"Secretary Chen, let's talk about it on a case-by-case basis, if you look at the accounts alone, the current situation of Dongou Cinemas really doesn't know how much better it is than Kuliu.com. Pen ~ Fun ~ Pavilion www.biquge.info "Qin Feng has not yet started blowing, but he came first to retreat as advance." Chen Rong's face really improved a lot, and then he listened to Qin Feng continue: "Although I don't know the specific business status of Dongou Cinema now, one thing I can be sure of is that Dongou Cinema is definitely in a profitable state now. On the other hand, we have no half-penny profit, but also have to invest a large amount of money every year to maintain the normal operation of the website, in fact, if there is no Outou acquisition, Kuliu has collapsed last month, it is Outou Group, which saved Kuliu from the brink of bankruptcy. ”

When Chen Rong heard this, he was about to open his mouth, but Qin Feng immediately said: "Secretary Chen, I know you must want to ask, why do we spend such a large amount of money to buy such a company that is almost an empty shell. The reason for this is a little complicated, but in a nutshell, there are two main points. First, the senior management of Outou has the need for IT business expansion, and the purchase of Kuliu.com is simply to follow the trend. The second point is my personal judgment on the development prospects of the Internet video industry. My judgment is that the Internet video industry can open up a new profit model. And this profit model is precisely the opposite of the traditional profit model. Now, our city's Dongou Cinema adopts the traditional profit model. However, I believe that the traditional profit model will soon be eliminated by the times in this new economic cycle of the information industry, and new methods are needed in the new era. I think the development potential of Dongou Cinema is limited, not from the perspective of its industrial content, but from the perspective of its market structure and operation model. ”

"You haven't analyzed anything yet, why do you want to characterize others first. Jiang Pengfei smiled, with a hint of mockery in his laughter, and felt very strongly in his heart that Qin Feng might just be a child who had just learned to talk rhetorically. It's just that the current situation brought him to the forefront of the construction and development of Dongou City.

Qin Feng smiled faintly and said very calmly: "Okay, then I'll start analyzing now." ”

Chen Rong and Pan Jianwei both nodded slightly, the former expressionless and the latter smiling.

"So, before analyzing why Dongou Cinema is difficult to develop, let me first explain the new profit model in the Internet era that I mentioned. For the sake of understanding, let me use an analogy. Qin Feng's train of thought gradually opened, and he talked eloquently, "For example, the current Dongou Cinema is like an amusement park, I see that its business is good, and I think that if I open an amusement park, I should be able to make money, so I plan to open one." However, the problem now is that the number of guests in the market who are willing to spend money to play in the amusement park is limited, so even if I bring in investment and build the amusement park, at most it is just to divert a little bit of its guests. So in order to solve this problem, I came up with a very effective solution. What's the solution?

The four people sitting opposite Qin Feng, except for Pan Jianwei, the other three all widened their eyes, and they couldn't believe what Qin Feng had just said. Only Su Tang had a Dan heart towards Mingyue, no matter what Qin Feng said, he felt that it was no problem, turned his head to look at him, and showed a curious smile.

Zhou Zheng came back to his senses after being shocked, and couldn't help asking, "Can this also be considered a solution?"

"This has been difficult to define for a long time, and to a certain extent, it can even be said to be permanently free. Qin Feng said with a smile.

"If it's free forever, is there any point in going on?" Zhou Zheng, the secretary, doesn't seem to be a peaceful master, and in front of the boss, he has to rush to speak and brush up his sense of existence.

"Don't worry, let Mr. Qin finish his words first. Pan Jianwei said slowly.

Chen Rong also spoke: "Comrade Xiao Qin, you continue. ”

"Good. Qin Feng nodded slightly and continued, "Free things, I'll explain later." Let me start by talking about what might happen when my new playground is built. First, if going to the amusement park is a more popular form of leisure in my city, there is no doubt that if my amusement park is free, the tourists who used to play in the old amusement park will definitely attract me very quickly. From the level of market tactics, I first expanded the market share of my amusement park and expanded the market influence of my amusement park, which everyone should be able to agree with, right?"

Chen Rong and the others nodded.

Qin Feng continued: "Then the second point, since my amusement park has no source of income, and the maintenance of amusement park facilities and the remuneration of employees are a big expense, then there is no doubt that I have to find investors to help me maintain the daily operation of this amusement park." Here I will make a second hypothesis, I assume that this investor has been found, and the first money I get is probably enough for me to live for a year. So at least for this year, my free business model can be maintained stably, and you can agree with this, right?"

"Outou is so rich, you must live more than a year. Jiang Pengfei quipped.

Qin Feng nodded and said, "I understand what Mayor Jiang means, no matter how much money the investor gives, if it is not profitable for a long time, the investor will have to withdraw sooner or later." So at the end of the day, amusement parks still have to be profitable. So, how can we make a profit while always being free?"

Speaking of this, a trace of seriousness finally appeared in Chen Rong's eyes.

Qin Feng smiled, and his state became more and more relaxed: "To achieve this goal, theoretically speaking, it is actually completely feasible. However, there are at least three steps to execute the design. And you can't go wrong every step of the way. The first step is to secure the people who have been attracted to our amusement park and give them a sense of belonging. So what kind of belonging is the most reliable in this world? I think it's identity. So my design is, first design a set of membership system, come to my amusement park to play these tourists, each person voluntarily choose, whether to become my member, if you become a member, then every day to sign in, you can get the corresponding membership points, over time, some people's membership level will be slowly upgraded from level 1 members to level 100 members, and higher level members, will enjoy some privileges, for example, when queuing can save more time, or some items, people who are not members, can only play once a day, members can play several times a day, the highest level of the member, can play until you want to vomit。 ”

"So you want to make a profit by charging membership fees?" Chen Rong asked in a deep voice.

"No, not yet. This membership system is completely free. Not a penny. "Qin Feng said.

"Then what's the point of it?" Chen Rong asked again.

Qin Feng smiled slightly, slowed down his speech slightly, and explained carefully: "Secretary Chen, the significance of this membership system has at least two points. One is to stimulate the sense of choice and participation of tourists, and the other is what I just said, to make tourists feel a sense of identity.

Specifically, in our amusement park, we have a clear hierarchy, but unlike other places, in our place, if a person wants to get a grade, he doesn't need to pay anything, just come and report every day. And once a tourist registers with us, it's hard for him to stop. There is a natural comparison psychology between people, and those who register early, in order to maintain their rank advantage, will definitely not easily give others the opportunity to surpass him, so he has to come to me every day to report, even if he doesn't actually want to play much. As for those tourists who are two days late in registration, if this group of people wants to catch up with the level of those in front of them, in order to be able to be on an equal footing with others, they must also come to report every day.

The more these members come to my playground, the less they will go to the playground next door.

And then slowly, until one day, some of them may never bother to go to the playground next door.

Because it costs money to go next door, and it doesn't cost money to come to me to play. It's not good to go next door to play, but you can sign in to upgrade here, and although it doesn't really work, they just want these virtual things.

And more importantly, in the process of reporting on the escalation every day, in the depths of their minds, an unbreakable idea has been cured. That is, they are members of our amusement park. Think about it, if a person spends 365 days to sign in with me, and finally rises from level 1 to level 100, will he be willing to leave easily?

When Qin Feng said this, several people on the other side all nodded involuntarily.

Pan Jianwei smiled: "It's a little interesting." ”

Qin Feng smiled, then cleared his throat with saliva, and continued: "The first step I just said can be summed up in one sentence to attract and stabilize the market. Once this step is complete, the next step is to strengthen the concept of membership and at the same time enhance the hard power of the amusement park.

Let's start with the concept of strengthening membership. The role and meaning of this step is exactly the same as that of the first step. It is also to enhance the sense of participation and identity of tourists. But the reason why we need to emphasize it again is because the specific approach is different.

The second specific strategy is to increase various membership activities.

For example, if you sign in for as many days as you can, you can get a certain number of lottery points. Members can use the lottery points, of course, to go to the lottery. However, this award is not just a random draw, you must wait until a special day. For example, the National Day, the New Year, or even the introduction of a certain amusement project, how to arrange it, of course, is the playground.

And the prize of the lottery may be some monosodium glutamate, toilet paper, laundry detergent and the like, which are very cheap and worthless, but you should not underestimate this little thing, because the most important thing is that these things are free.

So what would happen if you did that?

I think this result should be self-evident. First of all, those who are already members will definitely continue to be our members, and those who are not our members will probably be tempted to sign up.

In this way, we can further attract the very small number of visitors who still spend money in the amusement park next door. Then these people got on our ship, and they basically didn't think about going back. The leaders should be able to empathize with the consumer psychology in this, right?"

Chen Rong's brows were slightly furrowed, and he had already stretched out a lot at this time, and said with a smile: "It's completely understandable." Go to your playground, not only can you play for free, but also have benefits to take, people have tasted the sweetness, and they will definitely not want to go back to the place where they charged. ”

"Secretary Chen is right. Qin Feng smiled, and then continued, "Continue to strengthen the concept of membership, this is one aspect of the second step. And then the second aspect is to enhance the hard power of our amusement parks.

In fact, this is the most important thing in the whole strategy design. Because everyone knows that product quality is the foundation for the survival of an enterprise. Then I won't use the playground analogy and just go back to the video industry.

For the video industry, content is hard power. Let's say there is no video on other people's websites, but we have it here. People are playing pirated videos that are not very high-definition, and we are here with genuine authorized original high-definition videos. Other websites only have videos, but in addition to videos, our video websites also have various interactive functions based on videos.

With such a comparison, the market can have more confidence in our service capabilities.

Coupled with the service system of members, coupled with our strategy of free forever, leaders, imagine if we can surpass our competitors in three aspects: hard power, service level and customer experience, then what reason does the market have not to choose our platform?

"Yes, that's a good analysis. Chen Rong said, "However, you still haven't solved the problem of profitability." ”

"So finally, we have to take the third step. Qin Feng said, "The third and last step is to distinguish the membership categories. ”

Chen Rong and Jiang Pengfei both looked puzzled.

Qin Feng explained: "The so-called distinction between membership categories is actually the establishment of another membership system. To put it simply, it is to distinguish paid members from free members. ”

"Oh!" Pan Jianwei's eyes lit up slightly, and he smiled, "Is this a poor dagger?"

Zhou Zheng frowned and said, "Then isn't this still a membership fee?

Qin Feng smiled slightly, and asked rhetorically: "But the question is, when I relied on the investor's funds to get to this point, was Dongou Cinema still alive? How many people do you think there are left in his playground?"

Zhou Zheng was suddenly stunned by Qin Feng's question.

Jiang Pengfei frowned and asked, "Is this considered vicious competition?"

"Of course not!" Qin Feng stood up from his chair, straightened his waist, and said to the two parents in front of him, "In this process, we have taken all the market risks, and the source of funds invested is completely legal, and in terms of market operation, there is no forced buying and selling, and everyone is a voluntary choice from beginning to end." How can this be vicious competition?"

"Mayor Jiang, this is a risk hedge. Pan Jianwei clicked.

Jiang Pengfei suddenly realized, slapped his forehead and said: "Yes, yes, yes, it's risk hedging, it's risk hedging." ”

When Chen Rong heard such lofty words, he couldn't help but answer: "Many of the enterprises in Dongou City are actually playing this hand, but the funds are basically loans from the bank, and the strategy design is far less ingenious than Xiao Qin's. It's not so much about hedging risk, it's about giving it a go. Xiao Qin's idea today is a bit of a textbook. ”

Hearing what the leader said, Zhou Zheng immediately changed his words and said: "It is said that Mr. Qin's level is high, and when I saw it today, it was really extraordinary." ”

"Leaders are gracious. Qin Feng said modestly and continued, "So let's go back now, why did I just say that Dongou Cinema will not live long, in fact, this is the truth." Because it's too anxious, it just wants to make quick money, but it doesn't know how to cultivate the market. It is still profitable, just because of two reasons, one is to start early, the positioning is accurate, it only wants to earn a part of the money of the citizens of Dongou City, and the other is to co-organize with the Municipal Bureau of Radio, Film and Television, and there is policy support, so the promotion effect in Dongou City is very good. But I would like to remind you that purely private video companies will soon develop. And there will definitely be more than one at that time, a company like Dongou Cinema will not face a wolf, but a pack of wolves, so it will either change now or wait for death. ”

Chen Rong nodded seriously.

Qin Feng said again, "There is also a game tea garden, why I say that his strategy is right, is because it focuses on cultivating the market in the early stage." Free marketing strategies are always right in the age of the Internet. Because the core connection point in the era of Internet economy is not capital, talent, technology, or even policy, but the core of its connection is traffic and a buyer's market. Only free of charge can attract the attention of the market in the shortest possible time and most effectively. Cultivating the market for free first, and then charging back the funds, this is the correct development step. Even when a company's users reach a larger scale, investors can find better ways to cash out. It is the company that goes public. Therefore, the Internet industry, to a large extent, will be closely tied to the financial industry in the future -- more indeed, it is no longer the future, and all the high-tech enterprises in the world have already embarked on this road. In China, I think that from this year onwards, there will be countless enterprises that will keep up with the pace of international large enterprises and this era. And our market, our way of life, will also change dramatically.

Because the new consumption mode will form a new consumption concept, a new consumption concept, and will evolve into a new consumption habit, and the new consumption habits will give birth to a new consumption environment, and in the new consumption environment, a new consumption culture will eventually be born. I expect that the new consumer culture in the Internet era will take shape within ten years, but I don't know how many years this culture will last. However, as Ma Xiaoyun said last night, what our company pursues is not to serve a person, but to serve a generation, and we have no upper limit in space. ”

Qin Feng stood in front of Chen Rong and finished speaking the words in his stomach with emotion.

Chen Rong stared at him for a few seconds, slowly put down the teacup in his hand, and applauded gently.

Bang Bang Bang ......

"It's worth it, it's worth it today. Chen Rong clapped his hands and stood up, then stepped forward, took the initiative to hold Qin Feng's hand, and patted Qin Feng's arm with the other hand, looking extremely excited, "Young and promising, the talent of the pillars of the country!"

Secretary Chen praised it. Qin Feng said politely.

Chen Rong said very seriously: "It's by no means polite! You really gave me a good lesson today!"

"Xiao Qin's level, I can come to be my graduate student now. Pan Jianwei got up and said, "I also benefited a lot today. ”

The two bigwigs stood together, and Jiang Pengfei and Zhou Zheng also quickly stood up.

Su Tang looked at this formation, although he didn't understand, he also weakly walked to Qin Feng's side.

A room of people did not sit on the sofa, and stood in a circle for a while.

Chen Rong suddenly said: "Xiao Qin, it's a pity that this class is not recorded today, otherwise I will be free another day, I will ask you to go to our municipal party committee and give another lesson to our entire team, do you think it will work?"

"No, no, I don't dare to do this, today we are chatting, how dare you really go to the city to point out the leaders to the east and west. Qin Feng pushed back half-truthfully.

Pan Jianwei on the side smiled again: "Xiao Qin, I can take this lesson for you." But you'll have to write me an article about what you're talking about today. The new profit model of the Internet industry you talked about today, as well as the three steps of market cultivation, are all very instructive things, I can help you take them and send them, and ensure that the journals that publish articles are more advanced than those of Lao Jiangfa. ”

"Professor Jiang's words are reasonable, a good idea still needs to form a systematic written theory to be completed. Chen Rong immediately said, "Xiao Qin, if you don't look like this, you won't go back to Dongou City this week, stay here with peace of mind, get this article out, and when I finish this meeting, I will accompany you back to Dongou City." ”

Qin Feng looked at Chen Rong's enthusiastic appearance, and always felt that there was some conspiracy in this guy.

But such a sincere request from the top leaders in the city can't be refused, Qin Feng thought about it, and then agreed with a smile: "Secretary Chen assigned me a task, of course I have to complete it seriously." But if the level of what is written is not good, then it can't rely on me, I read less books, and now I am high in Chinese. ”

The joke made everyone laugh.

Pan Jianwei continued: "It's okay, don't worry, my level, no matter what, it will definitely be a little higher than Lao Jiang, and I guarantee that your article is beautiful!"