Chen Silin was naturally noncommittal, if it was before, it was really difficult for him to continue to take the money from his old son, but now, after three days, Chen Silin is no longer a loser who was ridiculed like before. Pen "Fun" Pavilion www.biquge.info

The S&Y brand, after "The Goddess's New Clothes", has taken advantage of the trend and become a well-known mid-to-high-end brand in Huaguo.

Today, S&Y has more than 100 chain stores in first- and second-tier cities in China.

Although this is because Chen Silin is the richest man in China's garment industry, he is not bad for money, so he can unfold so quickly.

Of course, the S&Y brand is not only a promotion channel like "The Goddess's New Clothes".

Under Ye Qiu's guidance, S&Y has almost become a special clothing brand for Chinese fashion dramas.

Whenever there is an urban fashion drama, S&Y will tailor fashionable clothes for the female characters of the whole drama for free.

Then, under the promotion of the TV series, the same style of the star will also appear in the S&Y brand store for the first time, and it has almost become the first choice for white-collar workers in Huaguo City.

"Who do you think makes the best money?" Ye Qiu asked with a smile.

"Woman, right?" Du Ling was the first to answer.

"Little kids, huh?"

"To be more specific?" Ye Qiu asked again.

"A rich woman, a child of a rich family?" Du Ling said again.

"Chen Dashao, your family is making clothing, and you have been engaged in clothing brands for a while, what do you think?" Ye Qiu looked at Chen Silin and asked.

"Almost, women, especially salaried and white-collar girls, buy things, and they don't buy them when the price is low, that's why S&Y can expand so quickly. Although S&Y has professional managers in charge, Chen Silin is the boss anyway, and after S&Y succeeded, Chen Silin also liked the feeling of being looked down upon.

In the past, others knew him, it was because he was rich and capable, and he was no different from other second-generation people who fought cocks and walked dogs.

But now it's different, although S&Y also uses his Lao Tzu's money, but after all, it was done, although many people know that it is Ye Qiu's credit, but if it wasn't for Chen Silin's willingness to spend money, how could there be such an opportunity?

Therefore, Chen Silin also put a lot of thought into doing a good job in this cause. Even the time to pick up girls has been reduced a lot.

"Yes, sometimes women are more inferior than men, especially when it comes to beauty, and they must put more thought into it than men. ”

"You mean, we're also in the clothing business?" Zhou Xuan was a little puzzled.

It's no wonder he guessed like this, after all, Ye Qiu never left this aspect in or out of what he said.

"Yes, but it's a little different from the clothes made by the Chen family. Ye Qiu nodded.

Several second-generation people exchanged a look with each other, to be honest, they were all a little disappointed, they thought that Ye Qiu would come up with some ideas, but they didn't expect that they were actually making clothes.

If they wanted to do it, with Chen Silin here, they could have done it a long time ago. Hearing Ye Qiu say that it was a clothing business, their minds couldn't help but light up a lot.

Ye Qiu looked at their expressions, but he didn't care, but looked at Du Ling, the only girl among the people, with a smile: "Miss Du, you are a girl, where do you buy underwear and other intimate clothes when you usually buy them?"

Du Ling glanced at Ye Qiu with a strange gaze, and then said naturally: "Naturally, I went to the underwear brand store to buy it." ”

"Specifically, is it an imported or domestic brand?" Ye Qiu asked again.

The eyes of everyone looking at Ye Qiu became more and more weird.

"Naturally, it is imported from Europe and the United States to brand high-end underwear, what?" Du Ling was a little puzzled.

"Why?"

"Because there are no big brands of underwear in China......"

"Do you want us to make women's underwear?" Before Du Ling finished speaking, Zhou Xuan on the side suddenly asked with a surprised expression.

Ye Qiu nodded.

"This ...... Let's make women's underwear, is this appropriate?" everyone looked disgusted.

Du Ling said with an unhappy face: "What's wrong with women's underwear? I think this direction is good, our Huaguo, as far as I know, doesn't seem to have any decent underwear brands." ”

Chen Silin also nodded and said: "Indeed, in the garment industry, most of the current high-end brands are foreign, especially women's underwear brands, and there is almost nothing to call them." Those time-honored underwear brands actually focus on low-end underwear. ”

After all, Chen Silin is a clothing brand, and he still has a certain understanding of this aspect.

In fact, let alone now, even if it is ten or twenty years later, Huaguo still does not have a high-end brand in the real sense of women's underwear brands, most of them are foreign brands.

Of course, not to mention underwear, even if it is other ready-to-wear brands, the high-end ones are also imported brands.

"Who is it for women to wear underwear? It is not excluded that there are some special ones that are self-appreciating, but the vast majority of women, especially those women who can afford to buy expensive underwear, still wear underwear for men. So, why can't men make women's underwear?" Ye Qiu smiled faintly.

"Of course, the idea I said naturally can't be like any other brand in China today, we want to play the brand to a new height in China, or even the world. ”

"So, funding is only the first step, the next, the second step, is to start the brand, the clothing industry and fashion are inseparable, what is fashion? To be honest, I don't understand, but there is a truth that is universal, in my opinion, fashion is actually pretending to be forced, but people are pretending to be good, so it is called fashion, pretending to be not good, that is stupid, naturally can only sell products to those who have no concept of fashion, we do not have too many fashion talents in China, but there are abroad, we don't understand fashion, but others understand. ”

"Therefore, if we want to make a great fashion underwear brand, we must first find some people who pretend to be strong to install it. Ye Qiu said with a smile.

To be honest, he really doesn't understand what fashion is, that thing is the same as art, maybe you can't understand a painting at all, but in the eyes of art people, that's art.

So actually, a lot of times, those so-called fashion-forward shows, the products that are really displayed, you can't see them in the specialty store at all.

For example, the underwear displayed by the Victoria's Secret angels on the Victoria's Secret show in the previous life, in fact, you go to the Victoria's Secret store to buy it, and you can't see it at all.

But the Victoria's Secret show represents the fashion of the underwear industry, and in the eyes of others, Victoria's Secret represents fashion, which is enough.

Although Ye Qiu doesn't know where the fashion is, when many people watch the show, how many people really know what fashion elements they really have?

Yes, the idea that Ye Qiu came up with for these second generations was a copy of Victoria's Secret.

In his previous life, Ye Qiu also often watched the videos of the Victoria's Secret show on the Internet, but in fact, he was looking at those models, as for fashion, what the hell is that? )