Are you still struggling to find your partner and go shopping alone?

On November 11th, Double 11, as singles, we don't need to go to the streets and be abused by couples. Pen & Fun & Pavilion www.biquge.info

On this day, we are single, we are proud, we are single and have privileges, and we have a 5% discount on online shopping.

On this day, everyone buys things in reality, and we buy them directly online.

Everyone has to pay for everything at a discount, and we only need to pay half for singles.

Because this day is a festival that belongs to our singles.

As soon as the Double 11 Singles' Day event of Tianxia Mall and Taobao came out, the whole network was boiling.

There is wood for a five-fold discount, and there is wood for Singles' Day?

What do you say? Yibao engages in promotions? The maximum profit margin is 20%? It's too petty, Singles' Day, Tianxia Mall and Taobao, directly 5% off.

"I'm so fed up with going to the street to buy things and being abused by couples showing affection, I want to buy online. ”

"Damn, how can this be missing me?

This time for the Double 11 event, Ye Qiu also made a big splash, Soso, Yiwang, Tieba, QQ, navigation websites, major portals, forums, almost the entire network is full of advertisements about the activities of the Double 11 Tianxia Mall and Taobao.

These advertisements alone have invested tens of millions of advertising dollars.

Not to mention television, creative media and other platforms, all of which have a lot of advertising in the same way.

Almost immediately, the limited-time promotion of Yibao.com was directly killed in seconds.

Can 20% and half fold be one level?

However, some people wonder if the so-called 50% unprecedented price reduction strategy of Tianxia Mall and Taobao is not boring?

Some people have analyzed that the profit margin of most products is definitely not 50%, so Taobao and Tianxia Mall are not losing money and making money?

Or is it just a gimmick that the so-called price of Double 11 this time is broken and cut by half?

Otherwise, wouldn't the merchants of the world's malls and Taobao have to lose money and make money?

Or is the half-cut product a defective product or a specially customized product?

Or is it a price increase and then a price reduction?

There must be something greasy, otherwise, it doesn't make sense.

This kind of remark was quickly accepted by the masses, yes, what is the purpose of opening a store and doing business? Of course, it is to make money.

Although there are occasional promotions, however, the price reduction of this promotion is too large.

Basically, it is destined to be impossible to make money, it is completely a loss to make money, the world mall and Taobao will agree?

This question is also the place where many experts and other people in the e-commerce industry wonder and doubt.

Merchants don't have the right to pay for claims to advertise on Tianxia Mall and Taobao, which is not in line with the normal business model.

Yibao also thinks so.

So the question is, is this so-called unprecedented half-price sales activity a cat?

Is there a problem with the product? That's why it's so discounted?

Clearing inventory?Specially customized merchandise for Singles' Day?

These doubts suddenly poured cold water on the heat of the Double 11 event of Tianxia Mall and Taobao, and also made netizens who originally planned to make a purchase on Double 11 begin to hesitate.

In order to understand this problem, the reporter began to visit brand manufacturers, trying to find out what makes them willing to lose money and make money.

The boss of Haixing Electric, Liang Min, was questioned by a TV reporter.

"Mr. Liang, Haixing Electric is also in the list of brands sold at half price on Double 11 in the World Mall, may I ask Mr. Liang, can Haixing Electric still make a profit if the price is reduced by 50%?"

"Any product has a cost, the electrical industry is different from the clothing industry, the cost of electrical products is higher, the profit margin is smaller, not to mention the price reduction of 50%, even if it is 30%, Haixing Electric can not make money. ”

The boss of Haixing Electric, Liang Min's answer, surprised many viewers in front of the TV, since it doesn't make money, or even loses money, so why does Haixing Electric still participate in this event?

Next, the reporter asked the question that the public was curious about and concerned about: "So why is Haixing Electric still in the list of brands with a price reduction of 50% this time?" Since it is a loss to make money, how can Haixing Electric agree to do this kind of activity?"

"First of all, this journalist friend, you may have misunderstood, Ye Qiu talked to me about this matter, but in the end, after consideration, I rejected Mr. Ye. Liang Min said.

Liang Min's answer not only made the audience in front of the TV dumbfounded, but the reporters who interviewed him were also a little dumbfounded.

"What does Mr. Liang mean is that all this was unilaterally decided by the World Mall? Haixing Electric did not promise to sell the products at half price?"

"Not bad. Liang Min's answer was like a bombshell, which stunned countless viewers and reporters at once.

"In other words, the so-called half-price sales of the Tianxia Mall are simply a disguise? Or is it that the Tianxia Mall has deceived everyone?" the reporter asked with bright eyes.

And Liang Min's next answer made people more and more confused.

"Of course not, not only is it not a pretense, but I can tell you that there is no problem with the half-price sale of Double 11 in the World Mall. ”

"But Mr. Liang, you just said that Haixing Electric did not agree to sell at half price, how can it ......" The reporter was also confused.

"Yes, Haixing Electric did not agree to sell goods at a discount, but Haixing Electric is willing to supply the world mall at the factory price, so it is the world mall that loses money, not our Haixing Electric. In terms of quality, please rest assured that all the products of Haixing Electric sold in the world mall are definitely not unqualified or defective products, but completely qualified goods, and there is no difference in after-sales. ”

This interview video of Liang Min of Haixing Electric suddenly made all netizens not calm.

It turns out that it is not the merchant who makes a profit, but the world mall that makes a profit.

Not only Haixing Electric, but also some merchants who signed the same agreement with the world mall have also appeared to say.

The sales strategy of Double 11 is a loss-making business in the world's mall, not a business.

At the same time, Ye Qiu himself was also interviewed by the TV station.

Ye Qiu said in the interview that although this time it is doomed, Double Eleven, the world mall is indeed losing money and making money, but it is not his hot-headed behavior, but as a brand for the world mall, these concessions are regarded as a publicity cost, but the publicity cost is fed back to the majority of buyers in the form of price reduction.

Ye Qiu didn't say anything hypocritically, he was spending money for the celebration of the singles, but bluntly said that the world mall lost money and made money, in order to make a name for the world mall and Taobao.

If Ye Qiu hid it, hypocritically saying that it was for the welfare of the masses or something, maybe people would still have doubts, but Ye Qiu directly pointed out that it was to advertise for the world's malls and Taobao.

On the contrary, it makes everyone more convinced.

In any case, it is a fact that the world mall is losing money and making money, and buyers can buy goods at a better price.