The popular youth idol drama "Fate I Love You" across the Taiwan Strait and three places has received gratifying ratings after it was broadcast on the Internet, with millions of hits in just three days. Pen, fun, pavilion www. biquge。 info

Some users have not watched TV, such as college students, office workers, etc., there is no TV in dormitories and rental houses, and these days they have been kept by the media, and they have been waiting to watch it through the Internet.

Some users have already watched it on TV, but the Internet is different, you can watch several episodes at once; You can also choose to fast-forward and skip the episodes that you are not interested in and focus on the episodes you like to watch.

It's unpleasant that the 75-second pre-post ad is too long, and the nightly updates are only available to VIP members to watch in advance, otherwise they will have to wait until 24 hours later to watch for free.

The mainland version is okay to say, it was released on TV, it was shown at night, during the day, and when the first round was finished, the second round was seamlessly connected.

But what about the Taiwan version?

Except for some areas along the southeast coast, which can receive Taiwan Island TV, most mainland viewers can only watch it through the Internet!

And users who have watched the Taiwan version almost unanimously agree that the mainland version is very good-looking, and the Taiwan version is ...... It's even better!

According to the information disclosed by Storm Audio, on the night of the online premiere, the Taiwan version of the Taiwan version of the members clicked more than 100,000, and the two episodes of the Taiwan version of "Hit", which are currently updated every night, have more than 200,000 clicks of a single episode.

In three days, do 120,000 users choose to recharge members?

Considering that in the past two years, relying on the reputation of cute dramas, Storm Video has developed rapidly, accumulating a large number of users, and one or two hundred thousand recharge users seem to be fine.

In fact, there are not so many at all, that is after Mai Xiaoyu and Zhou Jun, the boss of Storm Technology, agreed, they found someone to brush it. Including millions of total hits, there's also moisture in it.

That's it, Mai Xiaoyu took into account the current development status of video websites, and didn't dare to fly higher than he swiped. The online TV series in the strange dream can generate more than 10 billion hits, and the dogs are really dead.

It is the norm to find people to click and swipe fans on the Internet.

Mai Xiaoyu remembers that the host of a variety show in the strange dream has more than 90 million Weibo fans, and Nima has a population of only 1.5 billion in the country.

In the video website circle, looking for a professional company to brush clicks is the kind of secret that is not a secret. But even if it is clicked, it has to be related to the quality of the film and television drama itself and its attraction to the audience.

Bad dramas and bad movies that the audience doesn't buy it, even if you brush it up to the sky, it's in vain; But the film and television dramas that the audience likes to watch are brushed higher, which can really attract real users. Because the vast majority of people are social animals, they have a blind mind.

Although the number of online hits of "Hit" is mixed with water, the effect of the online broadcast of "Hit" in the media is almost all positive publicity and reporting.

"The hit of "Hit" spread from TV stations to the Internet, and hundreds of thousands of people watched it through the Internet every day."

What else is "within 24 hours of the network broadcast, the number of hits exceeded one million"; What "the Taiwanese version of "Hit" is sought after"; What "through the two versions of "Hit" to examine the review system of mainland TV dramas"; What "Storm Video and Audio" Storm Again Set Off "Hit"; What network broadcast boosted the ratings of "Hit" to a new high" "Yunyun."

There are a lot of reports, I really can't believe it, there are a lot of advertorials in the announcement, with a wave of rhythm, seeing that the relevant news is on fire, many media follow the reprint report.

But there are also facts in these reports.

With the broadcast of "Hit" on the Internet, the ratings of the TV station have not been affected and declined, but have gone further.

Because "Hit" broadcast by Storm Video is slower than that of TV stations, some users have not watched "Hit" before, and after seeing it on the Internet, they became interested and began to chase dramas through TV.

Regarding the first paid membership system of Storm Video, there are also reports in the media, with different attitudes.

Some media believe that it is the general trend for video websites to pay for viewing, after all, video websites are not charities, and people want to make profits.

Some media believe that the time is not yet ripe for the video website industry to launch a paid membership system, and Storm Video is likely to lose a large number of users and fall out of the first echelon of the industry.

Netizens are not so polite, and the Internet is angry with the storm video.

"Other people's advertisements are up to 60 seconds, but 75 seconds is not enough for yours?"

"The 75-second advertisement has already made a lot of money, what else are you doing to recharge members to take a look at it first, have you lost your money!"

"Seriously questioning the behavior of video websites to force viewers to watch advertisements and deprive viewers of their right to choose, which is an infringement!"

Invade the rights of the sister, co-authoring our video site should be a philanthropist, and deserve to burn money so that you can watch it for free?

Didn't you see that in the past few years, how many video websites, large and small, can't bear to burn money and go bankrupt?

A number of well-known video websites in the first echelon have successively expressed their views on the paid membership system pioneered by Storm Video through their own official WeChat.

Potato.com: "At the beginning of the rise, there were so many video websites; Burning money for several years, who knows? ”

Youpants.com: "The cost of copyright, bandwidth, and labor costs are as heavy as the three mountains, and they can't bear the pain. ”

Ku8.com: "In the last century, the memory of the Internet bubble is still fresh, and in the new millennium, when will the video website burn money?" ”

5. Lewang: "Only when users, content providers and platforms benefit at the same time can the industry develop healthily." ”

……

5. Lewang's views have been recognized by some netizens on the Internet.

As a user, I like to watch it for free, but if the content provider and the platform side continue to burn money, the final outcome can only be the demise of the video website industry. At that time, netizens will no longer have free videos to watch, which will not benefit anyone.

However, there are still many netizens who are accustomed to free and do not recognize, and in the midst of the debate, the video websites in the first group have expressed their stance that they are ready to try out the paid membership system.

In fact, the paid membership system pioneered by Storm Video is very effective.

There are only tens of thousands of paid members, and more than 80% of users have purchased a minimum one-month membership just to watch "Hit".

Although the peers don't know the specific situation, they also guess eight or nine. Considering that it takes a lot of time to convert free users and pay habits, those large video websites of the first group decided to carry out the cultivation of paying users as soon as possible.

The concept of paying users has long been planned in the future, but no one has taken the lead. This storm video took the lead, and the effect was poor, but not all users could not accept it.

And there is currently only one "Hit" in Storm Audio, which allows paying users to enjoy the privilege of priority viewing, and other privileges are more reflected in skipping ads.

What if the number of TV series that paid users were able to watch first-time increased?

What if you add movies and variety shows?

When the entire industry launches a paid membership system, will users still have a choice?

This is the same as TV stations inserting advertisements in TV dramas.

The audience doesn't like it, but all TV stations do, and the audience has to passively accept it.

Therefore, the paid membership system of the video website can be expected in the future, and it is not a small amount of money that is recharged dozens of dollars every year, but the cultivation of user loyalty!

If you recharge your membership with me, you can skip ads, you can watch movies and TV dramas first, you can enjoy more privileges that will be launched later, why is there any need to go to other video sites to watch movies and TV dramas?

That's right, it's to grab users!

And one of the fundamentals of grabbing users is to grab the source of the film, grab the copyright, and preferably be exclusive and exclusive!

In the video website industry, an invisible war is about to start. This war will burn more money, more small and medium-sized video websites will face the fate of bankruptcy and mergers and acquisitions, and the entire video website industry will launch a major reshuffle, and it will also accelerate the development of the entire industry.

This storm, on the surface, is because Storm Audio, with the help of two versions of "Hit", took the lead in launching a paid membership system; In fact, there is someone else behind it.

In the tea house, looking at Mai Xiaoyu who was tasting tea in front of him, Zhou Jun, CEO of Storm Technology, sighed; "Mr. Mai, will you be in such a hurry?"

Mai Xiaoyu put down the teacup, praised "good tea", and said with a smile: "I didn't wait that long, and you can't deny that this is the general trend of video websites in the future." ”

Zhou Jun wanted to ask why Mai Xiaoyu was so sure of the development trend of video websites in the future.

It's not that there is a mistake in judgment, but that Mai Xiaoyu is a layman!

Just like when Li Yang, the CEO of Sunshine Real Estate, first met Mai Xiaoyu, he heard his words and judged that the real estate market, especially the housing prices in the first-tier cities, would be soaring all the way.

In any industry, the leading enterprises in a leading and dominant position will carry out long-term planning for their industries.

But you're a layman!

Zhou Jun handed Mai Xiaoyu a cigarette, lit it, and asked, "Let's charge first, which may lead to the loss of users." In fact, some users did say that they uninstalled the player after watching "Hit". ”

"It's okay, aren't other families also preparing to launch a paid membership model? By the time the vast majority of paid sites launch this model, the situation will be different. The next step to determine the development of video websites is the copyright issue, and the copyright price will become more and more expensive. ”

"No wonder you've been asking me to buy the Internet copyright for the past two years."

"Yes, no one has me, and no one has me. When copyright battles become the norm, it's time to enter the competition of online TV series and self-made dramas. ”

"Web TV series? Homemade drama? Zhou Jun doesn't quite understand, "Love Apartment"? ”

"Love Apartment is just one of a kind. Don't forget, we have more than 1,000 members, and their chances of appearing on the TV screen are very small, but I can create more opportunities for them through the Internet, and it is not excluded that some people become popular through the Internet and become stars. ”

Why does it sound a bit mysterious?

Zhou Jun pondered for a moment, no longer thinking about this ethereal topic, and said: "The publicity effect of "Love Apartment" is good, and it is still broadcast according to the model of "Hit"? ”

"Why not?"

With the online broadcast of "Hit", "Love Apartment", which is targeted for placement of patch ads, has also received widespread attention.

"Who is this woman, her breasts are so big, so sexy!"

"She seems to be called Liu Yan, and she has hosted several variety shows, she was quite innocent at that time, and she has changed too much, but I like it!"

……

"Wow, is this woman an actress? It's so beautiful, the lip shape is so beautiful, how have you seen it before? ”

"She used to be a model in Xiangjiang, and she seemed to have been signed by a cute person last year."

……

"Wow ha, a mouthful of salt soda sprays you to death, don't you want to be so funny! Whose beauty is this, no one wants me to take it. ”

"People are cute artists, can you take them away? Have you seen "Immortal 3", she plays a jacaranda in it, I always think she looks a little similar to Yang Mi. ”

……

"This drama feels very interesting, the plot is very funny, and the actresses are all beautiful, why does Zeng Xiaoxian among the male actors always give me a feeling of cheapness? Is it my delusion? ”

"I also think that when he said 'a good man is me, I am Zeng Xiaoxian', it was quite cheap. Especially the action of his eyebrows raised, it is simply ......"

……

The online audience of "Hit" is very consistent with the viewership of "Love Apartment".

The edited promotional tidbits of "Love Apartment" are humorous and funny, the male and female protagonists are very good-looking, the actresses are sexy, beautiful, or cute, and the male actors are either pretending to be cool, or playing cheap, or selling cute, which meets the tastes of many young people.

Some users who have seen the advertisement of "Love Apartment" will also spontaneously search for the mini promotional video shot by the seven protagonists of "Love Apartment" on the Internet, and the number of clicks continues to increase...... There are mixed reviews, and there are all kinds of scolding.

The media and the Internet are also promoting and reporting with the gimmick of "online TV series". It is known as "Love Apartment" is the first online drama in China, and it will open a new chapter in the "online drama chronicle" in 08. also said that in the future, more and more online dramas will be presented in front of the audience for the audience to choose and divert the ratings of the TV station.

This kind of "shameless" propaganda method has attracted the attention of many netizens, and the water army has brought another wave of rhythm, and controversy and discussion have started on the Internet.

At the level of publicity of "Love Apartment", almost everything that cute people can do is done, and it is almost impossible to use the actors and actresses in the play and celebrities to engage in promotional romances.

Privately, the preparations are also fully in place.

Except for Storm Video, which updates its episodes according to the model of "Hit", other video sites get three months of free copyright for nothing.

However, other video sites have not yet launched a paid membership system, and only two episodes are updated every night, which is two episodes slower than Storm Video as a whole, which is considered a benefit for Storm Video members. After all, Storm Video paid the copyright fee.

In mid-January, the first round of broadcast of "Hit" ended, with a maximum rating of 4.18% and an average rating of 3.52%.

And the time for the online premiere of "Love Apartment" is getting closer and closer.

At almost nine o'clock in the evening, Mai Xiaoyu, Xi Xiaoxing and Zhou Jun were at the dinner table, and after finalizing the details of the online broadcast of "Love Apartment" again, Mai Xiaoyu drove home.

On the way, he received a call from Chen Qiaoen.

"Liar, I'm back......"