me admire. Then I couldn't hold back when I saw Zhang Junfeng hugging his wife and saying sorry, and I cried in the cinema on the spot. Later, I saw Kim Man-seok, played by Lee Soon-jae's predecessor, scolding at an old friend's funeral, "They said it's time for you to die." When you are a big fool, my father instinctively took my hand, and I knelt down under the seat in the cinema for his old man, and I said that I would never be such an unfilial son in my life, please rest assured"

Li Xiu was dumbfounded, and the room was full of stunned.

"You went to see it?" Long. Li Xiuman asked with a slightly strange look.

"Hey." Yoon Jae-geun nodded. "Anyway, it's also the sworn enemy of "Innocent Comics", and I definitely want to go and see it, and then I'll take my old father to watch it by the way."

"Good?" After a few seconds of pause, Li Xiuman raised his head and continued to ask.

"Good!" Yoon Jae-geun also knew that he had lost his temper, so he looked a little embarrassed. "After I finished reading it, I sent my father back to rest, and then I took my wife and children to see it again."

"Chartered a venue, so that the people in this room and the artists in the company who have the intention of actors will go to see it." Li Xiuman is Li Xiuman after all, he immediately adjusted his mentality and decided to learn from his enemies and opponents.

But. I don't know if people are unlucky enough to drink water and stuff their teeth, and there is a problem with the S.M company's chartered field!

On the afternoon of July 5, the staff of S.M., who had received the order at 2:40 p.m., immediately contacted a small nearby movie theater and found an afternoon show that only sold three tickets, and it was 3 p.m. The owner of the cinema who learned the news of the charter was blistering at the time, this is the afternoon show, and three o'clock in the afternoon of the summer vacation is the period of the least traffic, and he has a small cinema. actually let him meet the person who chartered the venue, this would be a real fool if he pushed it out. So he immediately called the package ticket on the phone. You don't have to worry about the three tickets sold, come over and take a look, and I'll arrange those three people.

How can it be arranged? Refund the money, send something, plus adjust the ticket for a better time period, anyway, it's all good to say. If you lose it again, you won't lose it with real money. So, a bored couple immediately happily adjusted up the eight-in-a-row ticket for the evening show, ready to bring their family with them in the evening. However, the problem is that the remaining middle-aged gentleman who still wears a baseball cap indoors is not happy!

"I specially picked a nobody's afternoon show to come to your small cinema to watch this movie, why do you want to tune it?" The man asked dissatisfied. "I bought the ticket. You tore the ticket stub! ”

"I'm sorry sir, so let's do it, can I refund your money five times?" The boss thought that this person was just trying to blackmail a little more, so he didn't care very much.

"Am I short of money? Is the enjoyment of movies something that money can buy? The man asked a very calm question, but it was this sentence in such a bland tone that made the experienced cinema owner suddenly blind, and he knew that he had met a difficult lord today. Of course, seeing that the people from S.M. Company were coming, he, the boss, had to grit his teeth and continue to plead for the cost of chartering the venue, and he could only count on the difficulties that this person who was serious about watching the movie could understand at the same time.

"Contracted to S.M?" The man asked in surprise. "Which S.M. company?"

"It's Hot, TVXQ, SJ, and that Girls' Generation's S.M company." The cinema owner bent down again and apologized. "It's me who saw the money for a while, they offered to charter the venue, I thought there were only three guests, I would pay more to pay you, so I agreed, and now they have gone outside, I. In short, please"

"Girls' Generation? That girlhood of Jung so-yeon? The middle-aged man recalled some news about Jin Zhongming that he had accidentally seen recently, and he reluctantly pressed his hat and stood up. I know, count me unlucky, I'll just go. ”

"I'll compensate you five times the fare now" The boss immediately breathed a sigh of relief, if the other party really hardened, he could still drive people away?

"No, you don't." The man waved his hand, then picked up the notebook and pen that had been placed in his seat and walked away.

"Director Bong Joon-ho?" Ten seconds later, just as the group of S.M Company people who were waiting impatiently at the door were about to bypass the guest to enter, Yoon Jae-geun suddenly recognized the person who had made the group of them wait for four or five minutes.

"You are?" Bong Joon-ho glanced at Yoon Jae-geun in surprise, the other party seemed to be a little familiar, it should be a person in the film circle who has met several times.

"Director Bong Joon-ho." Li Xiuman ran over in an agile way that surprised everyone, and took the other party's hand affectionately. "I'm Lee so-man from S.M, are you here to see the movie? "I Love You"? If you don't dislike it, please take a look! Chartered venues, there will definitely be a lot of seats vacated, and this is also an apology for us to disturb you watching the movie! Do you like it? ”

ps: There are also book friend group 457160898, everyone add it. (To be continued.) )