073 Zhong Yue's Rules
Zhong Yue sent out a bonus of 600,000 yuan at once, but he didn't feel distressed at all. As long as you look at Zhang Bin and Liu Xinguang's demeanor when they walk out of the conference room, you can know that the money is worth it.
In fact, as long as you calculate the cost of this game, you know that he will definitely not lose.
The new version of "The Legend of Nas Heroes", from development to launch, Zhou Can, a six-person development team, only took a month. Counting the salaries of six people, five insurances and one housing fund, rent, water and electricity, etc., it adds up to more than 100,000 yuan.
It has only been online for half a month now, and the turnover has reached 18 million, excluding the cost of renting servers, maintenance and operation costs, and the net profit is also 5 million, which is forty or fifty times the cost.
This kind of huge profit is not much lower than buying a bunch of electronic waste, repairing it into a new mobile phone and selling it.
Of course, mainly because this is a new version of the old game, it doesn't cost much to promote, as long as the old players are willing to update the version.
If it's a new game, the initial promotion requires a huge investment. Profits certainly won't be so exaggerated.
Once he tasted the sweetness, he decided to continue playing the mode. Zhou Can was transferred, and he proposed a new composition in the original group, supplemented new team members, and immediately put into the development of the third version of "The Legend of Nas Heroes".
His initial plan is to launch a new version in two months, which is not long or short, just right. As long as there is money to be made, keep doing it. Until this game was never played again.
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Zhang Bin's team is responsible for the development of an ARPG game called "Legend of the Magic Moon". It is the most popular ARPG mobile game that follows the trend today, and at the beginning, even the name was a high imitation. But it was vetoed by Zhong Yue and changed to its current name.
Zhong Yue is a person with pursuits, and the game can follow the trend, but if even the name is a copycat, it is easy to be labeled as a copycat company by others. It is not good for future development. So, he prefers to change to a common name.
On the day of the launch, Zhong Yue sat in the company as usual until the data came out on the first day.
The number of downloads on the first day was 980,000, which is only two-thirds of "The Legend of Nas Heroes". The first-day retention was 31.47 percent, slightly higher than "The Legend of Nas Heroes".
Zhong Yue looked a little lost when he saw Zhang Bin after learning the data, he knew that the three development teams were competing with each other. Don't look at Zhou Can, Zhang Bin introduced him to the company. Now it's a competitive relationship. The data of the first game is so bad, Zhang Bin feels good.
Zhong Yue privately found an opportunity to comfort him, "The data on the first day is just a reference, don't take it too seriously." ”
Zhang Bin smiled a little reluctantly, how could he not care. Everyone in the company knows about his relationship with his boss. Now, there are already rumors in private that he can become the leader of the development team by nepotism. He just wants to prove to the people in the company that he has the ability to be the team leader.
Now, the game data he developed has been compared to Zhou Can. There will only be more people in the company who say strange things.
"Don't put too much pressure on yourself. Zhong Yue knew his knot, but he didn't know how to persuade him.
In fact, he was willing to let Zhang Bin be the team leader, because he liked him to work hard, be conscientious and responsible.
However, as his relative, he was bound to be treated with many colored glasses. And he will also have stricter requirements for Zhang Bin. A mistake was made, and the first one was taken for surgery. If you have made meritorious service, the reward is also ranked last.
This is very unfair to Zhang Bin. But Zhong Yue wants to erect his image of rewards and punishments, and can only use him as a chicken to set an example for monkeys.
Of course, he will give Zhang Bin some compensation in other aspects. He will not be treated badly.
Zhang Bin actually guessed his thoughts to some extent, and worked extra hard in order to prove himself.
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Half a month later, Zhong Yue got the turnover data of "Legend of the Magic Moon", more than 8 million in half a month. Not surprisingly, the turnover in the first month will not exceed 20 million.
For game developers, whether a game can make money or not is the biggest criterion for measuring the success of the game. The gap between "Legend of the Demon Moon" and "The Legend of Nas Heroes" is so obvious. Zhang Bin's entire development team looked depressed and couldn't raise his head in front of Zhou Can's group. On the contrary, Zhou Can's group is high-spirited.
For such a situation, Zhong Yue did not intervene, and it can even be said that he is happy to see such a scene. A company, it is impossible to be hello, hello, hello, everyone, only rewards, no penalties, and if you are in the mud, don't expect to be able to do anything.
Healthy competition among employees motivates them to work hard.
Zhong Yue originally divided them into three small development groups and set the standard of rewards and punishments. If a group loses once, the rating will be downgraded by one notch, and the prize money will be reduced accordingly. FAILED THREE TIMES IN A ROW, GAMEOVER, THE GROUP WAS DISBANDED, AND THE TEAM LEADER FIRED THE SQUID.
The criteria for failure are that the channel provider's evaluation result is lower than B-, and the first-month turnover is less than 10 million.
And if the game is developed once, the rating is increased by one level, and the prize share is increased by one percentage point. After two consecutive successes, the team leader was promoted, and the basic salary of all team members was increased by one level.
The criterion for success is that the turnover in the first month exceeded 30 million. If the turnover in the first month is less than 30 million, as long as it is above 20 million for three consecutive months, it is considered a success.
He formulated these regulations to spur employees to maintain a sense of urgency and crisis at all times.
Judging from the standards set by Zhong Yue, Zhang Bin's group did not fail. In fact, as long as you calculate the profits, you can know that "Legend of the Demon Moon" did not make less money.
The production cost of more than 100,000 yuan, and the promotion budget of 2 million. In the first month, you can get a share of 6 million, and after deducting various expenses, the profit of one month alone is more than 3 million. Maybe it doesn't earn as much as "The Legend of Nas Heroes", and it's not a small amount of money.
The most important thing is that Zhong Yue finally has one more source of income, and he no longer walks on "one leg".
After the data came out, he immediately notified Zhang Bin and asked him to prepare for the development of the second version immediately. Aim to get it out within a month and a half.
At the same time, the strategy game of Li Xinguang's group, which has been delayed for several more days, has finally ended its internal beta and is ready to be officially launched. This is a Three Kingdoms theme, "Unification of the Three Kingdoms", from the content to the gameplay, there is nothing unusual. But on the penguin side, it was rated A-.
Zhong Yue made the publicity budget based on the evaluation results of the penguin. Like "Legend of the Magic Moon" B+, the budget is two million. At the A-level, it's five million.
And the performance of "Unification of the Three Kingdoms" did not disappoint him, with more than 1.4 million downloads on the first day, and the retention on the first day was as high as 35%.
As soon as the data came out, the people in the company were a little shocked, and they couldn't imagine that Li Xinguang, who was usually taciturn, actually quietly came up with the most successful game since the establishment of the company.
Of course, it is too early to talk about success at this time, and it can only be said that the performance on the first day was better.
With the smooth launch of the third game, Zhong Yue's whole life is much easier, as long as he keeps launching new games, his financial situation will get better and better.
That night, he went upstairs in a happy mood, and at a distance, he found a woman sitting at the door of his house.
PS: It's Friday, ask for tickets.