Xu Ruoyun said, "If I'm not mistaken, you want to make a mobile phone, right?" ”

"Why do you say that?" Zhong Yue was a little curious, he didn't tell anyone about this plan, only Wang Mei and Chu Yun's two assistants might be able to guess a little. But I believe they will never reveal it.

Xu Ruoyun said, "Although the battery industry is booming now, the prospects are unlimited. However, there is too much competition for mobile phone batteries, and the profit margin is very narrow. It's not worth your effort. ”

"You're right."

Since she had guessed everything, Zhong Yue had nothing to hide, and confessed, "I do have such a plan." ”

Hearing him admit it, Xu Ruoyun's delicate eyebrows wrinkled slightly, and said, "You should know that the threshold of the current mobile phone industry does not seem to be high, but it is precisely because of this that the entire industry has become a fighting ground for giant crocodiles...... Actually, you don't have to be in such a hurry. ”

The meaning of the words is not optimistic that he will enter the mobile phone industry now.

Zhong Yue also understands that as long as he waits for a few years, the development of Yisoft Company and Yichangyou Company will reach the peak, and his wealth, fame and connections will also accumulate to a certain extent, and it will be much easier to enter the market with huge sums of money at that time than now.

Xu Ruoyun's words are already more euphemistic, in fact, it is not only a matter of competition, since last year, the growth rate of mobile phone shipments across the country has been slowing down. By the end of last year, the number of mobile phone users in the country reached 1.28 billion, and the penetration rate was close to 95 percent, which means that there is almost no new market space for mobile phone sales, and it has entered a period of stock replacement.

From the perspective of the market environment, this time to enter the mobile phone market. It's not a wise choice.

Zhong Yue didn't explain much. Just half-jokingly. "Time is of the essence."

"You're so young that you don't even want to wait a few years?" Xu Ruoyun asked with a smile.

Indeed, at Zhong Yue's age, even if he is three years later, he will only be thirty years old, and in terms of his achievements, he is a little too young.

Zhong Yue shook his head and sighed. "The enemy is too strong, and if you don't make a layout early, you will never be able to surpass them."

For a while, Xu Ruoyun didn't know whether to say that he was ambitious or that he was ambitious. In the mobile phone industry, the most powerful enemy is, of course, Apple, which once became the most valuable company in the world, more powerful than several domestic Internet giants. More difficult to beat.

Finally, she said. "If there is someone I can help with, you can just ask, we Xu also have some investment in the mobile phone industry."

Zhong Yue glanced at her, as if judging whether this sentence was sincere or just polite. After a while, he smiled and said, "Thank you, if you need it, I will definitely ask you for help." ”

…………

Since the abolition of the mobile phone license system in '07, the threshold for the mobile phone industry has been lowered, and since then, theoretically, any company can produce mobile phones.

While the threshold is lowered, it also means that competition is intensifying.

The development of the mobile phone industry to this day can be said to have undergone subversive changes. As China has become the world's largest mobile phone manufacturing base, the huge mobile phone terminal manufacturing capacity has also promoted the development of the mobile phone design industry.

In recent years, many mobile phone manufacturers have risen to the top of their Internet mobile phone brands, and they have outsourced mobile phone design, supply chain management, manufacturing and other businesses to program planning companies. And they focus their energy and resources on brand positioning, marketing and channel innovation.

This model can be said to further lower the threshold of the mobile phone industry. Anyone, even if you don't know anything about the design and production of mobile phones, as long as you spend money, the design company can take care of the mobile phone from design to production, without you having to worry about half a snack.

The result of this almost no threshold is the crazy competition in the market.

It's very easy to build a mobile phone. Now the most test for mobile phone manufacturers is how to sell them. Generally speaking, the channels of mobile phone manufacturers are, KA stores, 3C stores, operator channels, specialty stores, mobile phone stores, online shopping malls and so on.

With so many channels, if you want to build them from scratch and build them little by little, it is really time-consuming and laborious, and the difficulty is not ordinary. Moreover, as a new competitor, it is inevitable to pay more costs to compete with those established manufacturers for these channel resources.

There is no advantage in cost, brand management requires a lot of investment, and there is an additional price to obtain channels. How can the average new entrant, no matter which aspect, succumb to the disadvantage, in the midst of the cutthroat competition?

This is the hardware aspect. In terms of software, the operating system is the world of Android and IOS, and even a giant of PC operating systems like Microsoft can't pose much threat to Android and IOS on the mobile phone operating system.

Zhong Yue will not be naïve to think that if he develops a better operating system, he will be able to beat Android and IOS. These two operating systems are no longer just operating systems, and the chip manufacturers who cooperate with the two systems, and the countless software developers based on these two systems, are destined to be impossible to beat by the third operating system.

In such a situation, even if Zhong Yue has a "growth system" and wants to make a difference in the mobile phone industry, it is not something that can be done overnight.

He can only slowly figure it out, and the acquisition of a mobile phone battery company is his first step.

The second step was to recruit talents, and soon, he established a company called Yizhi in his personal name. Not only this company, but also the battery company is his personal investment.

At this time, there were three wholly-owned companies under his name, and two holding companies. In order to facilitate management, he set up an E-Shang group company, and put the three companies under his name, as well as the shares of E-soft Company and Battery Company, all into this group.

This involved a change of equity, and it took him a lot of time to handle it. After doing these things, he began to recruit people for Yizhi Company.

He divided the company into two departments, one is mobile phone design, specializing in mobile phone design, he has huge ambitions in the mobile phone industry, naturally will not outsource all the design of mobile phones. He wants to develop his own talents.

The other department is the system development department. Responsible for the research and development of the mobile phone operating system, of course, based on the Android system.

Android is open source, and it is not difficult to obtain a license, but it is not without cost. The first is that Google apps must be built-in. Of course, Google has already withdrawn from the domestic market, and this is not a big problem. The biggest problem is the "blackmail" of Microsoft, an old rascal.

Although Microsoft is not a member of the Open Handset Alliance, it holds a number of Android patents. In the past few years, relying on these patents, he has gone to lawsuits everywhere, from Samsung to Weihua, from rice to HTC, all of which have been knocked out by him. Now, for every Android phone sold by these companies, they pay Microsoft $5 to $10 in royalties.

With these royalties alone, Microsoft could reap billions of dollars.

Of course, for Zhong Yue, there is no need to worry about this problem in a short time. With Microsoft's status in the rivers and lakes, not all cats and dogs are qualified to be extorted by him.

In order to put Yizhi Company on the track as soon as possible, Zhong Yue dug into his own company. He pulled a few backbones from Yisoft Company to support the company's development department first. However, it is easy to find a code farmer, but it is difficult to find an excellent project leader, so he can only do it himself.

The most troublesome thing is the mobile phone scheme design department, which is an industry he has not been involved in before, and in the end, he can only turn to Xu Ruoyun for help.

It's something that can't be helped. He knows very well that there are too many aspects involved in the mobile phone industry, and it is almost impossible to go it alone like Yisoft, even if you can do the design and system development of mobile phones. The establishment of sales channels will cause him huge trouble.

Therefore, it is the best choice to pull people in, and in terms of choosing partners, Xu Ruoyun is his first choice.

It is not difficult to pull Xu Ruoyun into the gang, as long as she can see the prospects, she will definitely not let go of such an opportunity. However, it is better for her to bring up this kind of thing herself.

Xu Ruoyun once again showed her extensive network, and soon, she found a few mobile phone solution designers.

The design of the whole mobile phone is a very complicated process. Designers alone are divided into six categories.

Industrial Design, Structural Design, Hardware Design, Software Design, Project Management, Quality Supervision. Each of these processes requires the involvement of many engineers, and not just a few people can do it.

Through the designers introduced by Xu Ruoyun, Zhong Yue quickly recruited all the manpower. However, as an opening work, in order to make a sign. He also personally led the project.

In order to make mobile phones, he has been preparing for a long time, and almost all brands of mobile phones on the market, whether they are big brands or unknown small brands, he will buy them back and study them. There is a personal laboratory called "Growth System", and he studies the structure of mobile phones, which is very easy.

In fact, he has already devised several schemes, but if you take them out directly, it is not easy to explain the origin. And in the future, the company's mobile phones can't all be designed by him himself. Even if it's for the purpose of training the team, he can't just take it out and use it.

In today's highly competitive market environment, mobile phones without characteristics will soon be eliminated. If you want to win in the competition, you must have a very prominent place in a certain performance.

It's like a recent mobile phone of a certain brand, a very impressive advertising slogan, charge for a few minutes, talk for a few hours. It satisfies one of the needs of users.

Zhong Yue's design of the first mobile phone also highlights a function. (To be continued......)

PS: I've found that as long as I start paying attention to grades, the efficiency of codewords plummets.