086 Publicity of cartoons

Today's Chinese music scene can be said to be in a downturn to the extreme, except for the real big names, the release of records is bound to lose money. If a singer wants to make money, he will participate in various commercial performances and activities after becoming famous.

Singers are like this, not to mention those songwriters, before they became famous, no matter how good the songs they wrote, they couldn't sell for money.

In such a market environment, of course, there are fewer and fewer people engaged in music. There are a few old faces coming and going in the music scene.

Zhong Yue wants to buy two good songs as the opening and ending songs. I also want to find a master to score cartoons.

He called Qi Xuefang, "In the name of the studio, you sent letters to major music companies, saying that you are willing to buy two original songs at a price of 300,000 songs, and the music style is not limited." ”

"Isn't that too high?"

Qi Xuefang was a little surprised when he heard this. Most of his previous bosses spent thousands of yuan to buy a song, and then hired an unknown singer to record it. I have never seen a local tyrant like Zhong Yue, who spent 300,000 yuan to buy a song. It's simply rich and capricious.

"If you pay a high price, you can buy a good song. ”

Qi Xuefang really wanted to say that not necessarily, if you don't understand music, give you a song score, and you can't judge whether it's good or bad.

Zhong Yue saw his concern and was very happy. This shows that he really regards the studio as his own business, so he will worry about the boss losing money.

He patiently explained, "Don't worry, I won't just throw money into the water." I have a friend who is engaged in music, and he is not afraid of being deceived. ”

…………

The news that an animation studio bought a song for 300,000 yuan quickly spread by several music companies, and many people sent their songs with the mentality of giving it a try.

Within a few days, the studio had collected dozens of songs.

Zhong Yue really can't read the score, but he still has the ability to judge whether a song is good or not. This is where the "Music Production" function in the "Entertainment" section of the "Growth System" comes in handy.

Input the tune in and the melody comes out. Whether it's good or not, you will know it as soon as you hear it.

Of the dozens of songs he received this time, none of them could move him. All of them were vetoed by him.

After that, he received a lot of songs every day, but none of them met his liking, and it wasn't until the animation of the twenty episodes of the first season was completed and the dubbing began, that he reluctantly chose two songs.

Coincidentally, the two songs are by the same author. is a teacher at a conservatory. He simply found this person to make the soundtrack for the cartoon.

As for dubbing, they are looking for the best voice actors in the industry, and Qi Xuefang also knows a lot of people in this area. The most professional equipment was used and a lot of money was spent. But if you want to make a high-quality product, you can't save it.

From planning to production, plus post-production, it took three months. After the film came out, everyone in the team was very excited, and Liu Nianzhou, who was hurriedly decorating the house, rushed over and became the first batch of audiences.

In the computer room, all ten members of the studio gathered in front of an LCD monitor, looking at their works with excitement.

"This is an anime adapted from my book?"

After watching the first episode, Liu Nianzhou looked incredulous, during this time, he was busy with the house and almost didn't participate in the post-production. It was the first time he had seen the finished product come out, and this picture, this scene, was ten times better than he had imagined

Zhong Yue patted him on the shoulder, and he was quite excited in his heart, "I said, I'm not joking. ”

After watching two more episodes, Liu Nianzhou couldn't help but say, "This animation is so good, it should be able to make a lot of money." ”

Hearing this question, everyone's faces became a little heavy except for Zhong Yue.

Liu Nianzhou found that the atmosphere was a little wrong, and asked in a low voice, "Did I say the wrong thing?"

Zhong Yue smiled and said, "With the current environment in China, if you want to make money from animation, you can only rely on relationships, such as getting support funds from the state and broadcasting them on TV stations." As for our animation, don't want to have this treatment. ”

Liu Nianzhou was a little unacceptable, "But, we can sell it to video websites, I don't believe that no one knows the goods." ”

"Of course, there are people who know the goods, but without market testing, it is impossible to sell at a good price. ”

Zhong Yue has a very clear understanding of this, "The market environment is like this, I haven't thought about making money from the first season, even if I don't earn a penny, what if I give away the broadcast rights for nothing? What I want is to completely become famous through this animation, and then open up the entire market." ”

Hearing his exciting words, Qi Xuefang and the others all felt their blood boiling, and it was their luck to follow such a boss who was willing to spend money and had a long-term vision.

…………

The matter of negotiating with several major video websites, Zhong Yue handed it over to Duan Yu.

Just as Zhong Yue expected, the people responsible for buying the film on several video websites watched the film, and the prices were very low. The highest price is only 2,000 yuan a minute, which is still the price of exclusive broadcasting.

In the animation industry, this is a conscience price. The price of a general cartoon is a few hundred yuan a minute. It's also the person in charge of that video site.,Very optimistic about this animation.,The highest price from the leader.。

Zhong Yue refused without hesitation, twenty episodes of animation, each episode is about twenty minutes, and the purchase price of the whole film is about 800,000, which can almost recover the cost. But the other party wants the exclusive broadcast right, which is unacceptable to him.

In order to promote this film as much as possible, it is best to be able to go to all video websites, and it doesn't matter if you make less money. He can still afford to lose 800,000 yuan. As long as you make a name for yourself, you can earn back the lost money in the second season.

In the end, he signed contracts with five video sites, with prices ranging from 100 per minute to 300 per minute. The combined price per minute is just over a thousand yuan.

The five video sites all promised that on the day of the premiere, they would give a recommendation in a conspicuous position on the homepage. Obviously, they are very optimistic about the animation "Diwu".

The premiere is scheduled for Monday, three days later, and is updated at a rate of one episode per day.

Zhong Yue didn't spend resources to promote, just asked Liu Nianzhou to advertise in the book, and then contacted the website to send a trailer to the past, and asked the website to help promote it.

The website is also very powerful, I contacted Liu Nianzhou as soon as possible, and after confirming the fact of the matter, I made a banner ad at the top of the homepage of the website the next day.

He has a very clear positioning of the target audience, which is the readers of the web novel.

Finally, it's a post in several novel forums and novel post bars. These things were done by a few members of the production team.

Once everything is ready, it's time for the anime to start.

PS: It's almost 200,000 words, and I feel that my writing state has entered a trough in the past few days. When you're at a low point, it's especially easy to open your mind and give yourself some stimulation, so you have to keep it and write. Everybody, give me a few referral votes and encourage me. Recovery is also a little faster.